Mobile Shopping Fall 2012 Conference Agenda
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Mobile Shopping Fall 2012 Conference Agenda

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Mobile Shopping Fall (October 22-24, 2012 in Austin, TX) is the leading US event where e-commerce and marketing professionals meet to discuss best tactics for maximizing engagement and driving ...

Mobile Shopping Fall (October 22-24, 2012 in Austin, TX) is the leading US event where e-commerce and marketing professionals meet to discuss best tactics for maximizing engagement and driving consumers to point-of-sale via their mobile devices.

Learn detailed strategies from industry-leaders in retail, auto, food and beverage, travel, consumer electronics, and MORE.

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Mobile Shopping Fall 2012 Conference Agenda Mobile Shopping Fall 2012 Conference Agenda Document Transcript

  • Retailers & Brands: Reserve your seat by July 31, 2012 & get $300 off! See p.12 for pricing.October 22-24, 2012 • Omni Austin Southpark, Austin, TXwww.MobileShoppingFall.com“Mobile Shopping is the must attend event for marketerslooking to refine their mobile strategies. It is a collaborativeenvironment for brands, service providers, and agencies toshare their first hand experiences. ”- Andrew Haynes, Director, eCommerce Marketing Strategy, Marriott InternationalThe Only Event Focused Entirely On Driving Your CustomerTo The Point Of Sale Through The Mobile Channel Interact With And Learn From 30+ Cross Industry FOLLOW US! Mobile Leaders Including: Mobile Shopping Conference – An eTail Product @M0bileSh0pping #mobileshopping Sephora JetBlue Urban Spoon Walgreens Sponsored by: Wal-Mart United Airlines HSN Office Max AMC Theatres HauteLook American Eagle Southwest Outfitters Airlines From the producers of Organized by Dell PeaPod Woodcraft Restaurant.com Online: www.Mobileshoppingfall.com • Call: 646-200-7530Register Now! OR 888-482-6012 • Email: mobileshopping@wbresearch.com
  • Who Should Attend: This conference is designed for Retail, CPG, Food & Beverage, Travel & Hospitality, and Entertainment organizations who need to answer the ROI question, before and after resources are dedicated to mobile. Attendees will be part of the emerging group of professionals with marketing, e-commerce, multichannel, product development and technology backgrounds that are spearheading their October 22-24, 2012 • Omni Austin Southpark, Austin, TX organization’s mobile efforts. www.MobileShoppingFall.com CMOs, CTOs, CIOs, SVPs, VPs and Directors of • Mobile Commerce • Customer Experience • Mobile Marketing and • Web Design & Development Advertising • Customer Loyalty • Mobile Strategy • CRM • Emerging Technologies • Information Technology • Web/ Online Marketing • Mobile Payments • Digital Media • E-Commerce • Consumer Products • Marketing Do YOU want to emerge as a mobile commerce leader in this tough and competitive market? Don’t play catch-up in mobile web advancement and in upgrading to an effective mobile channel strategy - simply attend Mobile Shopping Fall. Heres Why Choosing Mobile Shopping Fall 2012 Gives You The Best Value For Your Money: • Advance Your mCommerce Strategy • Optimize Your Tablet Offerings Prepare to assess and revamp your current mobile strategy Discover the uniqueness of the tablet platform and prepare to through analytics, data and testing enhance your tablet strategy • Reach Your Multi-Device Customer • Integrate Bleeding Edge Tactics Examine how to provide an engaging experience that is Soar above the competition by implementing smart mobile consistent across all platforms payments, targeted SMS strategies, QR Codes, augmented reality and more! • Optimize Mobile Websites and Apps Learn best practices for mobile website and app development and advancement Mobile Shopping Brand Promise The Mobile Shopping Conference delivers 3 days of interactive learning and networking that specifically targets marketers and strategists in Mobile Commerce. The content sets the standard for mobile strategy. Mobile Shopping Fall won’t bog you down in all things eCommerce, but instead focus in on the heart of mobile strategy allowing you to get solutions to your most pressing challenges. Senior, director and C-level executives who are key decision makers on mobile commerce as well as key players in mobile solutions gather to network, brainstorm and learn from one another how to deliver ROI through the mobile channel. The Mobile Shopping Fall Team Would Like To Extend A Special Thank You To Our 2012 Advisory Board: Brandon McGee Andrew Haynes Kirit Sarvaiya Director, Global Mobile Director, eCommerce Marketing Strategy Head, Enterprise Product Dell Marriott International Management, Multichannel Marketing Systems Jeffrey Ulrich Jim McDonnell Guitar Center Sr. Manager Emerging Senior Manager of Digital Media & Technology Emerging Channels Kerstin M. Reinhart United Airlines Papa John’s Mobile & Social Media Manager DSW – Designer Shoe Warehouse Jay Greenberg Sharon Knitter Director, eCommerce Marketing Senior Director of Mobile Bed, Bath & Beyond Cars.com2 Register Now! Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: mobileshopping@wbresearch.com
  • Introducing the 2012 Mobile Shopping Fall Speaking Faculty Apparel Retail Sports / Fitness / Eric Schmitt Jaimee Scott Entertainment Director of Marketing Mobile Manager Brent Cooke American Eagle Outfitters, Inc. Belk VP – Guest Marketing Kevin Diamond Emery Skolfield AMC Theaters Chief Technology Officer Head of E-Commerce Grace Mase HauteLook The Body Shop VP of eCommerce Edward Deutscher Beach Body VP of Technology Automotive Home Shopping Network Franco Ruggeri Director of CNET Mobile Sharon Knitter Steve Braun CBS Interactive Senior Director of Mobile Vice President Of E-Commerce Cars.com Nick Schenck Office Max Director of Integrated Media Stephen Gandee Marcy Zelmar Houston Texans VP, Mobile & Emerging Technologies VP eCommerce Edmunds.com Sephora Chris Reighley Industry Experts Consumer Electronics Director of eCommerce Lelah Manz Totes-ISOTONER Chief Strategist, eCommerce Brandon McGee Akamai Head of Global Mobile Wendy Bergh Dell Senior Director, Executive Representative Mobile & Digital Strategy Barclays Courtney Keating Wal-Mart Vice President, New Products Chip Fishburne GE Tim McCauley VP of Mobile Commerce Director, Mobile Commerce Firethorn Walgreens Eric Feinberg Food/Beverage Nancy Miller Senior Director of Mobile, Vice President of Internet Sales Media & Entertainment, Brandon Finch & Development Foresee Director of eBusiness Woodcraft Jelly Belly Candy Co. Peter Sheldon Senior Analyst Tim Dorgan Forrester Research VP, Managing Director – Travel & Hospitality Interactive Alex Muller Peapod Michael Goldrich CEO & Founder Director of eCommerce, eMeetings, GPShopper Chris Krohn eCollaboration & Call Center President & CMO Dolce Hotels & Resorts Sourabh Niyogi Restaurant.com CEO Jonathan Stephen MdotM Conrad Saam Head of Mobile Director of Marketing JetBlue Mickey Alam Khan Urban Spoon Editor-In-Chief Will Pinnell Mobile Commerce Daily Director Mobile Strategy Sabre Holdings (Travelocity) Kent Griffin The Mobile Shopping Team Would Sr. Product Manager Like To Thank Our Outstanding Kendall Ramirez PayPal Speaker Faculty! Director of Customer Experience & If you are from one of our esteemed Marketing Marci Troutman speakers’ companies, we would like to Southwest Airlines CEO extend to you a 25% discount* off the Siteminis conference price to attend Mobile Shopping Jeffrey Ulrich Fall 2012! Please mention booking code Senior Manager, Emerging Technology 19025.003XZ525 when registering. United Airlines *Discount applies to retailers and brands only.3 Sponsored By:
  • Agenda At A Glance DAY ONE Monday, October 22, 2012 • Assessing And Redefining Your Mobile Roadmap 8:00 Networking Breakfast And Conference Registration 1:00 Networking Lunch For All Attendees 8:45 Chairperson’s Opening Remarks 2:00 Keynote: Fleeting Vs. Facts: Determining Which Mobile Marci Troutman, CEO, Siteminis Elements Will Have Long-Term Impact Eric Feinberg, Senior Director of Mobile, Media & Entertainment, 9:00 Opening Scene Setter: The State Of Mobility And Foresee Assessing The Future Of Mobile Will Pinnell, Director of Mobile Strategy, Sabre Holdings, Parent 2:40 Quick Fire Hour: Mobile Platform Strategy And Analytics Company of Travelocity 3:40 Afternoon Refreshment Break And Networking 9:35 Keynote Presentation: Mobile And The Omni-Channel Opportunity In The Mobile Marketplace Shopper: Leveraging The Digital Wallet To Enable A Smart And Customized Payment Experience 4:10 Keynote: Meeting Customer Demand For Mobile Site And Kent Griffin, Sr. Product Manager, PayPal Mobile Application Performance Lelah Manz, Chief Strategist, eCommerce, Akamai 10:15 Morning Refreshment Break And Networking Opportunity 4:50 Panel: Doing The Device Juggle: How To Support Multiple Devices In A Fast And Cost Effective Manner 10:45 Panel: Make Room For Mobile! Moving Mobile Projects Brandon McGee, Head of Global Mobile, Dell From Afterthought To The Forefront Chris Reighley, Director of eCommerce, Totes-ISOTONER Michael Goldrich, Director of eCommerce, eMeetings, Jeffrey Ulrich, Senior Manager, Emerging Technology, United eCollaboration & Call Center, Dolce Hotels & Resorts Airlines Brandon Finch, Director of eBusiness, Jelly Belly Candy Co. Alex Mueller, CEO, GPShopper 5:35 Closing Panel: Getting The Green Light: How To Gain Buy- In From The C-Suite For Mobile Advancements 11:30 Interactive Roundtable Discussions Wendy Bergh, Senior Director, Mobile & Digital Strategy, Wal- *Each table will rotate 4 times with 20 minute discussion time and Mart 10 minutes for recap at the end Marcy Zelmar, VP of eCommerce, Sephora Chris Krohn, President & CMO, Restaurant.com Table 1: Native App Development Vs. HTML 5 Optimization Moderator: Franco Ruggeri, Director of CNET Mobile, CBS 6:20 Recap Of Day One Interactive Marci Troutman, CEO, Siteminis Table 2: Setting The Mobile Standard For Best Practices In 6:30 Networking Cocktail Reception For All Attendees In The Mobile Web And App Development Mobile Marketplace Table 3: Setting The Standard For Mobile Attribution Modeling Table 4: Enter The Gaming Era: Introducing Gaming To Your Mobile Strategy DAY TWO Tuesday, October 23, 2012 • Maximizing Your Mobile Strategy 8:00 Networking Breakfast And Conference Registration In The 10:15 Morning Refreshment Break And Networking Mobile Marketplace Opportunity In The Mobile Marketplace 8:45 Chairperson’s Opening Remarks 10:45 Quick Fire Hour: Mobile Transactions And Security Executive Representative, Barclaycard US 11:45 Panel: Customer Behavior And Your Mobile Strategy – 9:00 Keynote: So You’ve Got An App – Now What? Uncovering Assessing How One Drives The Other The Secrets Behind A Successful App Strategy Mickey Alam Khan, Editor-In-Chief, Mobile Commerce Daily Jonathan Stephen, Head of Mobile, JetBlue Steve Braun, Vice President Of E-Commerce, Office Max Kendall Ramirez, Director of Customer Experience & Marketing, 9:35 Keynote: The Conversion Excursion: Incorporating Smart Southwest Airlines Mobile Payments Solutions Into Your Strategy That Drive Purchases On The Mobile Device 12:30 Networking Lunch For All Attendees Chip Fishburne, VP Mobile Commerce, Firethorn 1:30 BREAKOUT DISCUSSIONS: Choose Any Session Between Track A or B continued next page4 Register Now! Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: mobileshopping@wbresearch.com
  • Agenda At A Glance continued BREAKOUT DISCUSSIONS: Choose Any Session Between Track A or B TRACK A: Optimizing The Tablet Platform TRACK B: Customer Engagement Through Social Media 1:30 Chairperson’s Remarks Chairperson’s Remarks 1:45 Panel: Developing The Tablet’s Identity: How To Differentiate Panel: Social Media Engagement & Customer Loyalty Your Tablet Experience From Your Mobile Experience Courtney Keating, Vice President, New Products GE Capital, Retail Chris Reighley, Director of eCommerce, Totes-ISOTONER Finance Stephen Gandee, VP of Mobile & Emerging Technologies, Edmunds.com Jaimee Scott, Head of Mobile, Belk 2:30 Case Study: Optimizing Your Tablet Experience To Provide A Case Study: The Social, Local, Mobile Movement: What Is It True Value Add For Your Customer & Where Does It Fit Into Your Mobile Strategy? Edward Deutscher, VP of Technology, Home Shopping Network Conrad Saam, Director of Marketing, Urban Spoon 3:05 Case Study: Understanding The Tablet Shopper Through Case Study: Get Engaged, Get Noticed! Delivering Value Research, Analytics And Testing Added Content Through Social Engagement Sharon Knitter, Director of Mobile, Cars.com Grace Mase, VP of eCommerce, Beach Body Peter Sheldon, Senior Analyst, Forrester Research 3:40 Afternoon Refreshment Break And Networking Table 3: The Mobile Wallet – How Will It Change The Opportunity In The Mobile Marketplace Shopping Experience For Consumers And Businesses? 4:10 Interactive Roundtable Discussions Table 4: Leveraging Shopping Apps To Combat The “Show *Each table will rotate 4 times with 20 minute discussion time and Rooming Effect” 10 minutes for recap at the end 5:40 Recap Of Day Two Table 1: Incorporating Mobile Solutions In Store To Provide A Seamless Shopping Experience 5:50 Cocktail Reception For All Attendees In The Mobile Peter Sheldon, Senior Analyst, Forrester Research Marketplace Table 2: Incorporating Augmented Reality To Enhance The Shopping Experience Brent Cooke, VP – Guest Marketing, AMC Theaters DAY THREE Wednesday, October 24, 2012 Harnessing Advanced Tactics To Stand Out Amongst Your Competition 8:00 Networking Breakfast And Conference Registration In 12:25 Networking Lunch For All Attendees The Mobile Marketplace 1:25 Panel: Surveying The Mobile Advertising Landscape: 8:45 Chairperson’s Remarks What Does The Space Currently Look Like? Steve Braun, Vice President Of E-Commerce, Office Max 9:00 Case Study: In-House Mobile Solution Development Vs. Emery Skolfield, Head of E-Commerce, The Body Shop Outsourced Solutions: Determining When And If You Should Make The Move 2:10 Case Study: Devices Have Changed, How About Your Kevin Diamond, Chief Technology Officer, HauteLook Mobile Sites? Revamping Your Mobile Websites For A New Generation Of Mobile Devices 9:35 Panel: The Savvy Shopper: How Is In-Store Product Nancy Miller, Vice President of Internet Sales & Development, Scanning Enhancing The Shopping Experience? Woodcraft Eric Schmitt, Director of Marketing, American Eagle Outfitters Tim McCauley, Director, Mobile Commerce, Walgreens 2:45 Closing Case Study: Creating A Seamless Customer Experience That Reaches Your Multi-Device Shopper 10:20 Morning Refreshment Break And Networking Tim Dorgan, VP, Managing Director – Interactive, Peapod Opportunity In The Mobile Marketplace 3:20 Closing Remarks – Conference Recap 10:50 Quick Fire Hour: Advanced Tactics 3:30 Close Of Mobile Shopping Fall 2012 11:50 Case Study: Crafting A Mobile Messaging Campaign That Draws Customers Closer To Your Brand Nick Schenck, Director of Integrated Media, Houston Texans5 Sponsored By:
  • DAY ONE Monday, October 22, 2012 Assessing And Redefining Your Mobile Roadmap Mobile is no longer questionable as a necessary channel to reach your customer. However, many brands are still questioning the stability, effectiveness and reach of their current mobile strategy. Our industry leaders will tackle the most critical roadmap development challenges including: gaining C-Suite buy-in for further mobile initiatives, analyzing the facts about what elements are key for your mobile strategy, gathering insightful analytics and breaking down the best practices of web and app development. The road to a successful mobile program is not paved in gold, so these stand-out players will show you how to achieve the unique mobile fingerprint you’ve been working for. 8:00 Networking Breakfast And Conference Registration Moderator: Franco Ruggeri 8:45 Chairperson’s Opening Remarks Director of CNET Mobile CBS Interactive Marci Troutman CEO Table 2: Setting The Mobile Standard For Best Practices In Mobile Siteminis Web And App Development 9:00 Opening Scene Setter: The State Of Mobility – Assessing Table 3: Setting the Standard For Mobile Attribution Modeling The Future Of Mobile According to Gartner, by 2014, over 3 billion of the worlds adult Table 4: Enter The Gaming Era: Introducing Gaming To Your Mobile population will be able to transact electronically via mobile or Internet Strategy technology, with a 90% mobile penetration rate globally. These continued advancements in mobile payments, commerce and banking will make it 1:00 Networking Lunch For All Attendees easier to electronically transact via mobile devices. Physical passports, wallets, and credit cards will give way to virtual currency and bio-metric 2:00 Keynote: Fleeting Vs. Facts: Determining Which Mobile identification. From location-based contextually-aware services to complex Elements Will Have Long-Term Impact policy-based e-commerce, content isn’t simply merging into new If you’re not measuring the mobile customer experience then you’re just platforms, but evolving to be more relevant, timely, and personal. Here’s operating in the dark. With the mobile channel rapidly expanding, it’s vital your opportunity to learn what your company can do to stay competitive to evaluate the consumer experience from the customer’s perspective and relevant as mobile technology continues to evolve. with a precise, reliable, credible, and accurate technology. When Will Pinnell measured properly, you will clearly see which mobile initiatives will deliver Director of Mobile Strategy the best ROI for your business and shed light on what impact the mobile Sabre Holdings, Parent Company of Travelocity experience really has on future use, purchases, purchase intent, loyalty, and retention. Learn why using just behavioral metrics to measure 9:35 Keynote Presentation: Mobile And The Omni-Channel customer satisfaction doesn’t work in the mobile space; how to focus Shopper: Leveraging The Digital Wallet To Enable A Smart your company’s resources using analytics that scientifically measure customer satisfaction, quantify its impact and predict customer behavior, And Customized Payment Experience not just report it; and what works and doesn’t work from the customer’s Kent Griffin perspective. Sr. Product Manager PayPal Mobile Eric Feinberg Senior Director of Mobile, Media & Entertainment 10:15 Morning Refreshment Break And Networking Opportunity Foresee 10:45 Panel: Make Room For Mobile! Moving Mobile Projects 2:40 Quick Fire Hour: Mobile Platform Strategy And Analytics From Afterthought To The Forefront These unique sessions are designed to give you practical solutions, stories Although mobile has proven that it’s a necessary and separate channel and the answers to the questions you care about. 3 solutions, 3 stories. that must be developed, nurtured and taken care of as such, why is it that Your questions – answered. mobile projects are often forced to take a back seat to desktop and other You want insight. You want data. You want the numbers. You want the marketing projects? This panel will address overcoming internal analytics behind delivering easy access to products and services to your competition to complete mobile projects, developing an agile working mobile customer. Learn through stories of implementation how to build, environment to develop mobile specific tasks and getting all teams on integrate, and optimize your mobile platform strategy while gaining board to make mobile a scalable channel. visibility into mobile user success and failure, making the right mobile investment, and accelerating time to market. Michael Goldrich Three 15 minute presentations followed by 15 minute quick fire Q&A Director of eCommerce, eMeetings, eCollaboration Mobile Solution Provider Opportunity: If interested in sponsoring this & Call Center session, please contact Alexandra Burke, Sponsorship/Exhibition Dolce Hotels & Resorts Director, at 646-200-7443 or email Brandon Finch Alexandra.Burke@wbresearch.com Director of eBusiness Jelly Belly Candy Co. 3:40 Afternoon Refreshment Break And Networking Opportunity In The Mobile Marketplace Alex Mueller Chief Executive Officer 4:10 Keynote: Meeting Customer Demand For Mobile Site And GPShopper Application Performance 11:30 Interactive Roundtable Discussions Mobile experiences across devices, operating systems and networks have grown from a “nice-to-have” communication channel into mission-critical *Each table will rotate 4 times with 20 minute discussion time and 10 points of interaction and commerce. As the capabilities of mobile devices minutes for recap at the end have deployed and matured, organizations have struggled to deliver Table 1: Native App Development Vs. HTML 5 Optimization experiences that perform well enough to meet user expectations. In this session, Akamai will cover best practices for optimizing mobile6 Register Now! Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: mobileshopping@wbresearch.com
  • Day One: Assessing And Redefining Your Mobile Roadmap continued performance. As well as how content providers meet mobile user 5:35 Closing Panel: Getting The Green Light: How To Gain Buy-In expectations, the unique challenges presented by delivery over networks, From The C-Suite For Mobile Advancements what to consider when balancing mobile performance and usability and So you’ve stepped into the mobile space, awesome! But every mobile how consumers expect mobile web sites and apps to perform. marketer and strategist knows that getting into the space is one thing Lelah Manz while maintaining an up-to-date presence is an entirely separate Chief Strategist, eCommerce challenge. These industry experts will teach you how to make your case Akamai for mobile advancements by conveying the impact of mobile on your overall business, revealing analytics from your initial foray in mobile, and 4:50 Panel: Doing The Device Juggle: How To Support Multiple articulating mobile’s distinct difference from eCommerce and why it must Devices In A Fast And Cost Effective Manner be developed as a unique channel. Every brand strives to be as competitive in the mobile landscape as Wendy Bergh possible; this means reaching customers on multiple devices and ensuring Senior Director, Mobile & Digital Strategy the experience is consistent and enjoyable across all platforms. This panel Wal-Mart of experts will focus in on supporting multiple app experiences, leveraging Marcy Zelmar HTML 5 to unify your brand’s experience and ensuring all mobile tasks are VP of eCommerce delegated within your organization – all while avoiding exceeding your Sephora mobile budget. Chris Krohn Brandon McGee President & CMO Head of Global Mobile Restaurant.com Dell Chris Reighley 6:20 Recap Of Day One Director of eCommerce Marci Troutman Totes-ISOTONER CEO Jeffrey Ulrich Siteminis Senior Manager, Emerging Technology United Airlines 6:30 Networking Cocktail Reception For All Attendees In The Mobile Marketplace DAY TWO Tuesday, October 23, 2012 Maximizing Your Mobile Strategy So, you’ve launched your mobile campaign. You’ve built an app and/or mobile website. Now what? You’re currently engaging with your customers via mobile but how are you pushing these efforts to the next level to reach that ultimate end goal – ROI? Our industry leaders are here to show you what must be done to ensure a satisfactory customer experience that encourages shoppers to the point-of-sale via mobile phone and tablet device. 8:00 Networking Breakfast And Conference Registration In The 10:45 Quick Fire Hour: Mobile Transactions And Security Mobile Marketplace These unique sessions are designed to give you practical solutions stories and the answers to the questions you care about. 3 solutions, 3 stories. 8:45 Chairperson’s Opening Remarks Your questions – answered. With all the chatter surrounding mobile payments, it’s often difficult to 9:00 Keynote: So You’ve Got An App – Now What? Uncovering get a clear view of what’s taking place in this space. These leaders in The Secrets Behind A Successful App Strategy mobile transactions are sharing stories of innovation and integration Stepping into the mobile app space can be intimidating yet exciting all at through smart payments solutions and NFC technologies all while once. Your app is developed, deployed and now at the fingertips of your protecting the end-user. customers 24/7, but what do you do next? In this session JetBlue’s Head Three 15 minute presentations followed by 15 minute quick fire Q&A of Mobile will guide us along the road of mobile app development, Mobile Solution Provider Opportunity: If interested in sponsoring this defining initial goals and strategy and incorporating elements that keep session, please contact Alexandra Burke, Sponsorship/Exhibition your brand’s customers fully engaged with your brand through an app Director, at 646-200-7443 or email offering that delivers exactly what they crave. Alexandra.Burke@wbresearch.com Jonathan Stephen 11:45 Panel: Customer Behavior And Your Mobile Strategy – Head of Mobile Assessing How One Drives The Other JetBlue Too often mobile offerings are built solely with the company’s overarching goals in mind, completely over looking the number one driving factor – 9:35 Keynote: The Conversion Excursion: Incorporating Smart the customer. The customer’s expectations and experience should be front Mobile Payments Solutions Into Your Strategy That Drive of mind when developing a mobile strategy and that is why these Purchases On The Mobile Device panelists will discuss analyzing the way customers engage with your Chip Fishburne brand, their mobile devices and determining how to deliver the best VP Mobile Commerce experience suitable for your customer. Firethorn Mickey Alam Khan Steve Braun Editor-In-Chief Vice President Of E-Commerce 10:15 Morning Refreshment Break And Networking Opportunity Mobile Commerce Daily Office Max In The Mobile Marketplace7 Sponsored By:
  • Day Two: Maximizing Your Mobile Strategy continued 12:30 Networking Lunch For All Attendees BREAKOUT DISCUSSIONS: Choose Any Session Between Track A or B TRACK A: Optimizing The Tablet Platform TRACK B: Customer Engagement Through Social Media The Tablet: Some like to think of it as an oversized phone. Others view it as a Leading brands interact with customers through a variety of channels, not miniature lap-top. The truth is – it’s neither. The tablet device is a unique least of all Social Media. Social Media has evolved to mean more than simply platform that presents a separate set of challenges and opportunities all its posting a branded Facebook page and sending out a few promotional tweets. own. This track gathers experts who will break down the necessary Customers who engage with brands via the Social channel want content, they components of a tablet specific offering. From site optimization to app want a two-way engagement that shows you’re attentive to their wants and development – it’s time to harness the power of these popular devices and needs. So how does one marry Social Media and mobile to leverage customer give your tablet specific shoppers exactly what they’re craving. loyalty, how about one-on-one engagement? Oh, and what in the world is a SoLoMo? Our Social Media experts are here to help. 1:30 Chairperson’s Remarks Chairperson’s Remarks 1:45 Panel: Developing The Tablet’s Identity: How To Differentiate Panel: Social Media Engagement And Customer Loyalty Your Tablet Experience From Your Mobile Experience Social media channels take down the barrier between the brand and the Has your brand been subscribing to the notion that one should “do unto customer so that one is almost immediately accessible to the other. So how tablet and you would do unto mobile”? Looks like it’s time for a tablet are brands taking that access further and turning it into a unique customer overhaul! These panelists will discuss utilizing the full functionality of the tablet loyalty channel? Our panelists will discuss the power of check-ins, social platform, overcoming UX/UI design fragmentation and incorporating features rewards, and providing on-the-go immediate access through the social like responsive design in order to gain optimal usage of this unique screen. channel. Chris Reighley Courtney Keating Director of eCommerce Vice President, New Products Totes-ISOTONER GE Capital, Retail Finance Stephen Gandee Jaimee Scott VP of Mobile & Emerging Technologies Mobile Manager Edmunds.com Belk 2:30 Case Study: Optimizing Your Tablet Experience To Provide A Case Study: The Social, Local, Mobile Movement: What Is It & True Value Add For Your Customer Where Does It Fit Into Your Mobile Strategy? To be in the tablet space means to do something unique, give your customer Have you caught wind of the SoLoMo buzz? Urban Spoon is here to teach something mobile yet nearly tangible that you can’t achieve through other you exactly what it means to be in social, local and mobile. Get ready to channels. Learn how HSN has differentiated their tablet app offering to optimize your digital storefront for local SEO, leverage check-ins and online enhance the shopping experience via live streaming and video on demand. customer reviews to drive foot-traffic and make use of local search results, HSN has integrated features such as live chat and check-in capabilities to social streams and app usage data to drive highly targeted messaging to the engage customers in social shopping activities. Their tablet app "Watch" right consumers. experience also provides an enhanced way for their customers to engage with Conrad Saam the live show and discover additional programming and content. Director of Marketing Edward Deutscher Urban Spoon VP of Technology Home Shopping Network 3:05 Case Study: Understanding The Tablet Shopper Through Case Study: Get Engaged, Get Noticed! Delivering Value Research, Analytics And Testing Added Content Through Social Engagement There’s no doubt that shopping through the tablet device is on the rise. Many Beach Body has proven to be a stand out leader in leveraging Facebook, brands are seeing more traffic via the tablet channel than the desktop, two Google+, Twitter, Pinterest, Instagram (and countless others!) as unique years ago who could have imagined that? So what must you offer your tablet engagement tools. Learn how their team is integrating mobile devices for shopper to keep them happy? Cars.com and Forrester Research will discuss the contextual and relevant experiences, aligning mobile strategies with desired data, analytics and testing behind delivering a truly optimized tablet offering. customer touch points and treating social media outlets as a unique space unlike traditional marketing channels. Sharon Knitter Director of Mobile Grace Mase Cars.com VP of eCommerce Beach Body Peter Sheldon Senior Analyst Forrester Research 3:40 Afternoon Refreshment Break And Networking Opportunity In The Mobile Marketplace 4:10 Interactive Roundtable Discussions Brent Cooke VP – Guest Marketing *Each table will rotate 4 times with 20 minute discussion time and 10 AMC Theaters minutes for recap at the end Table 1: Incorporating Mobile Solutions In Store To Provide A Table 3: The Mobile Wallet – How Will It Change The Shopping Seamless Shopping Experience Experience For Consumers And Businesses? Peter Sheldon Table 4: Leveraging Shopping Apps To Combat the “Show Rooming Senior Analyst Effect” Forrester Research 5:40 Recap Of Day Two Table 2: Incorporating Augmented Reality To Enhance The Shopping Experience 5:50 Cocktail Reception For All Attendees In The Mobile Marketplace8 Register Now! Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: mobileshopping@wbresearch.com
  • DAY THREE Wednesday, October 24, 2012 Harnessing Advanced Tactics To Stand Out Amongst Your Competition The mobile landscape is ever evolving. Even the savviest of mobile developers and marketers can become lost in the “mobile Tower of Babel.” So on Day Three of Mobile Shopping Fall we will look forward at the must haves for mobile in 2013. We will focus in on the greatest in mobile messaging strategies, multi-device reach, scanning & shopping, and much more! 8:00 Networking Breakfast And Conference Registration In 11:50 Case Study: Mobile Messaging Campaigns That Draw The Mobile Marketplace Customers Closer To Your Brand In this session, Nick Schenck will demonstrate how to increase mobile user 8:45 Chairperson’s Remarks engagement and acquisition through a variety of methods online, as well as through social, print, broadcast and other media. We’ll explore how the 9:00 Case Study: In-House Mobile Solution Development Houston Texans grew their combined text databases to 20,000+ in 18 Vs. Outsourced Solutions: Determining When And If months, and generated 100k+ downloads of the Texans Mobile app in four You Should Make The Move months, through a variety of user engagement strategies and tactics. These include polls, voting, advertising and content. When it comes to mobile advancements, nothing says “we’ve arrived” more than the ability to internalize the development of your mobile Nick Schenck solutions. But how do you know when it’s time to take the leap into Director of Integrated Media in-house? In this session we will review HauteLook’s assessment of all Houston Texans the choices in the mobile landscape and the methodology for making build or buy decisions for a mobile site, a touch web site, apps for 12:25 Networking Lunch For All Attendees iPhone, iPad and Android, and supporting technologies. The session will also address strategic lessons and best practices for determining 1:25 Panel: Surveying The Mobile Advertising Landscape: What whether to build or buy. Diamond will cover key success factors in Does The Space Currently Look Like? member accessibility and engagement within mobile. Let’s take a step into a relatively uncharted territory. Mobile advertising has Kevin Diamond been whispered about, experimented with and now it’s time to implement in Chief Technology Officer a way that makes sense for your specific brand. From optimizing for mobile HauteLook search to testing out a mobile banner display – it’s all about driving down challenges, setting practical goals and aligning them with your overarching mobile strategy and advertising strategy. These panelists will discuss taking 9:35 Panel: The Savvy Shopper: How In-Store Scanning Apps the plunge into mobile advertising. Are Effecting Brick And Mortar Business Models Steve Braun In-store mobile scanning and shopping takes on several meanings for Vice President Of E-Commerce brands depending upon who you are. If you’re a big-box retailer, Office Max perhaps you’re combating “show rooming”. If you’re in the apparel sector perhaps you’re providing deals to reward your customer. Or Emery Skolfield perhaps you’re putting the power of product info into the shopper’s Head of E-Commerce hands to provide a more convenient and enjoyable shopping The Body Shop experience. No matter your purpose, our experts are here to share how in-store scanning can advance your brand’s reach and engagement 2:10 Case Study: Devices Have Changed, How About Your with consumers that will keep them coming back for more. Mobile Sites? Revamping Your Mobile Websites For A New Eric Schmitt Generation Of Mobile Devices Director of Marketing Before the first birthday of Woodcraft’s mobile optimized website, it’s already American Eagle Outfitters time to rewrite! The initial implementation of the mobile site went better than expected – with mobile orders and sales growing at over 200%. But Tim McCauley now that Woodcraft.com is getting a new look with the fashionably new Director, Mobile Commerce responsive design and guided navigation, we had to make sure the mobile Walgreens site was just as modern. Nancy Miller will take you through the mobile rewrite process with a responsive designed website as the base, the choices 10:20 Morning Refreshment Break And Networking made along the way, the analytics used, and the mobile bridges built for Opportunity In The Mobile Marketplace Woodcraft’s stores. 10:50 Quick Fire Hour: Advanced Tactics Nancy Miller Vice President of Internet Sales & Development These unique sessions are designed to give you practical solutions Woodcraft stories and the answers to the questions you care about. 3 solutions, 3 stories. Your questions – answered. 2:45 Closing Case Study: Creating A Seamless Customer It’s time to take your brand to the cutting edge of mobile. You’ve been Experience That Reaches Your Multi-Device Shopper toying with the concept of location based technologies, augmented reality, and barcode scanning. Brands who’ve adopted early have seen Online grocery shopping is different than other e-commerce. Shoppers buy 50-60 the benefits. Our industry leaders will teach you how to implement unrelated, consumable items that are a mix of staples and indulgences...items bleeding edge technologies into your strategy to deliver a unique that they think of in a variety of settings at a variety of times. These factors make brand experience. mobile the perfect compliment to the desktop grocery shopping experience. Peapod is a 23 year veteran of e-grocery and has continued to innovate in the Three 15 minute presentations followed by 15 minute quick fire Q&A mobile space. Multiplatform e-grocery shopping has paid off for Peapod in larger Mobile Solution Provider Opportunity: If interested in sponsoring this basket size, enhanced loyalty and improved margins. Hear how Peapods mobile session, please contact Alexandra Burke, Sponsorship/Exhibition apps and virtual stores are re-shaping the e-grocery business. Director, at 646-200-7443 or email Tim Dorgan Alexandra.Burke@wbresearch.com VP, Managing Director – Interactive Peapod 3:20 Closing Remarks – Conference Recap9 3:30 Close Of Mobile Shopping Fall 2012
  • About Our Sponsors Akamai® is the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere. At the core of the Companys solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit www.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter. Headquartered in Wilmington, Del., Barclays creates customized, co-branded credit card programs for some of the country’s most successful travel, entertainment, retail, affinity and financial institutions. Barclays, part of Barclays Retail Business Banking division, is a leading global payment business that helps consumers, retailers and businesses to make and accept payments flexibly, and to access short-term credit when needed. The company is one of the pioneers of new forms of payments, and is at the forefront of developing viable contactless and mobile payment options for today and cutting edge forms of payment for the future. For more information please visit www.barclaycardus.com. Firethorn Mobile, Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), is an important participant in the mobile commerce ecosystem. With its mobile domain expertise, Firethorn Mobile is creating a new and innovative way for consumers to make purchases while on the go and without the need to carry cash or plastic. For more information about Firethorn Mobile, visit www.firethornmobile.com. Foresee is a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee’s superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit us at www.ForeSee.com for customer experience solutions and original research. GPShopper (www.gpshopper.com), a New York City-based company with offices in NYC and Chicago, develops mobile solutions for major retailers and brands to drive sales, increase in-store engagement, and promote brand loyalty. GPShopper specializes in the development of mobile websites and applications for retailers. Clients include Express, Best Buy, bebe, The North Face, F. Schumacher & Co., and others. The company’s solutions deploy a highly interactive and analytics-based approach to mobile commerce, loyalty, merchandising and marketing. GPShopper’s applications and mobile web sites have won the awards from the National Retail Foundation (NRF), Direct Marketing Association (DMA), eTail, AT&T and Intel for excellence in mobile innovation. The company has also been featured in the Wall Street Journal, New York Times, USA Today, Good Morning America and ABC News for its mobile retail platform. PayPal is the faster, safer way to pay and get paid. The service allows customers to send money without sharing financial information and the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. PayPals Mobile Express Checkout enables retailers to easily accept payments on their mobile sites and apps. Consumers enjoy a fast, easy, and secure checkout via mobile devices with PayPal. Visit www.paypal.com/mobilecheckout for more information. Siteminis is the leading customized mobile commerce provider today, delivering a holistic solution to help companies attract and engage new customers through an innovative revenue stream. Our leadership team has more than 60 years and a rich, diverse background in ecommerce, technology, software development and the retail industry – both big box and boutique. Our project management team has unparalleled experience in e- and mCommerce and is well-equipped to provide professional support tailored to meet your needs. We provide technology and consulting services, which are seamlessly integrated into your internal resources to develop a solution that supports your online marketing and brand strategy. INTERESTED IN PRESENTING YOUR SOLUTION TO THE TOP INFLUENCERS IN MOBILE COMMERCE? Here are the top 5 reasons Mobile Shopping Fall 2012 is the leading forum to invest your marketing and business development dollars: • Full exposure to 150-200 qualified conference attendees comprised of What is WBR Digital? senior level executives responsible for their company’s mobile strategy • Extensive networking opportunities, allowing for face to face customer Through the use of online marketing vehicles such as contact and one on one meetings webinars and content syndication, WBR Digital provides • Tailor-made sponsorship packages that enable you to position your company year-round access and lead generation opportunities for to achieve your business objectives solution providers. • Opportunity to align your solution with the brand-side industry leaders • High flow of traffic through the solutions zone during breakfast, coffee REACH our audience o f over 15,000 senior breaks and receptions level decision makers! Contact David Matthews to learn more. David Matthews, Opportunities are limited! Call Alexandra Burke at 646-200-7443 Digital Sales Manager – Tel: 646-200-7546, or email Alexandra.Burke@wbresearch.com for more details on sponsoring David.Matthews@wbresearch.com Mobile Shopping Fall 201210 Register Now! Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: mobileshopping@wbresearch.com
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Jack Myer’s Business Reports Media Biz Blog For more than 20-years Jack Myers Response Magazine is the definitive print and digital publication in direct Media Business Report has provided industry- response marketing and advertising providing targeted, cutting-edge leading trends and forecasts on advertising and marketing spending. Our content, analysis and research for DR professionals involved in all facets of weekly subscriber-only service, which is underwritten by many of the media direct response marketing, including DRTV, radio, telecom, online, mobile, industry’s leading companies, includes exclusive industry insights and social and all areas of DR print. commentary to support day-today business decision-making. Subscribers receive exclusive reports on media organizations and profiles of early stage SEMPO is the global non-profit organization serving companies, including proprietary industry-leading research on the the search and digital marketing industry and perceptions of advertising executives toward media company value and marketing professionals engaged in it. Our purpose is to provide a media sales organization performance. Subscribers to Jack Myers Media foundation for industry growth through building stronger relationships, Business Report also underwrite the free MediaBizBloggers.com thought- fostering awareness, providing education, promoting the industry, leadership blog platform for industry professionals and generating research, and creating a better understanding of search and its JackMyersThinkTank.com. role in marketing. In a few short years, we have seen a revolution in search marketing. Mobile Commerce Daily Advances in search platforms, social media and mobile technologies have Mobile Marketer: transformed the way search marketers reach their customers. • The most read publication on mobile marketing, media and commerce • Content focused on how marketers use the mobile channel for To be at the forefront of this dynamic industry, successful search marketers branding, customer acquisition and customer retention must: • Target audience is advertisers, agencies, mobile service providers, • Understand cutting edge technologies and their implications, publishers and wireless carriers • Engage with other industry leaders, and • Sign up for the daily newsletters www.mobilemarketer.com and • Maximize their personal career growth. www.mobilecommercedaily.com More than 2,400 search marketers in 50+ countries belong to SEMPO. Find PYMNTS.com is an online media channel that out how you can benefit from membership. Call us at +1-781-876- 8866 captures user-generated and expert-driven or visit us at www.sempo.org. commentary, information, news, and analysis on “what’s next” in the payments sector worldwide. The site provides a platform for industry The Website Magazine is a must-read for anyone professionals to share content related to company and product seeking success on the Web and has the largest WEBSITEMAGAZINE.COM developments, to tap into the collective commentary and analysis from subscriber audience of any magazine in the field. experts, bloggers and industry pundits, and to interact with industry FREE in print and digital format, Website Magazine helps website owners thought leaders and other influencers on topics of critical importance to and managers develop, design, and promote their online business. the future of the sector. A joint venture of Business Wire, a Berkshire Subscribe today at www.websitemagazine.com. Advertisers, put your Hathaway Company, and Market Platform Dynamics, PYMNTS.com products in front of active buyers. redefines the ways in which B2B news and information is both generated and distributed. The WHIR Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting RetailWire is the retail industrys premier online industry providing reliable, insightful and comprehensive news, discussion forum. RetailWire goes beyond conventional interviews and resources to the hosting community. The WHIR headline news reporting. Each business morning, Blogs provides a community of expert industry perspectives. The RetailWire editors pick news topics worthy of commentary by its Web Host Industry Review Magazine also offers a business-minded, issue- "BrainTrust" panel of industry experts, and the general RetailWire driven perspective of interest to executives and decision-makers. WHIR TV membership. The results are virtual round tables of industry opinion and offers on demand web hosting video interviews and web hosting video advice covering key dynamics and issues affecting the retailing industry. features of the key persons and events of the web hosting industry. WHIR RetailWire membership is free to all qualified retail industry professionals. Events brings together like-minded hosting industry professionals and Over two-thirds of members are in top executive or senior management decision-makers in local communities. The WHIR is an iNET Interactive positions, representing a broad cross section of retail channels and the property. For more details about The WHIR, visit http://www.theWHIR.com companies that supply them. RetailWire is supported via sponsorships by For more information on iNET Interactive, visit leading retail suppliers and service organizations. http://www.iNETinteractive.com Interactive Mobile Marketplace at Mobile Shopping Fall The Mobile Marketplace provides delegates with the opportunity to observe demonstrations and evaluate mobile commerce solutions. The Mobile Marketplace features companies that provide innovative tools, technologies, and services to help delegates improve their mobile commerce strategies and marketing initiatives. Delegates can meet and network with mobile solutions experts to breakdown their toughest challenges and find practical solutions to help move their mobile strategies forward. For your convenience, the networking activities including breakfast, coffee breaks, and cocktail receptions are centrally located in the Mobile Marketplace. To find out how to get your mobile solution featured in The Mobile Marketplace, contact Alexandra Burke at 646-200-7443 or email Alexandra.Burke@wbresearch.com.11 Sponsored By:
  • Pricing And Venue Information Mobile Shopping Fall 2012 Conference Pricing: Hotel Information Register by 7/31/12 Conference Price Pricing For Retailers/Brands* and get $300 off 3 Day Conference (October 22-24, 2012) $899.00 $1,199.00 Pricing For All Others Conference Price 3 Day Conference (October 22-24, 2012) $3,299.00 What Is Your Mobile Shopping Fall Ticket Really Worth? Mobile Shopping Other Fall 2012 mobile events ($1,199) ($1499- $2999) Full End To End Mobile Focus (Marketing, E-commerce, Multichannel Product Development)   3 Day Event   38 Customized Sessions, Each With 3 Actionable Take-Aways   Omni Austin Southpark 30+ Brand Representative Speakers   4140 Governor’s Row Made For Mobile By Mobile Practitioners With A Austin, Texas 78744 Leading Advisory Board   Phone: (512) 448-2222 Fax: (512) 442-8028 Program Developed From 3 Months Of In-Depth Industry Research   http://www.omnihotels.com/ findahotel/austinsouthpark.aspx More Senior Executives Attending From Top Brands Than Solutions Providers   Mobile Shopping has secured a Ability To Set Up One On One Meetings With Speakers   special conference rate of $109 a Designed For Your Teams Including Strategy night plus tax for attendees. In order Development, Marketing, And Multi-Channel   to make your reservation, please call the Omni Austin Southpark at 1-800- Roundtable Discussions, Presentations And Panels To Maximize Interactivity And Networking   THE-OMNI and identify yourself as a Mobile Shopping attendee. Rooms are limited and are on a first come, Please Note: first served basis, so make your 1. *A qualified retailer is not: Any service provider to retail organizations - Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues reservations as soon as possible. The resulting from commissions, subscriptions and/or advertising. special rate expires October 1, 2. Worldwide Business Research reserves the right to enforce the rate for non-retailers. 2012. After this date, rooms may 3. All discounts are taken off the full conference price. No two discounts or offers can be combined. still have available, so inquire with 4. Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and the hotel if rooms remain. may be subject to cancellation. WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY: You may substitute delegates at any time. WBR does not provide refunds for cancellations. Any cancellations received in The Mobile Shopping writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another WBR conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the program is very salient, the contract fee will be retained by WBR for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference. In the event that WBR cancels an event, delegate payments at the date of issues in the agenda are cancellation will be credited to a future WBR event. This credit will be available for up to one year from the date of issuance. In the event that WBR postpones an event, delegate payments at the postponement date will be credited towards the precisely what is getting rescheduled date. If the delegate is unable to attend the rescheduled event, the delegate will receive a 100% credit representing payments made towards a future WBR event. This credit will be available for up to one year from the date of discussed and decided here. issuance. No refunds will be available for cancellations or postponements. WBR is not responsible for any loss or damage as a result of a substitution, alteration, cancellation, or postponement of an event. WBR shall assume no liability whatsoever if - Scott Anderson, this event is altered, rescheduled, postponed or cancelled due to a fortuitous event, unforeseen occurrence or any other event that renders performance of this conference inadvisable, illegal, impracticable or impossible. For purposes of this Director of e-Commerce, clause, a fortuitous event shall include, but shall not be limited to: an Act of God; governmental restrictions and/or regulations; war or apparent act of war; terrorism or apparent act of terrorism; disaster; civil disorder, disturbance, and/or Vitaminshoppe.com riots; curtailment, suspension, and/or restriction on transportation facilities/means of transportation; or any other emergency.12 Register Now! Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: mobileshopping@wbresearch.com