4. Value Proposition – The Credence Legacy
Credence Communications Pvt Ltd has evolved into a multi competency managementCredence Communications Pvt. Ltd. has evolved into a multi competency management
consulting firm with over 15 years of experience offering a spectrum of services that make us
the preferred partner for our clients’ Strategic initiatives.
The journey started with a boutique public relations firm, Credence PR, that laid the
foundation for Thinking Ahead Thinking Fresh and Aiming Forward It set new milestones forfoundation for Thinking Ahead, Thinking Fresh and Aiming Forward. It set new milestones for
the group to follow.
The journey was embellished with DefenceIndia, the nation’s premier online think‐tank on
defence and security issues – which further transitioned into a capacity development unit.
The initiatives over the years have included many game‐changing steps like The DefenceIndiaThe initiatives over the years have included many game changing steps like The DefenceIndia
Excellence Awards in 2007, Boot Camp Experiential Trainings, The Conscription Debates,
Community Responsiveness et al.
Over the years, Credence consolidated into a singular cohesive unit and focused on developing
global competences in business growth strategies, perception management and newglobal competences in business growth strategies, perception management and new
technologies.
Credence invested in strategic partnerships and formed a formidable consortium, The
Credence Alliance, bound by the vision to innovate, excel and evolve.
5. Value Proposition – The Credence Approach
ZastaConverse (Perception/Reputation/Image/Brand Management)ZastaConverse (Perception/Reputation/Image/Brand Management)
Our framework, evolved in‐house, to define business growth strategies that are based on the
core function of communication – conversations!
•Assess perception quotient of a business amongst a wide range of influencing parameters.
•Assess relationship of stakeholders real probable perceived or competitive to multiple•Assess relationship of stakeholders – real, probable, perceived or competitive to multiple
conversation/pulse indicators and criteria ‐ dynamics of needs, usage, response, predicted
stakeholder patterns and loyalty. Evolve a bespoke dynamic growth influencer strategy
based on a positive engaged responsive Corporate Reputation.
IM 18 (Business Growth/Management Consulting)
Intelligence Mapping 18 is a holistic framework, evolved in‐house, enables intelligent mapping of
data and parameters to arrive at information for informed business decisions.
Suspire EBRC Model InfusingHappiness
An evolved model for capacity development and Human Wealth Capital Planning based on
i l l f b fi & d d l b icrucial elements of engagements, benefits & rewards and celebrations.
6.
7. The Credence Alliance
We work in the following domains.
Spaces and Infrastructure
Capacity Building
We draw on our extensive
experience in perception
management, business
consulting market Capacity Building
Environment
Bio Technologies
consulting, market
development and integrating
technology to business needs
to offer bespoke growth
Healthcare
Energy and Power
solutions.
Human Resources
Information Technology
9. Value Proposition – The Credence Leadership
Rajesh Dixit, Chairmanj
A great believer in inclusive growth, capacity development, social re‐engineering and political enterprise, Rajesh advises one of
the leading political national party in India as their National Secretary to fulfill his mission to make a meaningful contribution to
the society. He has helped the largest global business houses connect and network with political leaders—thereby providing
ample opportunities to both sides, impacting growth and development.
Aman Bandvi, Director
Aman is a perception management consultant. He leads Credence’ initiatives in PR, Public Affairs and Business advisory. He has
mentored promoters on stake holder perceptions and devised strategies that help negate crises enhance stakeholder opinion
and strengthen the perception. He is the author of ZastaConverse – the company’s research backed, scientific, proprietary model
for creating smart engaging conversation metrics, developed over 3 years.
Harmeet Singh, Director
Harmeet is a communications and relationship professional – an authority on employee happiness solutions. He has worked with
leading global companies and designed brand solutions. A proponent of the Bhutan’s GNH (Gross National Happiness) model, he
successfully mapped the happiness quotient to create a promising consulting practice – Suspire Solutions – aimed at Internal
Image Management for an organization. He is the author of qualitative EBRC Model. (Engage|Benefits&Rewards|Celebrations)
10. Value Proposition – The Credence Leadership
Rajesh Bhardwaj, Associate Directorj j
A veteran of Big 4 companies, Rajesh is the author of IM series of management models. As a principal at Ziksan Enterprises,
Rajesh has invested in research and development of models that can be easily adapted to the organisation’s need and achieve
their objectives more efficiently. His model IM 36 is aimed to evolve a standardized and centrally management dashboard to
manage the corporate mandate of conformance to multiple compliances and hence evolve standardized audit methodology.
Domain Management Team
Amit Bajaj CEO ZemusiiAmit Bajaj, CEO, Zemusii
Amit lead the alliance’s initiative in the ‘green/cleantech’ space. He leads the projects that involve innovation in technology and
aid in sustainable growth solutions.
Anand Gupta, CEO, Zastafy
Anand leads the group’s initiative in the online space. An old‐timer, he has successfully transitioned India Web Promoters as one
of the country’s leading company in online/digital/mobile solutions.
