Introduction

Why us? Steve = Artist, explores aesthetics and narrative forms Me = Socio-economist, explores impact a new media has on society What do we have in common?

Steve = Artist, explores aesthetics and narrative forms

Me = Socio-economist, explores impact a new media has on society

What do we have in common?

We explore different moment of the new media chain

Why are the two important? Steve = creative experiments (emerging medium) Me = emerging usage (emerging media) Each new media = specific industrial framework which correspond to a specific societal time

Steve = creative experiments (emerging medium)

Me = emerging usage (emerging media)

Each new media = specific industrial framework which correspond to a specific societal time

P-F = 100 years old

Both operate in top-down hierarchy

Represent hierarchy and market of 50s and 70s Top down hierarchy One person controls the process Competition for sale of goods between artists Market: Sale of cultural good (photo, film) Film Based on mass distribution Photo = either art status = reputation of maker makes print extremely expensive or mass print

Top down hierarchy

One person controls the process

Competition for sale of goods between artists

Market:

Sale of cultural good (photo, film)

Film Based on mass distribution

Photo = either art status = reputation of maker makes print extremely expensive or mass print

Capitalist Frameworks According to Boltanski & Chiappello (01) 2nd phase of liberal capitalism (50s) Liberal society = Competition is at the source of progress Economy = mass production and distribution of standardized goods Competition between economic agents Artist = economy agents, entrepreneurs Passive Worker  autonomy of action but not thoughts  passive audience 3rd phase of capitalism more humanistic in nature (70s-90s) Active society = Cooperation and reciprocity = principal factor of progress Economy= Innovation Collaboration between workers Participatory processes Artists = cultural agent Worker  autonomy of action and thoughts  needs to learn from others, engage in dialog works in professional communities of practice

According to Boltanski & Chiappello (01)

2nd phase of liberal capitalism (50s)

Liberal society = Competition is at the source of progress

Economy = mass production and distribution of standardized goods

Competition between economic agents

Artist = economy agents, entrepreneurs

Passive Worker  autonomy of action but not thoughts  passive audience

3rd phase of capitalism more humanistic in nature (70s-90s)

Active society = Cooperation and reciprocity = principal factor of progress Economy= Innovation

Collaboration between workers

Participatory processes

Artists = cultural agent

Worker  autonomy of action and thoughts  needs to learn from others, engage in dialog

works in professional communities of practice

Today? New phase of industrialization The introduction of electronic systems often comes with a desire to create a new separation and articulation between production and diffusion functions (Moeglin 98). Neo-industrial phase= Self-service model

New phase of industrialization

The introduction of electronic systems often comes with a desire to create a new separation and articulation between production and diffusion functions (Moeglin 98).

Neo-industrial phase= Self-service model

Self-service Shift towards self-service  requires hyper-autonomous consumers and workers rise of a 4 th phase of capitalism Neo-liberal society = Coopetition : Cooperation and reciprocity (humanist) coexist with hierarchy and coordination (liberal) Economy= Self-service ICT mediate Workers-client relationships = self-controlled, internalised a set values, autonomy of action and thoughts and ability to operate in a social network Human -centered activities  working in personal and professional networks Artist= Entrepreneurial cultural agent

Shift towards self-service  requires hyper-autonomous consumers and workers

rise of a 4 th phase of capitalism

Neo-liberal society = Coopetition : Cooperation and reciprocity (humanist) coexist with hierarchy and coordination (liberal)

Economy= Self-service ICT mediate Workers-client relationships = self-controlled, internalised a set values, autonomy of action and thoughts and ability to operate in a social network

Human -centered activities  working in personal and professional networks

Artist= Entrepreneurial cultural agent

Culture of the simultaneous Current media : shift from representation to experience based meaning we are moving towards a different relationship to time and space Emerging cultural voices marry Social Media, Experiential Media (MOOs: MultiUser Object Oriented Systems) Synthetic Intelligence.

Current media : shift from representation to experience based meaning

we are moving towards

a different relationship to time and space

Emerging cultural voices marry

Social Media,

Experiential Media (MOOs: MultiUser Object Oriented Systems)

Synthetic Intelligence.

Web 2.0: Social Media Databases + Network = Aggregation of Content

Social Media Connect People with past and existing physical relationships Exchange of information with each other. I.e. facebook, delicious Aggregation of interest : Community of interest: prosumer, viewser Non institutionally funded construction of cultural meaning impact real life activities : I.e. Copy Right law Asynchronous communication: no simultaneous co-presence Cartesian mind-body relationship: representation of intellectual processes (Shinkle, 2007)

Connect People with past and existing physical relationships

Exchange of information with each other. I.e. facebook, delicious

Aggregation of interest : Community of interest: prosumer, viewser

Non institutionally funded construction of cultural meaning

impact real life activities : I.e. Copy Right law

Asynchronous communication:

no simultaneous co-presence

Cartesian mind-body relationship: representation of intellectual processes (Shinkle, 2007)

Experiential Media MOO and MUDs= Multi-Object Orientation and multi-user role-playing environments. Synchronous communication : Building of live community of practice People share experiences and content Co-create meaning and culture (performances, interactions, etc) relationship exists in the moment Avatar based: users have a virtual body that exits within a place Actualization of Technological identity, with real life connections

MOO and MUDs= Multi-Object Orientation and multi-user role-playing environments.

Synchronous communication : Building of live community of practice

People share experiences and content

Co-create meaning and culture (performances, interactions, etc)

relationship exists in the moment

Avatar based: users have a virtual body that exits within a place

Actualization of Technological identity, with real life connections

Synthetic Intelligence Global computing creates increasingly complex systems.. Researchers are building Synthetic Intelligence that can act effectively on our behalf This implies: The ability of computer systems to act intelligently Systems that can cooperate and reach agreements (or even compete) with other systems that have different interests (much as we do with other people) Can be embodied

Global computing creates increasingly complex systems..

Researchers are building Synthetic Intelligence that can act

effectively on our behalf

This implies:

The ability of computer systems to act intelligently

Systems that can cooperate and reach agreements (or even compete) with other systems that have different interests (much as we do with other people)

Can be embodied

Human and machine avatars -> in common: Move away from semiotic image reading towards an affective (sensorial and emotional based) reading - Meaning not created by pre-produced messages in real time: move from sequencial to parallel embodied representation: body reunited with the mind in a space: community co-creation by participants

-> in common: Move away from semiotic image reading towards an affective (sensorial and emotional based) reading

- Meaning not created by pre-produced messages

in real time: move from sequencial to parallel

embodied representation: body reunited with the mind

in a space: community

co-creation by participants

Web 2.0-3.0 = self-service Web 2.0, 3.0 and physical computing belong to a self-service socio-economy Emerging aesthetics and narrative forms which will borrow from earlier models to create hybrid socio-economical framework. Based on: Social networks Ability to tag: index and search for content Embodiement Simultaneous content and cultural creation

Web 2.0, 3.0 and physical computing belong to a self-service socio-economy

Emerging aesthetics and narrative forms which will borrow from earlier models to create hybrid socio-economical framework.

Based on:

Social networks

Ability to tag: index and search for content

Embodiement

Simultaneous content and cultural creation

Questions Is culture of simultaneous bringing us back to pre greek theater time relationships to the world: Moving experiences back into our bodies public is a performer performance: meaning build by avatar relationships virtual worlds = other place Time of meaning creation: Simultaneous

Is culture of simultaneous bringing us back to pre greek theater time relationships to the world:

Moving experiences back into our bodies

public is a performer

performance: meaning build by avatar relationships

virtual worlds = other place

Time of meaning creation: Simultaneous

In this course How do you position your practice in these different industrial frameworks? By immersing you in new media applications, we hope you will start understanding some of the creative potentials of these technologies and potential impact on society To finish and start our discussions, I want to you to think about what this video implies and represents

How do you position your practice in these different industrial frameworks?

By immersing you in new media applications, we hope you will start understanding some of the creative potentials of these technologies and potential impact on society

To finish and start our discussions, I want to you to think about what this video implies and represents