Learn some key marketing tactics to leverage social media for your online marketing. Easy is relative, of course! For businesses, individuals, and organizations with something to promote.

1. 10EasyWays
toGet MoreOutof
YourSocialMedia
@alizasherman

2. SocialMediaisSOBig!
[MobileisGettingbigger.]
There are 2.3 billion ac0ve social media users.
1 million new ac0ve mobile social users added every day!
Facebook: 1.65 billion users
Twi?er: 320 million users
Flickr: 112 million users
Instagram: 400 million users
Pinterest: 100 million users
YouTube: Over 1 billion users
Internet users have an average of 5.54 social media accounts.

3. SocialMediaisaBeast.

4. BeStrategic
What are your goals?
Who is your audience?
Where are they online?
How will you reach out to them?
Why should they follow you?
What do you want them to do?
What do you have to offer?

5. TheBigsocialnetworks
Professional, business-oriented.
Wide audience, targeted, entertainment
and friend-focused.
Broad-reaching, diverse, news-oriented.
Video entertainment and informa0on.
Helpful for loca0on-based businesses,
Google SEO.

6. Visualsocialnetworks
Engaging, visual storytelling, photos
and graphics.
Highly visual, traffic driver, female-
dominated.
Mul0media blogging, skews younger.
6-second videos for Twi?er.
Mul0media messaging.

7. SocialMediaisgoodfor:
Communica0ons
Building Rela0onships
Brand Awareness
Customer Service
Lead Genera0on
Sales

8. Communications
Get the word out
Publish
Share
Curate
Aggregate

9. BuildRelationships
Connect with fans, readers
Get feedback
Gain customers
Create loyalty

10. BrandAwareness
Gain exposure
Targeted outreach
Cut through the noise
Boost and adver0se

11. CustomerService
Listen
Respond
Acknowledge
Solve problems

12. LeadGeneration
Build your email list
S0mulate inquiries
Get referrals
Grow your audience

13. Sales
Turn fans into customers.
Turn customers into your
grassroots marketers. You
Brand Ambassadors.

14. Sowhatare
10EasyWays
toGet MoreOutof
SocialMedia?

15. Beabrand
1
Create a memorable
brand and use it
consistently all over
social media. It’s more
than a logo. It’s what
you say, how you say it,
what you stand for.

16. 2
Managemultipleaccounts
You need more than 1
social network. Use a
social media dashboard
to monitor them all.
Listen and Respond.

17. 3
Cra_ daily, weekly, and
monthly messaging.
Build messaging around
0me sensi0ve events.
Develop your social
media calendar.
Planandschedule

18. Use a tool like Buffer to schedule
content or to stockpile it and release
it over 0me or CoSchedule for
Wordpress sites. For Facebook, use
Facebook’s built-in scheduler.
Twi?er | Linked In | Google+ | Pinterest
SavetimebyScheduling

19. Payforvisibility
4
The only way to
guarantee your
messages will be
seen is to pay for
ads on Facebook,
Instagram, Twi?er,
Pinterest, etc.

20. 5
Decide what you
want people to do
when they see your
ad. Make it easy for
them to do it – and
mobile-friendly!
UseClearcallstoaction

21. 6
Balance visuals and
text in your ads and
content. Visuals help
a?ract a?en0on.
Video is even be?er
and more popular
than ever.
RockVisualsandvideo

26. Canva.com
FreeImages.com
HaikuDeck.com
Buffer.com/pablo
PicMonkey.com
EasywaystomakeVisuals

28. Vine, Instagram, YouTube
Layout Boomerang
Hyperlapse, Flipagram
Adobe Voice (iOS)
Periscope, Meerkat
Facebook Live
iMovie or Kinemaster
EasyWaystoMakeVIDEO

29. DrivePeopletodesinations
7
Give them a form to fill
out or to subscribe to
something informa0ve.
Ask them to take a
survey or quick poll to
give you insights.

30. GetTheirEmailaddresses
8
Use social media to
invite your followers
to give you their email
addresses so you can
stay in closer touch
with them.

31. 9
GivethemaReasontoShare
What’s in it for them?
What’s the payoff?
Give them something
extra for giving you
their email address.
Reward them for
spreading the word.

32. 10
Don’t just post
and publish.
Search for like-
minded folks,
reach out, and
communicate.
Reachoutregularly

33. FindYourSweetSpot
Best schedule.
Available resources.
Audience habits.
Audience interests.
Audience favorites.

34. 10Easyways…
1. Be a brand.
2. Manage mul0ple accounts.
3. Plan and schedule.
4. Pay for visibility.
5. Use clear calls to ac0on.
6. Rock visuals and video.
7. Drive them to des0na0ons.
8. Get their email addresses.
9. Give them a reason to share.
10. Reach out regularly.

35. AlizaSherman
www.alizasherman.com
@alizasherman on Twi?er &
Instagram
aliza@mediaegg.com