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10 Easy Ways to Get More Out of Social Media


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Learn some key marketing tactics to leverage social media for your online marketing. Easy is relative, of course! For businesses, individuals, and organizations with something to promote.

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10 Easy Ways to Get More Out of Social Media

  1. 1. 10EasyWays toGet MoreOutof YourSocialMedia @alizasherman
  2. 2. SocialMediaisSOBig! [MobileisGettingbigger.] There are 2.3 billion ac0ve social media users. 1 million new ac0ve mobile social users added every day! Facebook: 1.65 billion users Twi?er: 320 million users Flickr: 112 million users Instagram: 400 million users Pinterest: 100 million users YouTube: Over 1 billion users Internet users have an average of 5.54 social media accounts.
  3. 3. SocialMediaisaBeast.
  4. 4. BeStrategic What are your goals? Who is your audience? Where are they online? How will you reach out to them? Why should they follow you? What do you want them to do? What do you have to offer?
  5. 5. TheBigsocialnetworks Professional, business-oriented. Wide audience, targeted, entertainment and friend-focused. Broad-reaching, diverse, news-oriented. Video entertainment and informa0on. Helpful for loca0on-based businesses, Google SEO.
  6. 6. Visualsocialnetworks Engaging, visual storytelling, photos and graphics. Highly visual, traffic driver, female- dominated. Mul0media blogging, skews younger. 6-second videos for Twi?er. Mul0media messaging.
  7. 7. SocialMediaisgoodfor: Communica0ons Building Rela0onships Brand Awareness Customer Service Lead Genera0on Sales
  8. 8. Communications Get the word out Publish Share Curate Aggregate
  9. 9. BuildRelationships Connect with fans, readers Get feedback Gain customers Create loyalty
  10. 10. BrandAwareness Gain exposure Targeted outreach Cut through the noise Boost and adver0se
  11. 11. CustomerService Listen Respond Acknowledge Solve problems
  12. 12. LeadGeneration Build your email list S0mulate inquiries Get referrals Grow your audience
  13. 13. Sales Turn fans into customers. Turn customers into your grassroots marketers. You Brand Ambassadors.
  14. 14. Sowhatare 10EasyWays toGet MoreOutof SocialMedia?
  15. 15. Beabrand 1 Create a memorable brand and use it consistently all over social media. It’s more than a logo. It’s what you say, how you say it, what you stand for.
  16. 16. 2 Managemultipleaccounts You need more than 1 social network. Use a social media dashboard to monitor them all. Listen and Respond.
  17. 17. 3 Cra_ daily, weekly, and monthly messaging. Build messaging around 0me sensi0ve events. Develop your social media calendar. Planandschedule
  18. 18. Use a tool like Buffer to schedule content or to stockpile it and release it over 0me or CoSchedule for Wordpress sites. For Facebook, use Facebook’s built-in scheduler. Twi?er | Linked In | Google+ | Pinterest SavetimebyScheduling
  19. 19. Payforvisibility 4 The only way to guarantee your messages will be seen is to pay for ads on Facebook, Instagram, Twi?er, Pinterest, etc.
  20. 20. 5 Decide what you want people to do when they see your ad. Make it easy for them to do it – and mobile-friendly! UseClearcallstoaction
  21. 21. 6 Balance visuals and text in your ads and content. Visuals help a?ract a?en0on. Video is even be?er and more popular than ever. RockVisualsandvideo
  22. 22. EasywaystomakeVisuals
  23. 23. Vine, Instagram, YouTube Layout Boomerang Hyperlapse, Flipagram Adobe Voice (iOS) Periscope, Meerkat Facebook Live iMovie or Kinemaster EasyWaystoMakeVIDEO
  24. 24. DrivePeopletodesinations 7 Give them a form to fill out or to subscribe to something informa0ve. Ask them to take a survey or quick poll to give you insights.
  25. 25. GetTheirEmailaddresses 8 Use social media to invite your followers to give you their email addresses so you can stay in closer touch with them.
  26. 26. 9 GivethemaReasontoShare What’s in it for them? What’s the payoff? Give them something extra for giving you their email address. Reward them for spreading the word.
  27. 27. 10 Don’t just post and publish. Search for like- minded folks, reach out, and communicate. Reachoutregularly
  28. 28. FindYourSweetSpot Best schedule. Available resources. Audience habits. Audience interests. Audience favorites.
  29. 29. 10Easyways… 1.  Be a brand. 2.  Manage mul0ple accounts. 3.  Plan and schedule. 4.  Pay for visibility. 5.  Use clear calls to ac0on. 6.  Rock visuals and video. 7.  Drive them to des0na0ons. 8.  Get their email addresses. 9.  Give them a reason to share. 10.  Reach out regularly.
  30. 30. AlizaSherman @alizasherman on Twi?er & Instagram