1. 83 Empingham Road T: +44[0]1780 480 287
Stamford M: +44[0]773 405 6905
Lincolnshire E: info@alisonmaxwell.com
PE9 2SU S : alisonmaxwell
Employment experience & achievements
2010 – present:Alison Maxwell Coaching Ltd
Director
Leadership Development assignments – various organisations e.g. Price
Waterhouse Coopers, Eon, GKN, Jaguar Landrover
Coaching assignments – various organisations e.g. Holland and Barrett,
Electrocomponents plc, Alliance Boots
Team coaching assignments – various organisations including AEC, G4S,Rolls
Royce
2009 – present: International Centre for Coaching and Leadership Development,
Oxford Brookes University,
Associate Lecturer on MA in Coaching & Mentoring programme
2004 –2010: The andpartnership ltd
Partner & Senior Consultant
Organisation Development assignments include:
o Strategy workshops – Supply chain function of global manufacturer
o Post merger team development– Aero-space industry
o Facilitation of merger discussions for High Street pharmacy chain
o Focus group design & facilitation for high-street bakery chain; conference
design – delivery of facilitator training & coaching
o Post merger team development session – Adult Mental Health Trust
o Change management training for national retail chain
o Change management skilling for Indian software organisation (Chennai)
o Merger facilitation for NHS PCT teams
Coaching assignments include:
o One-one executive/ senior management coaching – various organisations e.g.
Alliance Boots, emda, NHS, KPMG.
o Supervision for internal coaches – various organisations e.g Virgin Trains, RS
Components
o Team coaching/facilitation – various organisations e.g. AEC, Alliance Boots,
eon, Circle Healthcare, Rolls Royce, Johnson & Johnson, G4S
o Delivery of Coaching skills programme for leaders – multiple organisations e.g.
Alliance Boots, Johnson & Johnson, G4S, Circle Healthcare, Virgin Trains
Leadership Development assignments – various organisations e.g. Thomas Cook
Group, Eon, AEC, GKN, Johnson & Johnson, Boots The Chemists.
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2. 1998-2004 Boots The Chemists, Nottingham
Head of Organisation Development, Boots Retail Services:
Consulted with Services Executive to co-create change strategy to support merger
& integration of 7 services businesses (6000+people), design and implementation
of ‘Supporting the business through change’ and ‘Recovery from change’
programmes,
Performance Coach to members of Senior Management Group (Boots Group Top
50)
Designed & delivered participative working/ coaching interventions for top 50
stores as part of differentiation of service offer, designed behavioural
competencies and associated development
Design and management of all leadership communication events, including
biannual national and regional conferences, using large group intervention
methods,
Design and on-going delivery of Leadership development for Senior Management
team and Regional teams; performance coach & facilitator to Senior Operations
team; facilitator to Delivery Management Group,
Designed and delivered ‘internal consultancy skills’ programme for head office
functions.
Senior Organisation Development Consultant, Boots The Chemists:
Co-design & delivery of major coaching intervention; management of roll-out to
Stores (6,200+people); selection and skilling of internal change agent team (80
people); budget management (£0.5m),
Co-creation of ‘Involvement strategy’ for Logistics Division (6000+); facilitation of
Partnership (Management/ Union) discussions,
Design/co-creation of Senior management conferences (top 120),
Recommendations to Executive on changing role of Pharmacists
1990-1998 Thomas Cook Group, Peterborough
Customer-Centred Facilitator
Designed and delivered leadership workshops for the top 90 managers, co-
ordinated 360 feedback process with one-one coaching and development
meetings for this group
Designed & facilitated small/large group interventions, using participative
approaches and range of customer/employee feedback tools
Managed interpersonal skills programme for Operations Division (1000+ people),
selected, coached and mentored training team
Continuous Improvement Facilitator
Designed and delivered skills programme for middle and senior management
(100+ people)
Project management of post-acquisition best-practice review for the Operations
area using cross-functional participative approach
Headed restructure of an operational area (350+ staff) using a series of
participative workshops
Facilitated business process re-engineering workshops in UK, Europe, Egypt, Kenya,
South Africa, Canada and Australia
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3. 1987-1990 Dairy Crest Ltd, Thames Ditton
Training & Development Manager:
Set up and managed IT Training Function; project management of systems-
related training for major new implementation
1985-1987 Healthcare Communication and Training, Kew
Training Manager:
Design and delivery of high-quality PC-based business skills training for managers in
the Pharmaceutical industry (UK, Europe & USA)
1983-1985 Kingston Polytechnic, Kingston on Thames
Lecturer, Computing Education Centre:
Design & delivery of systems-related training as part of a profit centre.
1980-1983 National Coal Board, Harrow
Operational Research Scientist, Operation Research Executive
Diagnosed and recommended solutions to a wide range of operational and
marketing issues, working as part an internal consultancy function.
Personal Development & Qualifications:
1977 B.Sc. (Hons.,IIi) Geography, Newcastle upon Tyne University
1980 MA in Geography (by research), Durham University
1980/1 NCB Leadership Development Programme
1992 Leadership for Women, Ashridge Management College
1994 Advanced Facilitation Skills, Sheppard Moscow
1996 Accredited as European Quality Award assessor
1997 Positive Change through People (Consulting skills), Sheppard Moscow
1997/8 Advanced Development for Developers, Ashridge
1999 Large Group Interventions training (Bunker & Alban)
2000/1 Diploma in ‘Gestalt in Organisations’ (The Space Between)
2002 Myers-Briggs Type Indicator (Step I) qualified (OPP)
2005 Circle advanced facilitation techniques
2007 Founder member of the Centre for Applied Positive Psychology
2006/8 MA in Coaching and Mentoring (Oxford Brookes University)
(awarded with distinction)
2009 Post-graduate Certificate in Coaching Supervision (Oxford Brookes
University)(awarded with distinction)
2010 Associate Fellowship of the Higher Education Academy(awarded with
distinction)
2010 Accredited coach with the Association for Coaching
2011 Myers-Briggs Type Indicator (Step II) qualified (OPP)
2011 Team Management Profile qualified (TMSDI)
2011 FIRO-B qualified (OPP)
2012 Thomas-Kilmann Conflict Mode Instrument (TKI) trained
Untangle and Grow
4. Publications
Maxwell, A. (2009), How do business coaches experiences the boundary between
coaching and therapy/counselling, Coaching: An International Journal of Theory,
Research and Practice, Vol 2, No 2, Sept 2009, pp 150-163
Maxwell, A. (2009), The co-created boundary: negotiating the limits of coaching,
International Journal of Evidence Based Coaching and Mentoring, Special issue, No 3,
Nov 2009, pp 82-94.
Maxwell, A. and Bachkirova, T. (2010), Applying psychological theories of self-esteem
in coaching practice, International Coaching Psychology Review, Vol. 5 No. 1 March
2010, pp18-28.
Maxwell, A. (2011), Supervising the internal coach. In: D. Clutterbuck, T. Bachkirova,
and P. Jackson (Eds.) (2011) Coaching and Mentoring Supervision: Theory and
Practice. Maidenhead: Open University Press
Professional memberships
Association for Coaching - accredited member
British Psychological Society – Special Interest Group in Coaching Psychology
Centre for Applied Positive Psychology – founder member.
Interests:
Personal: Cinema, acappella singing, drumming, painting & drawing, yoga,
fundraising for the Hospice Movement& cancer charities, playing the flute.
Professional : Process consulting, Gestalt in Organisations, Chaos and Complexity,
coaching psychology, developmental coaching, group dynamics, team
performance, use of positive psychology in team development and coaching,
self-esteem issues in coaching.
Untangle and Grow