Personal branding workshop: All you need to know about Personal Branding by Alexander Crepin

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In this one day workshop you'll learn why Personal Branding is important for career development & what Personal Branding is about. Personal Branding means hard working, in this workshop you'll make a first step in your brandin

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Personal branding workshop: All you need to know about Personal Branding by Alexander Crepin

  1. 1. ALL YOU NEED TO KNOW ONE-DAY WORKSHOP by Alexander Crépin for inspiration, innovation & results in HR, Talent & Career Management
  2. 2. Today you’ll learn what is aboutCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  3. 3. Part 1 Context of careers in a transforming era WHYPart 2 Brand & Branding exploration of WHATPart 3 Starting with Personal Branding, Internal BrandPart 4 Starting with Personal Branding, External BrandPart 5 Positioning your Personal Brand HOWPart 6 Personal Branding & social mediaPart 7 Maintaining & developing your Personal Brand Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  4. 4. Inspiration, innovation & resultsCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  5. 5. Why personal branding requires your attention Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  6. 6. The 21st century:a fundamentally changing context Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  7. 7. CHALLENGE: letting go of traditional (career) perspectivesCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  8. 8. lineair, destination based development modelBirth School Profession Professional edu Working & Training Pension Assessment & choice Life time employment Job 1 Job 2 Job 3 Job 4 Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  9. 9. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  10. 10. Working for 1 or 2 employers until retirementthat was the 20th century Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  11. 11. are over, are passé that was the 20th centuryCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  12. 12. are over, are passé that was the 20th centuryCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  13. 13. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  14. 14. S T A Prosumers K Eholders Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  15. 15. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  16. 16. 2.0 workingConnected Collaborating Anywhere Anytime
  17. 17. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  18. 18. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  19. 19. increasing labor market dynamics: jobs come & go Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  20. 20. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  22. 22. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  23. 23. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  24. 24. Training Sabbatical Pension Education TrainingBirth Work Education Work Work Training School Work Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  25. 25. • Careers support self-realization quest• Career paths meandering & less linear• Careers less organizational, more employers involved• Future less certain, less job security, more agility & resilience• Future = employability & relationship based Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  26. 26. Career paths depend on & Managing your own career Today one has to design its own career path. It may be made up of a number of different experiences that eventually bring you to a unique position or it could resemble a more traditional route. Either way, it will be your responsibility to make it happen. This means you need to carefully consider your options each time you take a step, whilst keeping your what constitutes “success” for me, eye on new developments.what factors do I look at & consider when determining what I want to be doing & what I need to earn my living Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  27. 27. : another asset in your career portfolio empowers your position on the labor marketCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  28. 28. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  29. 29. At least 8 job searching & applicant experiences!!! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  30. 30. Replace life time employmentCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  31. 31. Referrals are very successful to get vacancies filled in a networked society being top of mind increases job referral opportunities Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  32. 32. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  33. 33. You are in charge of your own destiny!Personal responsibility is an attitude, a philosophy, a way of being Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  34. 34. Marilyn Ferguson, The Aquarian ConspiracyCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  35. 35. Occasionally something different happens, acollective awakening to new possibilities thatchanges everything over timeThe Renaissance was such a shift, as was theIndustrial RevolutionSo, too, is what is starting to happen inorganizations around the world today! Peter Senge, The Necessary Revolution Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  36. 36. Why Personal Branding requires your attentionEnough food for thought?
  37. 37. Part 1 some questions:- Which career paradigms apply to your career- Which presented developments do you recognize- What does working until age of 67 mean to you- What will your profession look like in 10 years- How do you consider your employability in view of this- How do you see your chances now on the labor market- How pro-active are you on the labor market- What is the quality & quantity of your career network Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  38. 38. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  40. 40. At the end of the 20th century, the idea ofBranding became an essential tool forIn the job market it became an option todifferentiate & get a more competitive position Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  41. 41. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  45. 45. what they say about you when you leave the room!how people remember, recall & recommend you Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  46. 46. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  51. 51. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  52. 52. .Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  58. 58. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  59. 59. =Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  60. 60. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  61. 61. =Next you’ll learn what this isabout Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  62. 62. Part 2 some questions:- Give your description of a personal brand- Do you know some building blocks of a personal brand- Do you agree that a person can be a brand, why- What is the added value of a having / being a brand- What is the essence of personal branding- What is the purpose of personal branding Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  63. 63. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  64. 64. Your internal brandCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  66. 66. =Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  69. 69. What do I have to offer What makes me special What makes me interesting to hireCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  70. 70. Introspection Brand self-assessmentInternal brand identification
  71. 71. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  72. 72. It helps you look at what you have done, analyze your results, measure your successes & adjust your conduct in the futureCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  73. 73. Do Think Will BeCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  74. 74. What did/do you do? - Wonder what happened? - Watch things happen? - Make things happen? - All of the above? Be honest with yourself & know that the truth can hurt More reflection questions • What are 3 or 4 defining moments for you as your career progressed? • In what ways has your life been admirable? • How have adversity & challenges made you stronger & more valuable? • What really energizes you? • Have you been a hero or mentor to others at work? • What are you most passionate about? What do you care deeply about?Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  75. 75. Identify 10 - 15 people whose opinions you respect & ask them:“What is the single greatest value that I provide?” Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  76. 76. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  77. 77. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  78. 78. • …… Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  83. 83. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  84. 84. a. YOUR unique value offer2. Communicating Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  85. 85. Part 3 some questions:- What is the essence of powerful personal branding- Which steps are part of the branding process- How would your internal brand journey look alike- Which personal branding differentiators do you know- Which professional differentiators do you know- Give some first ideas about your differentiators- What is your Internal Brand- Which unique value would you like to offer- Do you think others will agree that you do offer this Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  86. 86. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  87. 87. Your external brand . . . . .Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  88. 88. A target audience, a target market or niche, is a segmented group of peoplethat would be willing to hire you, to do business with you Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  89. 89. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  91. 91. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  93. 93. Pick a dozen or so listings in target industriesFind which required skills pop up the mostFor each skill, come up with a relatively recent storythat shows how you have displayed that skill successfully Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  94. 94. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  95. 95. Personal Brand ng MarketStart networking, joining conversations
  96. 96. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  97. 97. Main reasons to address to aBy focusing, targeting your efforts, you are able to go deeperin your efforts and your marketing budget will go a long wayWhen you clearly state who your target market is, other people are able to identifyopportunities to work with you or refer prospects to you Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  98. 98. – favourite employers, clients (enjoy working with; repeat business; refer to you) – okay employers, clients (have not referred but might if asked; one time clients) – prospects & new employers, clients – don’t appreciate you or your services, are a waste of your timeCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  99. 99. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  100. 100. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  101. 101. looking outsideHow are you doing in the marketplace? Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  102. 102. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  103. 103. “What is the single greatest value do you provide?” Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  104. 104. Google yourself
  105. 105. —Errol FlynnCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  109. 109. Part 4 some questions:- Who could be part of your target audience- What do you need to know about your target audience- What do you know about your target audience- How do you find out what your audience is looking for- What is likely to be your external brand at this moment- How could you quickly get feedback on your reputation- Why should you have an audience focus- Which type of relations do you know- What to do when external & internal brand differ Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  110. 110. Enough food for thought?Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  111. 111. Time for a breakCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  112. 112. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  114. 114. =Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  115. 115. =Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  119. 119. =Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  120. 120. being honestmeans trust Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  121. 121. People hire peoplethey trust Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  122. 122. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  123. 123. Everything impacts everything, broad holistic expertise is welcomeIf you position yourself broadly, would you have more options?How good are you at any one thing if you are good at many?Being a generalist when it comes to personal branding is notrecommended. Your focus should be on adding value! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  124. 124. Could & should you focus on a personalbrand to reflect who you want to be(come) Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  125. 125. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  126. 126. (ambition & future) (experience & past) ! LongfellowCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  127. 127. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  128. 128. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  129. 129. Don’t sell the drink, sell the refreshment
  130. 130. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  131. 131. Web 2.02nd generation internet is a 2-way street!
  132. 132. Listen to the Voice of Customers (VOC) Their perceptions of you or your services & their relevant attributesCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  135. 135. Part 5 some questions:- What is positioning your brand about- What is the idea about brand differentiation- Why is authentic positioning important- What is the risk of not being authentic- Is it possible non authentic people- Which positioning dilemma’s do you know- What is the essence of personal branding communication- What does Web 2.0 mean for communication Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  136. 136. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  138. 138. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  139. 139. integrate your value proposition in everything you do Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  142. 142. People believe what they seeBring your brand to life, make it more powerful& distinct with your personal appearance, yourwardrobe & presentation style, tone of voice etc.Use vivid imagery, a logo, letterhead, website look& feel etc. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  143. 143. Ensure all your branding communication is authentic &truly represents youUse consequently adjectives or “descriptors” that supportyour positioning, 3 or 4 adjectives that best describe you Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  144. 144. Some• Your type and standard of dress• Your educational background• Your employment background• Your specialist technical skills• Your personality and work behaviors• Your “elevator pitch”• Your resume• Your manner of speech and business/social interaction• Your telephone and voicemail greetings• Your email style and signature• Your online brand – Facebook, LinkedIn, Twitter etc• Your community involvement• Your blogs & tweets• Your hobbies and leisure interests Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  145. 145. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  146. 146. “verbal business card“ a statement of positioning & targetinga thirty-second personal commercial, pitching yourself for a job or stretch assignmenta quick, summary of who you are & your unique promise of value for your marketYour personal branding statement is all about making the right first impression Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  147. 147. What to say & How to do it Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  148. 148. Differentiating yourselfCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  149. 149. (outside inside)1. Put yourself in the shoes of your target industry such as hiring managers, recruiters etc. Understand them!2. Pinpoint what they are looking for in a candidate3. Now take a step back & look at yourself o What is that little bit of extra umph that makes you unique o Choose qualities about yourself that you want to be known for o Prioritize your brand elements o What is it that makes you relevant to your target market Industry experience, specific expertise, price, job title …..4. What proof can you provide that you are indeed what you say you are? Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  150. 150. Is it easy to recall, is it punchy & memorable (not vague or too broad)- Does it meet requirements Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  151. 151. Ask feedback of people who dont really know what your doingWatch their facial expressions & listen for their responseWhen youve piqued their interest & wanted to know more &started a conversation, youll know youre on the right track! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  152. 152. Your personal brand statement should be short enough to fit on your business card I help you to succeed in HR, talent & career management Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  153. 153. "I use my 25 years experience in career management, passion for human potential & avidpursuit of innovation to inspire and motivate executives and professionals in Europe to getthe most out of their talent and achieve their highest possible level of career success."Unique promise of value: Combination of experience, passion for human potential andinnovationTarget audience: Executives and professionals in EuropeWhat he does: Helps them achieve the highest level of career successHow he does it: by inspiring and motivating Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  154. 154. “ ….. I’m a change management expert in the media sector in the Netherlands. I take onchallenges no one in their right mind would touch and transform losers into profitableorganizations. I focus on core qualities of people and market potential.People always say, ‘If it’s broke, give it to Irene”…… "Unique promise of value: I take on challenges no one in their right mind would touchTarget audience: Media sector in the NetherlandsWhat she does: Transform losers into profitable organizationsHow he does it: focus on core qualities of people and market potential Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  155. 155. I am Alex, I use the power of social media to help great companies in the Netherlands to recruitglobally & engage target talented people.I also use it to help talented people get noticed and move ahead in their career”Im Anna, a seasoned administrative assistant whose specialty is client-phone relationshipbuilding, creating a solid bond with our clients that strengthens the sales link with my companyI am Harry and I use my 25 years of experience in - and passion for - marketing to help seniormarketing executives in large organizations succeed by making marketing valued insideI am Phil, a driven, inquisitive & direct marketer skilled in quantitative analysis with the ability toidentify the intersection of market needs, product and service attributes, and perceived valueI am Carl and I love helping people to develop a unique Personal Brand. A brand that representswho they are on the inside and expresses itself authentically on the outsideI am Philip, I am a specialist in controlling risks, reducing costs and improving qualityI am Lia and for 15 years I energize, focus and align manufacturing organizations, resulting insustainable acceleration of processes, reduction in waste and growth of profits Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  156. 156. Why Me inc.Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  157. 157. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  158. 158. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  159. 159. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  160. 160. About yourself, your competitors, your target audienceExpressing the same brand message across all communications channelsA memorable brand is always visible & it is always what is being said it isEnsure Sensibility & Simplicity, ensure being easy to understand for your market Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  161. 161. Informers share news, educate people, have an opinionThey are much more interesting to follow!spending all day talking about yourself Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  162. 162. Enable “Buzz” about youMake it easy to pass along your content or yourprofessional informationAdd Twitter & Facebook buttons to your website or blog“People tend to pass on what moves them emotionally” Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  163. 163. - Storytelling- Publishing, (guest) blogging, vodcasting- Write reviews of relevant books- Launch your website & online career portfolio- Joining conversations, comment regularly- Presenting / training- Press releases Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  164. 164. Hero, a quest, a journey, an obstacle, a resolution that empowers your brand Stories have been for centuries, a powerful memorable way to convey messages Good stories are easy to retell to other people! Tell me stories that make my conversations more interesting Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  165. 165. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  166. 166. Everybody has a story, a purpose, unique traits & abilities Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
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  170. 170. Connect your story to your target audience “biggest” challengesDemonstrate you are experienced with what your Target AudienceYou know exactly how to solve their problemAs you are telling this story, you want your audience nodding their head Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  171. 171. Monitor Feedback & Activityo Listen & see what resonates with your audienceo Ask feedback from trusted fans & brand ambassadorso Monitor use Google Alerts & regular online searcheso Don’t be afraid to change your approach! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  172. 172. Part 5 some questions:- What are the 4 parts of the communication process- Walk the personal branding talk, what would you do- Why is Brand Packaging & Identity important- Why is Brand Packaging & Attributes important- What is Personal Brand Statement- What is an Elevator speech- Which questions to test a Personal Brand Statement- What is your present Personal Brand Statement- Why promote your Personal Brand- What are the 5 C’s of Brand Promotion- Why are stories useful for Personal Brand promotion Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  173. 173. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  174. 174. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  175. 175. Create a social eco system, a social media channel base to inform & engage your market Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  176. 176. allowing everybody to Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  177. 177. Social media give a voice
  178. 178. René Descartes i Blog Twitter Link edin Youtube Facebook Flickr so am Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  179. 179. Building value by lasting relationships Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  180. 180. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  181. 181. Social media allow to onlinethat highlights your personality traits, successes& professional historySocial media make your brand “alive & kicking” Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  182. 182. The relationships you have with other people also define your personal brandKey to a successful brand: mutually beneficial relationships Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  183. 183. At Facebook, we build tools to help people connect with the people they want & share what they wantWe are extending people’s capacity to build & maintain valuable relationships Mark Zuckerberg, CEO FacebookCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  184. 184. linking pins:issues & information that have (y)our interest Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  185. 185. (better)Better “follow” people in your net, start interactingListen: Keep up with people’s news & commentSend: Occasionally send a hello or forward an article of interestSmall gestures demonstrate that your brand includes generosity &a true interest in the careers & lives of the people you know Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  186. 186. Be Subtle- Start by following them first via Twitter and/or connect via Linkedin. Join their groups / communitiesReTweet /Reply- Show your interest in Blog / Twitter content by retweeting or commenting- Add value to conversations with a well thought-out or humorous commentShare Your Best Content- Use your original content as an outreach tool. Try to reference content of an influencer in one of your blog postsShare Other Useful Content- Forward influencers any tips, information, or links to articles you think they would want to know about. Strengthen the Bond- Once you’ve convinced an influencer to follow your account, you can send them a brief direct message (DM) Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  187. 187. People who you know best, feel connected to you &willing to express their positive thoughts on you Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  188. 188. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  189. 189. They are the “popular people”• one or more social media channels• strong relevant following and/or readership• get resonance, create audience engagement• wield broad influence within your target community or industry Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  190. 190. Influencers are not hard to findYou will be directed to:o Occupations in your industryo Common glossary termso Businesses and associations in your industryo Twitter users that write about your industry i.e. media journals and publicationso Your competitorso Your target audience Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  191. 191. they will bring you down & taint your brand Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  192. 192. Wat doen al die mensen op het internet?Social media connecting people, building relationshipsSharing information, showing professional expertise & valueGiving, helping, asking & allowing personal touch
  193. 193. Contribute to your communities by answering questions & starting discussionsWrite valuable content on (your) blog to help others & position as an expert Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  194. 194. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  195. 195. The power of search engines & social mediamakes it so much easier to track your brand Your market may be checking it all Alexander Crépin Crépin Consult personal branding
  196. 196. LinkedIn, Facebook, Blogs, Twitter etc. will onvarious social networking sitesYour Personal Branding challenge: Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  197. 197. LinkedIn, Facebook, Blogs, Twitter etc.Genuine professional relationshipstake to sustain Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  198. 198. Facebook: Share new content relevant to your business at least once per day, if youhave more followers (over 100) up that to 2 to 3 postsTwitter: Tweet about 10 times per day, include a mix of @mentions, retweets and linksto articles you find relevant and interesting to your industryLinkedIn: Update your profile once a month (your summary, work experience orapplications), share news content at least 3 times per week on your profilePinterest: If you are using this for branding you should be pinning at least 5 pins perday and use @mentions and Re-pins to help build engagementBlogs: If you own your own blog, ideally 2 to 3 posts / week is good, one post per weekis also acceptable assuming you maintain other social networks Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  199. 199. A richly-populated LinkedIn profile full of recommendations helps employers feelmore at ease & reduces the perceived risk of hiring
  200. 200. to manage multiple social profiles such as Twitter,Facebook, LinkedIn and Google+ effectively Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  201. 201. =Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  202. 202. Part 6 some questions:- Why are social media interesting for personal branding- What should you consider when choosing social media- What is social about when discussing social media- Who you know is important, how do social media help- What to have in mind when connecting in social media- What do social media transparency mean for branding- How do search engines influence personal branding- Which social media do you know and use for branding- How could you use Linkedin for personal branding Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  203. 203. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  204. 204. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  205. 205. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  206. 206. success In which career phase are you • Still growing • Still steady going • Declining & time to catch up A = Start B = Growth C = Maturity D = Down hill E = Change or …. time Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  207. 207. - Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  208. 208. You have to take care of it, maintain itThink Madonna – she is as much a marketing `upgrading` every 3-5 years as she is an entertainer Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  209. 209. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  210. 210. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  211. 211. “Completing” your portfolio, your value propositionLook for options to improve your value proposition Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  212. 212. as you & your business change & growCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  213. 213. Building self-confidence to shine internally & externallyImproving your appearance, behaviour & communication Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  214. 214. Part 7 some questions:- What is important when developing your brand- Do you had or facing a KODAK moment in your career- In which phase is your career now- Do you consider a personal branding refreshment- What would you do to refresh your personal brand- What have you done to refresh your personal brand Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  215. 215. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  216. 216. Part 1 Context of careers in a transforming era WHYPart 2 Brand & Branding exploration of WHATPart 3 Starting with Personal Branding, Internal BrandPart 4 Starting with Personal Branding, External BrandPart 5 Positioning your Personal Brand HOWPart 6 Personal Branding 2.0 & social mediaPart 7 Maintaining & developing your Personal Brand Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  217. 217. Clinging to the past will lose relevance sooner than you hope forCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  218. 218. Miguel de Unamino (1864-1936) Spanish essayistCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  219. 219. - Career self management & responsibility mindset- Realistic vision & ambition on future career (development)- Lifelong learning mindset for life time employability- Experience healthy work - life balance- Agility & resilience to adapt to the external market dynamics- Pro-active work acquisition attitude- Build life time work / career alliances- Position & brand your self in line with the above on the labour market Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  220. 220. All associations about you in people’s mindsabout who you are, your unique valuecombination of personal attributes, values, drivers, strengths & passionswhat differentiates you from your peers,your competitors for work! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  221. 221. to be noticed & stand outEffective personal branding elevates you from being just a commodity amongst many identical commodities, to become something with a unique character and promise to deal with Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  222. 222. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  223. 223. o Identify your unique qualities & characteristics, your values, strengths, uniqueness and genius - Have an internal journey of discovery: Who you are; Who you want to be; How you see yourself; What you want people to see - Get your Internal Brand clear - Understand the value you have to offer Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  224. 224. o Identify unique qualities & characteristics within youo Identify & understand your target audience needs & how they perceive you - Do your homework, open your ears & eyes - Find & get to know your market - Find out what your External Brand looks like How they receive your brand message; What they believe , what resonates, or “sticks” from your messages Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  225. 225. o Identify unique qualities & characteristics within youo Identify & understand your target audienceo Position yourself in a differentiating manner in your target market - Match your internal & external brand - Be authentic, build on trust - Make a brand statement & an elevator pitch Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  226. 226. o Identify unique qualities & characteristics within youo Identify & understand your target audience needso Position yourself differentiating in your target marketo Communicate across multiple channels (online & offline) - Clarity, Consistency, Congruency, Constancy & Common Sense - Build & tell compelling personal stories - Resonate with your target audience, to stand out & to separate yourself from your competitors Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  227. 227. o Identify unique qualities & characteristics within youo Identify & understand your target audience needso Position yourself differentiating in your target marketo Communicate a crystal clear, consistent message across multiple channels (online & offline) Build & tell compelling stories to resonate with your target audience, to stand out & to separate yourself from your competitors Use social media, ensure visibility in your target market - Be in informer, give to receive, share to grow - Engage your audience & brand ambassadors - Find influencers join their groups & participate in their conversations. Follow them & see what they’re discussing Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  228. 228. o Identify unique qualities & characteristics within youo Identify & understand your target audience needso Position yourself differentiating in your target marketo Communicate a crystal clear, consistent message across multiple channels (online & offline) Build & tell compelling stories to resonate with your target audience, to stand out & to separate yourself from your competitorso Build (online) relationships Deploy your brand in every aspect of your live aligning your behaviour & the things that surround you with your personal brand positioning in order for you to be seen as an authentic, credible person Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  229. 229. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  230. 230. o Use social media to reach out to potential employerso Be present & active at social networking sites like facebook, twitter, LinkedIn, etc.o Use your short punchy & memorable brand statement, your calling card, your stake in the spaceo Make sure to be consistent across platformso Remember Social Media means hard working
  231. 231. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  232. 232. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  233. 233. Epilogue……Our lives are an amazing journey of self-discoverytoward wholeness, a balanced happy & successful lifeWe try to do the work we love & develop ourselvescontinuously to keep on working until retirementPersonal Branding is likely a piece in the puzzle of thatever challenging effort …………… Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  234. 234. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  235. 235. Questions ?Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  236. 236. OK or not?Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  237. 237. help you to succeed+ 31 653 641 905 (in Dutch only)twitter.com/AlexanderCrepinnl.linkedin.com/in/alexandercrepinInspiration, innovation & results
  238. 238. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  239. 239. End!
  240. 240. Thank youThank YouCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management

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