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Personal branding workshop: All you need to know about Personal Branding by Alexander Crepin
 

Personal branding workshop: All you need to know about Personal Branding by Alexander Crepin

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In this one day workshop you'll learn why Personal Branding is important for career development & what Personal Branding is about. Personal Branding means hard working, in this workshop you'll make a ...

In this one day workshop you'll learn why Personal Branding is important for career development & what Personal Branding is about. Personal Branding means hard working, in this workshop you'll make a first step in your brandin

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    Personal branding workshop: All you need to know about Personal Branding by Alexander Crepin Personal branding workshop: All you need to know about Personal Branding by Alexander Crepin Presentation Transcript

    • ALL YOU NEED TO KNOW ONE-DAY WORKSHOP by Alexander Crépin for inspiration, innovation & results in HR, Talent & Career Management
    • Today you’ll learn what is aboutCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Part 1 Context of careers in a transforming era WHYPart 2 Brand & Branding exploration of WHATPart 3 Starting with Personal Branding, Internal BrandPart 4 Starting with Personal Branding, External BrandPart 5 Positioning your Personal Brand HOWPart 6 Personal Branding & social mediaPart 7 Maintaining & developing your Personal Brand Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Inspiration, innovation & resultsCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Why personal branding requires your attention Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • The 21st century:a fundamentally changing context Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • CHALLENGE: letting go of traditional (career) perspectivesCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • lineair, destination based development modelBirth School Profession Professional edu Working & Training Pension Assessment & choice Life time employment Job 1 Job 2 Job 3 Job 4 Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Working for 1 or 2 employers until retirementthat was the 20th century Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • are over, are passé that was the 20th centuryCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • are over, are passé that was the 20th centuryCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • S T A Prosumers K Eholders Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • 2.0 workingConnected Collaborating Anywhere Anytime
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • increasing labor market dynamics: jobs come & go Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Training Sabbatical Pension Education TrainingBirth Work Education Work Work Training School Work Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • • Careers support self-realization quest• Career paths meandering & less linear• Careers less organizational, more employers involved• Future less certain, less job security, more agility & resilience• Future = employability & relationship based Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Career paths depend on & Managing your own career Today one has to design its own career path. It may be made up of a number of different experiences that eventually bring you to a unique position or it could resemble a more traditional route. Either way, it will be your responsibility to make it happen. This means you need to carefully consider your options each time you take a step, whilst keeping your what constitutes “success” for me, eye on new developments.what factors do I look at & consider when determining what I want to be doing & what I need to earn my living Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • : another asset in your career portfolio empowers your position on the labor marketCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • At least 8 job searching & applicant experiences!!! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Replace life time employmentCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Referrals are very successful to get vacancies filled in a networked society being top of mind increases job referral opportunities Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • You are in charge of your own destiny!Personal responsibility is an attitude, a philosophy, a way of being Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Marilyn Ferguson, The Aquarian ConspiracyCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Occasionally something different happens, acollective awakening to new possibilities thatchanges everything over timeThe Renaissance was such a shift, as was theIndustrial RevolutionSo, too, is what is starting to happen inorganizations around the world today! Peter Senge, The Necessary Revolution Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Why Personal Branding requires your attentionEnough food for thought?
    • Part 1 some questions:- Which career paradigms apply to your career- Which presented developments do you recognize- What does working until age of 67 mean to you- What will your profession look like in 10 years- How do you consider your employability in view of this- How do you see your chances now on the labor market- How pro-active are you on the labor market- What is the quality & quantity of your career network Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • At the end of the 20th century, the idea ofBranding became an essential tool forIn the job market it became an option todifferentiate & get a more competitive position Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • what they say about you when you leave the room!how people remember, recall & recommend you Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • .Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • =Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • =Next you’ll learn what this isabout Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Part 2 some questions:- Give your description of a personal brand- Do you know some building blocks of a personal brand- Do you agree that a person can be a brand, why- What is the added value of a having / being a brand- What is the essence of personal branding- What is the purpose of personal branding Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Your internal brandCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • =Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • What do I have to offer What makes me special What makes me interesting to hireCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Introspection Brand self-assessmentInternal brand identification
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • It helps you look at what you have done, analyze your results, measure your successes & adjust your conduct in the futureCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Do Think Will BeCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • What did/do you do? - Wonder what happened? - Watch things happen? - Make things happen? - All of the above? Be honest with yourself & know that the truth can hurt More reflection questions • What are 3 or 4 defining moments for you as your career progressed? • In what ways has your life been admirable? • How have adversity & challenges made you stronger & more valuable? • What really energizes you? • Have you been a hero or mentor to others at work? • What are you most passionate about? What do you care deeply about?Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Identify 10 - 15 people whose opinions you respect & ask them:“What is the single greatest value that I provide?” Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • • …… Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • a. YOUR unique value offer2. Communicating Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Part 3 some questions:- What is the essence of powerful personal branding- Which steps are part of the branding process- How would your internal brand journey look alike- Which personal branding differentiators do you know- Which professional differentiators do you know- Give some first ideas about your differentiators- What is your Internal Brand- Which unique value would you like to offer- Do you think others will agree that you do offer this Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Your external brand . . . . .Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • A target audience, a target market or niche, is a segmented group of peoplethat would be willing to hire you, to do business with you Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Pick a dozen or so listings in target industriesFind which required skills pop up the mostFor each skill, come up with a relatively recent storythat shows how you have displayed that skill successfully Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Brand ng MarketStart networking, joining conversations
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Main reasons to address to aBy focusing, targeting your efforts, you are able to go deeperin your efforts and your marketing budget will go a long wayWhen you clearly state who your target market is, other people are able to identifyopportunities to work with you or refer prospects to you Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • – favourite employers, clients (enjoy working with; repeat business; refer to you) – okay employers, clients (have not referred but might if asked; one time clients) – prospects & new employers, clients – don’t appreciate you or your services, are a waste of your timeCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • looking outsideHow are you doing in the marketplace? Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • “What is the single greatest value do you provide?” Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Google yourself
    • —Errol FlynnCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Part 4 some questions:- Who could be part of your target audience- What do you need to know about your target audience- What do you know about your target audience- How do you find out what your audience is looking for- What is likely to be your external brand at this moment- How could you quickly get feedback on your reputation- Why should you have an audience focus- Which type of relations do you know- What to do when external & internal brand differ Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Enough food for thought?Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Time for a breakCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • =Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • =Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • =Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • being honestmeans trust Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • People hire peoplethey trust Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Everything impacts everything, broad holistic expertise is welcomeIf you position yourself broadly, would you have more options?How good are you at any one thing if you are good at many?Being a generalist when it comes to personal branding is notrecommended. Your focus should be on adding value! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Could & should you focus on a personalbrand to reflect who you want to be(come) Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • (ambition & future) (experience & past) ! LongfellowCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Don’t sell the drink, sell the refreshment
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Web 2.02nd generation internet is a 2-way street!
    • Listen to the Voice of Customers (VOC) Their perceptions of you or your services & their relevant attributesCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Part 5 some questions:- What is positioning your brand about- What is the idea about brand differentiation- Why is authentic positioning important- What is the risk of not being authentic- Is it possible non authentic people- Which positioning dilemma’s do you know- What is the essence of personal branding communication- What does Web 2.0 mean for communication Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • integrate your value proposition in everything you do Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • People believe what they seeBring your brand to life, make it more powerful& distinct with your personal appearance, yourwardrobe & presentation style, tone of voice etc.Use vivid imagery, a logo, letterhead, website look& feel etc. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Ensure all your branding communication is authentic &truly represents youUse consequently adjectives or “descriptors” that supportyour positioning, 3 or 4 adjectives that best describe you Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Some• Your type and standard of dress• Your educational background• Your employment background• Your specialist technical skills• Your personality and work behaviors• Your “elevator pitch”• Your resume• Your manner of speech and business/social interaction• Your telephone and voicemail greetings• Your email style and signature• Your online brand – Facebook, LinkedIn, Twitter etc• Your community involvement• Your blogs & tweets• Your hobbies and leisure interests Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • “verbal business card“ a statement of positioning & targetinga thirty-second personal commercial, pitching yourself for a job or stretch assignmenta quick, summary of who you are & your unique promise of value for your marketYour personal branding statement is all about making the right first impression Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • What to say & How to do it Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Differentiating yourselfCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • (outside inside)1. Put yourself in the shoes of your target industry such as hiring managers, recruiters etc. Understand them!2. Pinpoint what they are looking for in a candidate3. Now take a step back & look at yourself o What is that little bit of extra umph that makes you unique o Choose qualities about yourself that you want to be known for o Prioritize your brand elements o What is it that makes you relevant to your target market Industry experience, specific expertise, price, job title …..4. What proof can you provide that you are indeed what you say you are? Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Is it easy to recall, is it punchy & memorable (not vague or too broad)- Does it meet requirements Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Ask feedback of people who dont really know what your doingWatch their facial expressions & listen for their responseWhen youve piqued their interest & wanted to know more &started a conversation, youll know youre on the right track! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Your personal brand statement should be short enough to fit on your business card I help you to succeed in HR, talent & career management Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • "I use my 25 years experience in career management, passion for human potential & avidpursuit of innovation to inspire and motivate executives and professionals in Europe to getthe most out of their talent and achieve their highest possible level of career success."Unique promise of value: Combination of experience, passion for human potential andinnovationTarget audience: Executives and professionals in EuropeWhat he does: Helps them achieve the highest level of career successHow he does it: by inspiring and motivating Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • “ ….. I’m a change management expert in the media sector in the Netherlands. I take onchallenges no one in their right mind would touch and transform losers into profitableorganizations. I focus on core qualities of people and market potential.People always say, ‘If it’s broke, give it to Irene”…… "Unique promise of value: I take on challenges no one in their right mind would touchTarget audience: Media sector in the NetherlandsWhat she does: Transform losers into profitable organizationsHow he does it: focus on core qualities of people and market potential Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • I am Alex, I use the power of social media to help great companies in the Netherlands to recruitglobally & engage target talented people.I also use it to help talented people get noticed and move ahead in their career”Im Anna, a seasoned administrative assistant whose specialty is client-phone relationshipbuilding, creating a solid bond with our clients that strengthens the sales link with my companyI am Harry and I use my 25 years of experience in - and passion for - marketing to help seniormarketing executives in large organizations succeed by making marketing valued insideI am Phil, a driven, inquisitive & direct marketer skilled in quantitative analysis with the ability toidentify the intersection of market needs, product and service attributes, and perceived valueI am Carl and I love helping people to develop a unique Personal Brand. A brand that representswho they are on the inside and expresses itself authentically on the outsideI am Philip, I am a specialist in controlling risks, reducing costs and improving qualityI am Lia and for 15 years I energize, focus and align manufacturing organizations, resulting insustainable acceleration of processes, reduction in waste and growth of profits Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Why Me inc.Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • About yourself, your competitors, your target audienceExpressing the same brand message across all communications channelsA memorable brand is always visible & it is always what is being said it isEnsure Sensibility & Simplicity, ensure being easy to understand for your market Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Informers share news, educate people, have an opinionThey are much more interesting to follow!spending all day talking about yourself Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Enable “Buzz” about youMake it easy to pass along your content or yourprofessional informationAdd Twitter & Facebook buttons to your website or blog“People tend to pass on what moves them emotionally” Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • - Storytelling- Publishing, (guest) blogging, vodcasting- Write reviews of relevant books- Launch your website & online career portfolio- Joining conversations, comment regularly- Presenting / training- Press releases Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Hero, a quest, a journey, an obstacle, a resolution that empowers your brand Stories have been for centuries, a powerful memorable way to convey messages Good stories are easy to retell to other people! Tell me stories that make my conversations more interesting Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Everybody has a story, a purpose, unique traits & abilities Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Connect your story to your target audience “biggest” challengesDemonstrate you are experienced with what your Target AudienceYou know exactly how to solve their problemAs you are telling this story, you want your audience nodding their head Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Monitor Feedback & Activityo Listen & see what resonates with your audienceo Ask feedback from trusted fans & brand ambassadorso Monitor use Google Alerts & regular online searcheso Don’t be afraid to change your approach! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Part 5 some questions:- What are the 4 parts of the communication process- Walk the personal branding talk, what would you do- Why is Brand Packaging & Identity important- Why is Brand Packaging & Attributes important- What is Personal Brand Statement- What is an Elevator speech- Which questions to test a Personal Brand Statement- What is your present Personal Brand Statement- Why promote your Personal Brand- What are the 5 C’s of Brand Promotion- Why are stories useful for Personal Brand promotion Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Create a social eco system, a social media channel base to inform & engage your market Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • allowing everybody to Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Social media give a voice
    • René Descartes i Blog Twitter Link edin Youtube Facebook Flickr so am Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Building value by lasting relationships Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Social media allow to onlinethat highlights your personality traits, successes& professional historySocial media make your brand “alive & kicking” Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • The relationships you have with other people also define your personal brandKey to a successful brand: mutually beneficial relationships Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • At Facebook, we build tools to help people connect with the people they want & share what they wantWe are extending people’s capacity to build & maintain valuable relationships Mark Zuckerberg, CEO FacebookCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • linking pins:issues & information that have (y)our interest Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • (better)Better “follow” people in your net, start interactingListen: Keep up with people’s news & commentSend: Occasionally send a hello or forward an article of interestSmall gestures demonstrate that your brand includes generosity &a true interest in the careers & lives of the people you know Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Be Subtle- Start by following them first via Twitter and/or connect via Linkedin. Join their groups / communitiesReTweet /Reply- Show your interest in Blog / Twitter content by retweeting or commenting- Add value to conversations with a well thought-out or humorous commentShare Your Best Content- Use your original content as an outreach tool. Try to reference content of an influencer in one of your blog postsShare Other Useful Content- Forward influencers any tips, information, or links to articles you think they would want to know about. Strengthen the Bond- Once you’ve convinced an influencer to follow your account, you can send them a brief direct message (DM) Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • People who you know best, feel connected to you &willing to express their positive thoughts on you Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • They are the “popular people”• one or more social media channels• strong relevant following and/or readership• get resonance, create audience engagement• wield broad influence within your target community or industry Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Influencers are not hard to findYou will be directed to:o Occupations in your industryo Common glossary termso Businesses and associations in your industryo Twitter users that write about your industry i.e. media journals and publicationso Your competitorso Your target audience Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • they will bring you down & taint your brand Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Wat doen al die mensen op het internet?Social media connecting people, building relationshipsSharing information, showing professional expertise & valueGiving, helping, asking & allowing personal touch
    • Contribute to your communities by answering questions & starting discussionsWrite valuable content on (your) blog to help others & position as an expert Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • The power of search engines & social mediamakes it so much easier to track your brand Your market may be checking it all Alexander Crépin Crépin Consult personal branding
    • LinkedIn, Facebook, Blogs, Twitter etc. will onvarious social networking sitesYour Personal Branding challenge: Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • LinkedIn, Facebook, Blogs, Twitter etc.Genuine professional relationshipstake to sustain Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Facebook: Share new content relevant to your business at least once per day, if youhave more followers (over 100) up that to 2 to 3 postsTwitter: Tweet about 10 times per day, include a mix of @mentions, retweets and linksto articles you find relevant and interesting to your industryLinkedIn: Update your profile once a month (your summary, work experience orapplications), share news content at least 3 times per week on your profilePinterest: If you are using this for branding you should be pinning at least 5 pins perday and use @mentions and Re-pins to help build engagementBlogs: If you own your own blog, ideally 2 to 3 posts / week is good, one post per weekis also acceptable assuming you maintain other social networks Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • A richly-populated LinkedIn profile full of recommendations helps employers feelmore at ease & reduces the perceived risk of hiring
    • to manage multiple social profiles such as Twitter,Facebook, LinkedIn and Google+ effectively Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • =Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Part 6 some questions:- Why are social media interesting for personal branding- What should you consider when choosing social media- What is social about when discussing social media- Who you know is important, how do social media help- What to have in mind when connecting in social media- What do social media transparency mean for branding- How do search engines influence personal branding- Which social media do you know and use for branding- How could you use Linkedin for personal branding Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • success In which career phase are you • Still growing • Still steady going • Declining & time to catch up A = Start B = Growth C = Maturity D = Down hill E = Change or …. time Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • - Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • You have to take care of it, maintain itThink Madonna – she is as much a marketing `upgrading` every 3-5 years as she is an entertainer Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • “Completing” your portfolio, your value propositionLook for options to improve your value proposition Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • as you & your business change & growCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Building self-confidence to shine internally & externallyImproving your appearance, behaviour & communication Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Part 7 some questions:- What is important when developing your brand- Do you had or facing a KODAK moment in your career- In which phase is your career now- Do you consider a personal branding refreshment- What would you do to refresh your personal brand- What have you done to refresh your personal brand Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Part 1 Context of careers in a transforming era WHYPart 2 Brand & Branding exploration of WHATPart 3 Starting with Personal Branding, Internal BrandPart 4 Starting with Personal Branding, External BrandPart 5 Positioning your Personal Brand HOWPart 6 Personal Branding 2.0 & social mediaPart 7 Maintaining & developing your Personal Brand Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Clinging to the past will lose relevance sooner than you hope forCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Miguel de Unamino (1864-1936) Spanish essayistCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • - Career self management & responsibility mindset- Realistic vision & ambition on future career (development)- Lifelong learning mindset for life time employability- Experience healthy work - life balance- Agility & resilience to adapt to the external market dynamics- Pro-active work acquisition attitude- Build life time work / career alliances- Position & brand your self in line with the above on the labour market Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • All associations about you in people’s mindsabout who you are, your unique valuecombination of personal attributes, values, drivers, strengths & passionswhat differentiates you from your peers,your competitors for work! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • to be noticed & stand outEffective personal branding elevates you from being just a commodity amongst many identical commodities, to become something with a unique character and promise to deal with Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • o Identify your unique qualities & characteristics, your values, strengths, uniqueness and genius - Have an internal journey of discovery: Who you are; Who you want to be; How you see yourself; What you want people to see - Get your Internal Brand clear - Understand the value you have to offer Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • o Identify unique qualities & characteristics within youo Identify & understand your target audience needs & how they perceive you - Do your homework, open your ears & eyes - Find & get to know your market - Find out what your External Brand looks like How they receive your brand message; What they believe , what resonates, or “sticks” from your messages Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • o Identify unique qualities & characteristics within youo Identify & understand your target audienceo Position yourself in a differentiating manner in your target market - Match your internal & external brand - Be authentic, build on trust - Make a brand statement & an elevator pitch Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • o Identify unique qualities & characteristics within youo Identify & understand your target audience needso Position yourself differentiating in your target marketo Communicate across multiple channels (online & offline) - Clarity, Consistency, Congruency, Constancy & Common Sense - Build & tell compelling personal stories - Resonate with your target audience, to stand out & to separate yourself from your competitors Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • o Identify unique qualities & characteristics within youo Identify & understand your target audience needso Position yourself differentiating in your target marketo Communicate a crystal clear, consistent message across multiple channels (online & offline) Build & tell compelling stories to resonate with your target audience, to stand out & to separate yourself from your competitors Use social media, ensure visibility in your target market - Be in informer, give to receive, share to grow - Engage your audience & brand ambassadors - Find influencers join their groups & participate in their conversations. Follow them & see what they’re discussing Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • o Identify unique qualities & characteristics within youo Identify & understand your target audience needso Position yourself differentiating in your target marketo Communicate a crystal clear, consistent message across multiple channels (online & offline) Build & tell compelling stories to resonate with your target audience, to stand out & to separate yourself from your competitorso Build (online) relationships Deploy your brand in every aspect of your live aligning your behaviour & the things that surround you with your personal brand positioning in order for you to be seen as an authentic, credible person Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • o Use social media to reach out to potential employerso Be present & active at social networking sites like facebook, twitter, LinkedIn, etc.o Use your short punchy & memorable brand statement, your calling card, your stake in the spaceo Make sure to be consistent across platformso Remember Social Media means hard working
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Epilogue……Our lives are an amazing journey of self-discoverytoward wholeness, a balanced happy & successful lifeWe try to do the work we love & develop ourselvescontinuously to keep on working until retirementPersonal Branding is likely a piece in the puzzle of thatever challenging effort …………… Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Questions ?Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • OK or not?Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • help you to succeed+ 31 653 641 905 (in Dutch only)twitter.com/AlexanderCrepinnl.linkedin.com/in/alexandercrepinInspiration, innovation & results
    • Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • End!
    • Thank youThank YouCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management