Over the past year Augmented Reality (AR) has been touted as the next big thing. This presentation is from UX Australia 2010 and looked at what real world challenges we need to consider and resolve in this space as well as how we introduce and enable this information to be inclusive and relevant across many contexts. As devices and networks evolve we become more connected to time, objects and people. As interactions start becoming separated from traditional interfaces, what is the impact for us as the people who design these experiences? How do we deal with connections that are no longer necessarily presented in or triggered from environments that users can see and touch. How do we incorporate this into our design thinking and approach when those experiences may have very real impacts on the notion of self.