Presenation for #NMDL Final Project

1. Improving The Online Presence Of
Suggestions By Alex Tallman
@alextallman #NMDL

2. The Business
• College Town Bar- Michigan State University
– Sports Bar
– Live Bands
– Dancing
• Far from the Grand River area
• Current Online Presence
– Website
– Facebook
– Twitter
@alextallman #NMDL

3. GOAL = Bring In More Customers
How? $14,000 For…
•Social Media Improvements
•Website Update
•Online Advertising
@alextallman #NMDL

4. Social Media Improvements ($7,000)
• Hire A Student Intern ($6,000)
– Low Cost, High Skill
– Insight Into The Mind Of The Target Market
• Contests With Prizes ($1,000)
– Incentivizes Fans And Followers
– Gets People Involved
Objectives:
• Generate And Monitor Conversation
• Build Relationships
• Promote Events
@alextallman #NMDL

5. Website Update ($3,000)
• Organize Information
– Cluttered Pages
• Make It Easier To Connect To Social Media
– ‘Like’ & ‘Follow’ Buttons Consistent
• Improve Value Of Content
– Links To Upcoming Bands
Objectives:
• Improve The User Experience Of The Website
• Allow For More Social Media Interactivity
@alextallman #NMDL

6. Online Advertising ($4,000)
• Facebook Advertising
– Target (21-35 Year Olds In EL Area)
– $0.60 Per Click
• EastLansingBars.com
– Target (People Looking For Specials & Events)
– Varying Levels Of Partnership
– First Page Search Result For 50+ EL Searches
Objectives:
• Spread Awareness
• Bring In New Customers
@alextallman #NMDL

7. Metrics For Success
"Not everything that can be counted
counts, and not everything that
counts can be counted."
- Albert Einstein
@alextallman #NMDL

8. Metrics For Success
• Klout Score
– True Reach, Amplification, Network Impact
• Facebook ‘Likes’ & Twitter ‘Follows’
– Shares, Likes, Re-Tweets, Comments, Replies
• New Customers
– Online Coupons, Busier Nights & Events
• Google Analytics
– Website Traffic
@alextallman #NMDL

9. Other Recommendations
• Get Rid Of Old Outdated Website
– Cannibalizing Search Results
– Confusing Information
• Partner With Chandler’s Apartments
– Bulk Of Clientele
– May Bring Friends That Don’t Live Nearby
@alextallman #NMDL

10. Thank You
@alextallman #NMDL