Lou and Harry's Presentation

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Presenation for #NMDL Final Project

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Lou and Harry's Presentation

  1. 1. Improving The Online Presence Of Suggestions By Alex Tallman@alextallman #NMDL
  2. 2. The Business • College Town Bar- Michigan State University – Sports Bar – Live Bands – Dancing • Far from the Grand River area • Current Online Presence – Website – Facebook – Twitter@alextallman #NMDL
  3. 3. GOAL = Bring In More Customers How? $14,000 For… •Social Media Improvements •Website Update •Online Advertising@alextallman #NMDL
  4. 4. Social Media Improvements ($7,000) • Hire A Student Intern ($6,000) – Low Cost, High Skill – Insight Into The Mind Of The Target Market • Contests With Prizes ($1,000) – Incentivizes Fans And Followers – Gets People Involved Objectives: • Generate And Monitor Conversation • Build Relationships • Promote Events@alextallman #NMDL
  5. 5. Website Update ($3,000) • Organize Information – Cluttered Pages • Make It Easier To Connect To Social Media – ‘Like’ & ‘Follow’ Buttons Consistent • Improve Value Of Content – Links To Upcoming Bands Objectives: • Improve The User Experience Of The Website • Allow For More Social Media Interactivity@alextallman #NMDL
  6. 6. Online Advertising ($4,000) • Facebook Advertising – Target (21-35 Year Olds In EL Area) – $0.60 Per Click • EastLansingBars.com – Target (People Looking For Specials & Events) – Varying Levels Of Partnership – First Page Search Result For 50+ EL Searches Objectives: • Spread Awareness • Bring In New Customers@alextallman #NMDL
  7. 7. Metrics For Success "Not everything that can be counted counts, and not everything that counts can be counted." - Albert Einstein@alextallman #NMDL
  8. 8. Metrics For Success • Klout Score – True Reach, Amplification, Network Impact • Facebook ‘Likes’ & Twitter ‘Follows’ – Shares, Likes, Re-Tweets, Comments, Replies • New Customers – Online Coupons, Busier Nights & Events • Google Analytics – Website Traffic@alextallman #NMDL
  9. 9. Other Recommendations • Get Rid Of Old Outdated Website – Cannibalizing Search Results – Confusing Information • Partner With Chandler’s Apartments – Bulk Of Clientele – May Bring Friends That Don’t Live Nearby@alextallman #NMDL
  10. 10. Thank You@alextallman #NMDL

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