This document outlines steps to analyze persuasive devices used in a speech. It defines common persuasive devices like rhetorical questions, repetition, rule of three, imperative language, and emotive language. It then provides examples of each device and asks the reader to identify examples of each in a speech by Old Major. The goal is to understand how persuasive devices work and then apply that understanding by identifying examples in a specific text.

1. LO: To be able to explore the use and
impact of persuasive devices
Step 1: To understand a range of persuasive devices
Step 2: To apply this knowledge by identifying and analysing persuasive
devices in Old Major’s speech
Step 3: To create an advertising poster for Animal Farm using persuasive
devices

2. Step 1: To understand a range of persuasive devices
Definitions:
Rhetorical question: A question that does not require the reader to
answer
Repetition: Repeated words, phrases, sentence patterns or ideas
Rule of Three: Three words, ideas or sentences linked together to
emphasise a point
Imperative: A word that gives the audience an instruction or order e.g.
‘take that…’
Emotive Language: The use of language that carries strong emotions,
designed to play on the readers’ feelings

3. Step 1: To understand a range of persuasive devices
Persuasive device Example
Rhetorical question Fantastic, fun and fabulous.
Repetition Buy now.
Rule of Three Do you need a holiday?
Imperative Please help these poor, helpless
animals.
Emotive Language Fun, fun, fun!
Task: Use arrows to match the persuasive device to the correct example.

4. Step 2: To apply this knowledge by identifying and analysing persuasive devices in
Old Major’s speech
Persuasive device Colour
Rhetorical question
Repetition
Rule of Three
Imperative
Emotive Language
Task: Highlight at least one example of each persuasive device in Old
Major’s speech. Use the correct colours when highlighting!