2. Tuesday, January 8th
Introduction to PATA meeting

4. Pacific Asia Travel Association
 US registered association
 1952/53 Hawaii to promote the sustainable growth,
value & quality of tourism to, from & within “Pacific
Area” region
 Global community of Tourism professionals incl. 755
corporate members (Govt + Pvte sector); 7,500+
individual members worldwide
 HQ Bangkok 28 staff; 5 regions; 38 Chapters

5. Benefits of joining PATA Laos
Local: discount in each property
Networking locally
Build your network in the region (contacts with other
chapters, head office)
Promote your business during events, PATA website
PATA label (achievement)
Exposure for your business (website, newsletter)

6. Group Brainstorm at the end
What objectives could a PATA Chapter in our
destination have?

7. PATA Laos Chapter Keys to
success
 Board of at least 6 Lao out of 10 active members
 50% of Lao members
 Large number of members (target 100)
 From all parts of the industry (Public sector,
Airlines, Hotels, Restaurants, Transport, Agencies,
etc.)
 From all over Laos (Vientiane, Luang Prabang,
Pakse)

8. PATA Laos Chapter planning
 Setup PATA Vientiane Chapter in January 2013
 Identify 10 key board members (power will be given
to the board to make decisions)
 Vote the membership fee (board)
 Collect membership fees (feb)
 Introduction Meeting on the 18th of Jan
 Launch party: 19th of Jan
 Incorporate the association (6 months = July 2013)

9. PATA Laos Chapter platform

10. PATA Laos Chapter Vision
 Industry gatherings in Vientiane and Luang Prabang
every month -> networking, teamwork (HR, legal,
sales)
 Establish a sustainable tourism development
committee for Laos and develop strategic plan.
 Setup Education committee to develop & establish
student related opportunity and activities.
 Set up Green committee -> promote greener practices
in the industry (oil into fuel, wastage into compost,
plastic bottles, share best practices and tips)

11. PATA Laos Chapter Vision
 Work with Tourism sector to approach airlines
exploring international flight access in to Laos.
 Rebrand Laos as a vibrant, unique must see country
and gateway to the Mekong.
 Review unique selling points for Laos to ensure they
are current, user friendly & marketable.
 Establish working relationship with government via
HQ & locally to drive long term joint planning.
 Issue monthly press releases on what is happening in
Laos (festivals, events)

12. PATA Laos Chapter Vision
 Knowledge sharing among the network: organize and
conduct tourism
events/workshops/seminars/meetings to promote the
dialogue/network/ knowledge sharing among
members and
 Promote responsible tourism and sustainable
competition in tourism businesses industry.
 Become ONE VOICE - increase membership among
tourism related businesses in the whole industry to
become one voice

13. Education Focus
 Develop student interest in PATA early, networking
with PATA students worldwide.
 Facilitate student engagement with industry in Laos.
 Provide live projects for students to get involved in,
within the tourism industry.
 Increase the level of interest for future prospective
employers.
 Competition “Face of the future” (less than 25,
entrepreneur, movie showing the challenges they will
face in the future). Jury: PATA Executive board and a
visibility for their business (TBC)

14. Competition “Face of the future”
 Entrepreneur, movie showing the challenges they will
face in the future.
 Jury: PATA Executive board
 Win promotion of their business in Asia (TBC)

15. Group Brainstorm
What objectives could a PATA Chapter in our
destination have?