First lecture, by Alex Lawrence, on 1/5/12 - social media.

1. Social Media:
Time To Get In The Conversation
Alex Lawrence: Vice Provost – Weber State University
Twitter: @_AlexLawrence (underscore before my name)
LinkedIn: /AlexOnLinkedIn
Facebook: /AlexLawrence
Blog: StartupFlavor.com
Google+: Gplus.am/Alex

2. Street Cred – Social Media
 47,000+ Twitter Followers (Top 5 in Utah)
 4,700+ Facebook Friends (public account)
 50,000+ Blog Readers/Subscribers (active in 2011)
 2,600+ LinkedIn Connections
 1,000+ FourSquare Friends
 1,000+ mobile apps downloaded
 Average 1,300+ clicks per link and 100K+ views per post

3. Which Networks and Profiles?
LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare

4. 50M Users Put In Perspective
Radio
Internet
iPod Years
Facebook
0 5 10 15

5. Twitter Stats
 200M registered users
 Adding 500,000 per day
 200 million unique visitors per month
 150 million tweets per day
 1 billion tweets per week
 Largest VC raise in history = $800M

6. Facebook Stats
 750+ million active users
 50% log on once per day
 130 friends
 250 million active mobile users per month
 30 billion pieces of content (links, news, blog
posts, photos)
 70% of Facebook users are outside of the United States

7. Instagram Stats
 7 million users & 150 million photos uploaded in 9 months
 80% applied filters
 Took Flickr 2 years to get to 100 million photos
 Only on iOS!
 4 employees

8. Mobile Market Stats
 Average teen sends 1500 texts per month
 76% of all phone subscribers use texting
 2.3 trillion texts sent in 2010
 With only 19% smartphone market penetration
 Over 500,000 iPhone apps, 37% are free
 Within 5 years, mobile internet access > desktop access

9. 17% of Time Spent Online = Social
 Twitter and Facebook Users Under Age 35:
 27% check status and post updates 10+ times per day
 40% post updates while driving
 30% use while on dates
 64% post updates at work

10. Advertising $ Follow Eyeballs
1995 2010
Global Internet Ad $55MM $90B
Revenue
Ad Revenue Per User $9 $86
Global Internet Users 6MM 2.2B

11. Investors, Partners and Mentors
 AngelList (8,000 introductions, 400 investments)
 Due diligence on you via social – billboard worthy?
 Can you connect with customers?
 Talk to people you wouldn’t normally have access to
 Mark Suster (iActionable intro)
 Hank Haney (golf tips from Tiger Woods coach)
 Robert Scoble (introduction to potential partner)
 Chad OchoCinco (cell phone number)
 CBR Venture Capitalist ($20M raise)
 Scott Anderson (Zion’s Bank CEO)

12. How Do I Use Social For Business?
 Be yourself
 Don’t do or say something you wouldn’t mind sharing
with an investor, employer or partner
 Customers talk to each other online
 It’s not a commercial
 Real photos, custom backgrounds, detailed info
 Be yourself

13. Convinced? Ok, At Least Try…
 LinkedIn is a MUST
 100% profile complete
 Use current photo
 Make sure everything is accurate
 Get recommendations
 Actively seek out connections in areas related to interests
 Investors, employers and partners will check you out here
 Paid account shows you who looks at your profile
 Keep it up to date
 IT IS YOUR RESUME

14. Activity Equals Influence
 Either in or out
 Animals smell fear – customers smell insincerity
 Listen and Engage
 Time – no quick fix, no quick results
 Klout = free stuff
 SEO value  Rankings  Clicks  Customers
 Encourage employees to be social, don’t block it!

15. Suggestions and Tools
 Send out using a scheduling tool like Bufferapp.com
 **Connect other networks (Twitter to LinkedIn, etc.)
 Be sure to reply to people where they replied to you
 Use a mobile application to share “live” updates
 Setup keyword searches and join conversations

16. Suggestions and Tools
 Tweetdeck (demo)
 Klout (not perfect, but can be helpful)
 NutshellMail (daily email summary)
 Bufferapp.com
 Google+ (many leaving to focus solely on this network)
 Twentyfeet.com (analytics)
 Crowdbooster

17. Where and What?
 Let’s discuss which ones for you – Q&A
 About what?
 How often?
 Links to curated content
 Photos
 One entry point connected to multiple exit points
 Consistency
 Authenticity

18. Where and What?
 Which networks don’t you like, get or understand?
 FourSquare
 Facebook
 Twitter
 Youtube
 Instagram
 Tumblr
 Google+
 Klout
 Others?

19. Takeaways
 Social media is not a toy for kids
 It is not a fad
 If you aren’t actively engaged now, you are behind
 Employers, partners, investors and customers are there
 The great equalizer
 You will need to use it for most businesses

20. Remember This…
“Realize that the social media
success equation isn’t big moves
on the chess board, it’s little
moves, made every day that
eventually add up to a major
shift.” -Jay Baer

21. Homework
 Setup a Twitter, Facebook or Google+ account (you choose, but
has to be new or less frequent)
 Customize your profile in every aspect
(name, photo, bio, links, background, etc.)
 Start following, friending, circling people who are interesting but
that you do not know. Also be sure to friend/follow/etc. me where
you approve.
 Engage in 5 “conversations” about a professional topic of your
choice with an influencer (Klout score over 65) – excluding Alex.
Conversation = multiple replies.
 Copy/paste links to these conversations, email them with 2
paragraphs describing your +/- value of the interaction