If you are planning to monetize online, there are different options, after you have created and position and online presence. Check this presentation to evaluate different scenarios.
4. Basic Measurements CPM – Cost per thousand, cost per thousand impressions, or times the ad is viewed (not used anymore, $50c, 1000) CPC- Cost per click, how much it costs to click the ad (google, yahoo) CTR – click through rate % (impressions/clicks) (effective measurement, used by marketers) CPA – Cost per action/cost per acquisition CONVERSION RATE ENGAGEMENT - ROE