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Mobile restaurant Need a Mobile Social Marketing Strategy
- 1. Do you know your restaurant’s online marketing strategy?
- 2. Multimedia • Nothing will get people more excited than a cool picture or an awesome video • Excited people are the biggest spenders!
- 3. Mobile Sites
- 4. Mobile Sites • Mobile is getting hotter by the day! • When people get hungry they search for you with their smartphones • Mobile websites convert potential customers into paying customers much more effectively Mobile Graphics courtesy SqueezeMobi http://www.warriorplus.com/w/v/b68mpg/restaurant
- 5. Crank Up Your Revenues • The mobile web is the fastest growing communication channel in history • Soon it will be the Mobile Web that will be the #1 source of information in the world! • You need to monetize this! Mobile Graphics courtesy SqueezeMobi http://www.warriorplus.com/w/v/b68mpg/restaurant
- 6. Crank Up Your Revenues • People on the go and tourists frequently use their smartphones to find a place where they can eat • Mobile will allow you to have all these hungry bellies marching to your restaurant! • Having a mobile presence is not an option any more! Mobile Graphics courtesy SqueezeMobi http://www.warriorplus.com/w/v/b68mpg/restaurant
- 7. Customer Engagement • Be connected to your customers anywhere and anytime! • Customers can: – take advantage of your specials and coupons – opt-in for coupons or event information in your restaurant – make a reservation – and much much more! Mobile Graphics courtesy SqueezeMobi http://www.warriorplus.com/w/v/b68mpg/restaurant
- 8. Enhanced Experience • Modern customers want • Forward-thinking an easy experience restaurants are adding – In the restaurant diet and calorie – On the web information to their – From their smartphone online menus
- 9. Customers as brand advocates • 67% of mobile web viewers are more likely to recommend your restaurant than desktop viewers • Younger customers prefer the mobile version of your site
- 10. The Art Of Not Missing Out On Business • Mobile marketing represents a great opportunity to all restaurants • Your customers are on the move. – They might be just around the corner but will they know about you? • Get those last minute customers by going mobile!
- 11. The Art Of Not Missing Out On Business • Remember customers want to interact with you just as much as you want to interact with them • Not having a mobile optimized site will drive people on the go away from you • Your competitors are going mobile • So stay competitive!
- 13. Mobile Landing Pages • Why use a mobile • You need to capture the landing page when you contact information of can have a full-blown these potential mobile version of your customers website? • Here is why… • When customers are visiting your site they leave no trace – you can’t tell anyone was ever there
- 14. Make A List Of Your Customers • A landing page is an • Give away freebies & effective and simple capture their info! way of gathering a • It will pay back! potential customer’s contact information • Create a landing page with a special offer in exchange for an email or a phone number
- 15. Spread The Word • Now you have a list of your regular and potential customers! • Don’t spam, offer value! • They will keep on coming back! • Your revenues will go through the roof!
- 16. Social Media
- 17. Social Media • Social Media is here to • Social Media doesn’t stay cost money, only time • It is a relatively • Resistance to Social inexpensive marketing Media is futile! tool • Particularly useful for smaller businesses that cannot afford big marketing campaigns
- 18. Compete • Your competitors are already making it big in the Social Media world • If your business does not have a social media presence you will miss out on revenues • Your competitors are engaging customers using Social Media. It’s time to compete!
- 19. Get Involved • Social Media is not just about creating a Facebook Fan page • Active management is essential • Listen to your customers’ feedback • Converse with your customers • Build rapport
- 20. Be User Friendly • Link your Social Media pages with your site • Don’t depend on customers to hunt down your Social Media themselves – more than half are sure to give up! • Place links front and center so no one will miss them! • Make it easy for them to refer you (or like you)
- 21. Rewards • Reward all those that • Offer discounts, free take time to write you drinks or special positive referrals treatment like preferred • Rewards will seating to all those who incentivize others to recommend your join in! restaurant • Create a snowball effect with positive referrals and dominate your competitors!
- 22. Improve • Analyze both good and • The customer’s point of bad feedback gathered view is important and from Social Media their feedback may be • Keep the good and fix invaluable! the bad
- 23. Branding • Social Media is great for creating your brand! • Make your brand known to the whole world! • Attract not only locals but also people from other cities and countries!
- 24. Options • There are many social media platforms…too many in fact… • It might be overwhelming at first for restaurants that are just starting out with Social Media • Here is what we recommend!
- 25. acebook
- 26. Facebook Fan Pages • Facebook is the most popular social media platform • Facebook Fan Pages are a great way to collect feedback from your customers
- 27. Facebook Is Big • There are currently over 900 million users on Facebook • Crowd builds even bigger crowd • Start attracting people now!
- 28. Spread The Word • Spread your brand! • Spread information about your special events and offers! • Facebook allows you to choose your target audience – Use that to effectively drive customers to your business
- 29. Reputation • Collect feedback from your customers and respond to their questions • Raise your responsiveness – improve your reputation! • Thousands of fans will provide you with the reputation and a promotional channel to boot!
- 30. Build Relationships • Facebook Fan Pages are • Facebook Fan Pages are an amazing opportunity an amazing opportunity to build relationships to build relationships with your customers with your customers • Make your fan page less about you and more about your customers • Don’t spam – let your promotions be of value to others
- 31. YouTube
- 32. YouTube • YouTube is the second largest search engine in the world • Having a YouTube Channel helps your SEO • Combine Facebook with YouTube to drive even more traffic
- 33. Turn It Into A Video • Turn your events and advertisements into a video! • Stream your cooks making food and show it to customers • Everybody likes videos – get your customers excited!
- 34. Google Owns YouTube • You might not be aware but Google bought YouTube • Creating a YouTube channel will instantaneously increase your SEO • Use video to score higher in Google’s search results!
- 35. Promotion & Branding • YouTube isn’t just for watching cute kittens • Every big company and most small businesses have a YouTube channel • You need to compete! • Do you want to lose to that Chinese restaurant across the street just because they have a YouTube channel and you don’t?
- 36. Your Own Broadcast • A good video gives a better impression than any photo • YouTube is like a personal TV station – broadcast your advertisements for free to the whole world!