2. INTRODUCTION
oThe Largest Media And Entertainment Company In The
World
oThe Walt Disney Company was founded on October 16, 1923
in Los Angeles, California by brothers Walter Elias Disney
(1901-1966) and Roy Disney as the Disney Brother's Cartoon
Studio.
oWalt disney was the voice of Mickey Mouse for two decades
oWalter Elias Disney was born in Chicago, Illinois on
December 5, 1901. After years of chain-smoking, Disney
passed away on December 15, 1966 from lung cance hris first
motion picture (a 1928 short titled "Steamboat Willie")
oWalt Disney Didn't Graduate From High School
3. oThe walt disney compnay have its headquarter in burbank,
california,U.S
oThe president and CEO of the company is robert lger since
2005 and chairman is John E. Pepper, Jr.
oWalt Disney first motion picture in 1928 short titled
"Steamboat
oInternational sales of Disney-branded products now outstrip
US sale
Walt Disney won a total of 32 Oscar Awards- more than anyone
else ever has!- during his 43 year career
4. HISTORY OF WALT DISNEY
COMPANY
oWalt arrived in California in the summer of 1923 with dreams and
determination, but little else.
oOn October 16, 1923, a New York distributor, M. J. Winkler,
contracted to release the Alice Comedies, and this date became the
formal beginning of The Walt Disney Company. Originally known as
the Disney Brothers Cartoon Studio
o The Company initially housed in a succession of storefront buildings
in Hollywood before becoming established on Hyperion Avenue
oWalt made his Alice Comedies for four years, In 1927, he decided to
move to an all-cartoon series, and for its star he created a character
named Oswald the Lucky Rabbit.
5. oWith his chief animator, Ub Iwerks, Walt designed a mouse whom Walt first
wanted to name Mortimer, but his wife Lilly preferred Mickey. And so a star was
born.
oNovember 18, 1928, Walt Disney soon produced another series -- the Silly
Symphonies.
oa Silly Symphony and the first full-color cartoon, won the Academy Award for
Best Cartoon for 1932, the first year that the Academy offered such a category.
For the rest of that decade, a Disney cartoon won the Oscar every year.
oOne night in 1934, Walt brought his animators together to tell them they were
going to make an animated feature film, and proceeded to act out the story of
Snow White and the Seven Dwarfs.
oWalt Disney was always anxious to try something new. And so, as his motion
pictures and television programs achieved steady success, he looked for other
entertainment mountains to climb. One area that intrigued him was amusement
parks.
6. o, the new park opened July 17, 1955, Disneyland has
served as the inspiration for every amusement park built
since its opening, attracting hundreds of millions of
visitors from around the world.
oIn the 1960s came more classic films, like 101
Dalmatians and Pollyanna, Also in 1964 came Mary
Poppins,
oWalt Disney died December 15, 1966
oRoy was determined to realize his brother's vision, and
honored him by naming it Walt Disney World. It opened
October 1, 1971 with a Disneyland-style theme park,
hotels, campgrounds, golf courses, shopping villages and
a monorail connecting them all.
7. Media
network
Parks and Consumer
resorts products
8. Walt Disney Motion Pictures Group
oWalt Disney Motion Pictures
Group, Inc. (formerly known as
Buena Vista Motion Pictures Group
is a corporation which develops scripts
and oversees theatrical production for
The Walt Disney Company's production
companies and imprints
oThe Group in its current form was
initiated in 1998 by then Studio
Chairman Joe Roth
oThe President of the Group is Mark
Zoradi who reports to Rich Ross,
Chairman of the Walt Disney Studios.
9. DIVISONS OF WALT DISNEY MOTION PICTURE GROUPS
1. WALT DISNEY PICTURES AND TELEVISON
o Touch stone pictures
o Walt disney pictures
o Disney nature
o Hollywood pictures
2.WALT DISNEY ANIMATION STUDIOS
oDisney toon studios
3.PIXAR ANIMATION STUDIOS
10. WALT DISNEY PARKS AND RESORTS
oThe Parks and Resorts division was founded in 1971
oThe chairman of Walt Disney Parks and Resorts is
Thomas O. Staggs
oIn 2009, the company's theme parks hosted
approximately 119.1 million guests, making Disney
Parks the world's most visited theme park company
oThe major divison of WDPR are as follow:
Disney Land Resorts
Walt Disney World Resorts
Disneyland Paris
Hong Kong Disney Land Resorts
Disney Cruise Line
Disney vacation club
11. Disney land resort
oDisney land was dedicated as a single park by
Walt Disney on July 17, 1955, and opened to the
public on July 18, 1955 in Anaheim, California
oIt consist of two hotels, one new and one rethemed;
and the Downtown Disney retail, dining and
entertainment district. The resort occupies 500 acres
Tokyo Disney Resort
oTokyo Disney Resort, located in Urayasu Chiba,
Japan, opened April 15, 1983.
oIts properties, listed below, are divided into parks,
shopping centers, and lodging Parks
12. Disney Cruise Line
Disney Cruise Line was formed in 1995. Its fleet is currently
composed of three ships: Disney Wonder,Disney Magic,Disney
Dream,Disney Fantasy
oDisney Cruise Line offers three, four and five-night cruises in the
Bahamas; seven-night Alaskan cruises; seven-night Mexican
Riviera cruises; and seven-night Caribbean cruises. The Bahamas
and Caribbean itineraries include a stop at Disney's private island
in the Bahamas
Disney Regional Entertainment
oDisney Regional Entertainment was the division of Walt
Disney Parks and Resorts which developed and operated unique
concepts
oProjects:
ESPN Zone, a chain of sports-themed restaurants.
Club Disney, a now-closed chain of children's entertainment
centers.
13. Walt disney consumer products
oDCP's origins trace back to 1929 when Walt Disney licensed the
image of Mickey Mouse for use on a children's writing tablet
oThe Disney Store which first opened in 1987, also falls under
DCP. Disney is the world's largest licensor with global retail sales
of $23 billion for 2006
oAndy Mooney The Chairman And Anne Gates Vice President
And Chief Financial Officer of DCP
oThe major divisons of DCP are as follows:
Disney Fashion and Home
Consumer Electronics
Health and Beauty (FHB)
Publishing and Retail Sales and Marketing
Toys
14. Disney-branded merchandise is inspired by characters from
Snow White and the Seven Dwarfs - to more recent films like
the Pirates of the Caribbean franchise and Enchanted.
oDCP has a sharp focus on the creation of products derived
from Disney's television entertainment, including popular tween
sensations High School Musical, Hannah Montana, Wizards of
Waverly Place and Jonas Brothers
oSales of licensed Disney Princess merchandise have ballooned
from $300 million since its 2000 launch at the Disney Stores to
above the $4B mark with products now available globally
o, Pooh blankets for babies, books for preschoolers or digital
music players for teens, DCP is about The Walt Disney
Company's broad content and the magical products it inspires
16. Financial Condition & Market Poistion
Year 2010 2009 2008
Particular
Operating 6,627.0 5,658.0 7,402.0
income
Gross Profit 6,726.0 5697.0 7,443.0
Total 38,063.0 36,149.0 37,843.0
Revenue
EPS 2.07 1.78 2.34
17. Business Operation Of Walt Disney in India
o The company has it’s Headquarters in Mumbai.
o Anotonie Villleneuve is the senior vice president of walt
disney company in india
oDisney initially was telecasted in India as a one hour show on Zee
TV as Disney Hour and later on Sony
oThe major divison of walt disney company in india are as follow:
Hungama Tv
Disney Xd
Disney Channel India
Play House Disney India
18. Business Of Walt Disney Company In India
oDisney India tied up with Yash Raj Films to produce
Roadside Romeo
oThe walt disney india had a tie up with utv in which utv
will be handling sales and distribution and disney will
handle marketing
oDisney Publishing Worldwide (India), has announced a
licensing agreement with local publisher Junior Diamond to
publish Disney comic books, both in English and Hindi.
Featuring Disney’s characters, Mickey Mouse and Donald
Duck.
oThe channel has bought two Aamir Khan movies, Hum Hai
Rahi Pyaar Ke and Jo Jeeta Wohi Sikander
24. SOLUTION
oThe main change for the next year concerns Walt Disney Studio. The
company is going to reduce 20% of the employees belonging to the
Studio and reduce 1/3 of its annual production.
othey are thinking about a new organisation of the studios creating 2
different branches: “Buena Vista Worldwide Marketing & Distribution”
dedicated to the ditribution and the other “Buena Vista Worldwide
Home Entertainment” dedicated to the sales od DVD
oAccording to Robert A. Iger to reach this goal, it is important to
“identify local tastes and market trends for global industry”, especially
in the growing markets of China, Russia and India, which cultures are
so different
oThe future strategy of the company to face and adapt to Globalization
according to President and CEO Robert A. Iger is a “Brand Depth, Not
Breadth, is key to Effective GlobalizatioN
25. CONCLUSION
The walt disney company is a dream of walter elias disney and roy
disney which proves us you don’t need to be extra ordinary in life you
just need to think extra ordinary out of ordinary things in life.
I will conclude with the words of walt disney:
“Success means having the courage,
the determination, and the will to
become the person you believe you
were meant to be”
THANK YOU
