differentiation strategy of yes bank

1. STRATEGIC MANAGEMENT GROUP MEMBERS:- KOMAL ADVANI 61 NILESH AHUJA 62 RENU DESWAL 64 VIKAS GUPTA 67

2. Incorporated in 2003 Started its financial operations in the third quarter of 2004 in Mumbai as a private sector bank The yes bank was promoted by Ranakapoor and Ashok Kapur with assistance from RaboBank The bank went public in June 2005. IPO was over subscribed 30 times COMPANY PROFILE

3. The essence of the brand completely by conveying all the values and characteristics -Attractive, Smart, Simple, Serious, Reliable, Trustworthy, Optimistic, Positive, Efficient, Universal Clutter breaking in the banking environment, and affirmative with target clients across business and market segments THE NAME YES SIGNIFIES

5. To provide a Delightful Banking Experience to all its customers

6. To be a long term partner with all stakeholders particularly customers by creating & sharing value

7. To be a solid and trusted financial trust mark backed by two professional promoters and an exceptional management team BRAND VISION AND COMMITMENT

9. Over 250 ATMS

10. Possesses Awards and recognitions in a short period of time

11. Ranked as the Fastest Growing bank in 2007

12. Awarded India’s fastest and strongest Mid- sized bank- 2010DEVELOPMENT AS THE FASTEST GROWING BANK

13. FINANCIAL HIGHLIGHTS ( in crores)

15. PORTERS GENERIC STRATEGY

16. PORTERS GENERIC STRATEGY YES BANK STRATEGY Better consumer satisfaction 500 in 6 years provides comprehensive financial and risk Management solutions to clients having a turnover of over Rs. 7 billion Business Banking at YES BANK is a dedicated business unit to service SMEs in India served through an extensive branch network, comprising of 214 branches across the country with over 250+ ATMs,

18. Unique method

19. specialized banking service by industry experts

21. YES BANK has pursued outsourcing, as part of its strategy

23. Main objective

24. Higher pay for Retention of talented employees

25. Focus

27. PORTERS 5 FORCE MODEL Degree of Rivalry: Intense Threat of New Entrants: Barriers to entry due to high capital required. Threat of Substitutes: Customers have more alternatives. Bargaining Power of Suppliers: Low due to the crowded market. Bargaining Power of Buyers: Medium

28. BCG MATRIX

29. BALANCED SCORECARD

31. Yes-Professional Entrepreneurship Program (YPEP)

32. Yes-retail Entrepreneurship program (YREP)

33. Yes Mentor

34. Yes school of banking

37. Say “YES "to the customer requirements.

38. Provides specialized and customized services

39. Customer Query Management System

40. World class customer service

42. FUTURE GROWTH PROSPECT

43. CONCLUSION