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STRATEGIC MANAGEMENT<br />GROUP MEMBERS:- <br />KOMAL ADVANI	  61<br />NILESH AHUJA	62<br />RENU DESWAL	64<br />VIKAS GUPT...
Incorporated in 2003<br />Started its financial operations in the third quarter of 2004 in Mumbai as a private sector bank...
The essence of the brand completely by conveying all the values and characteristics -Attractive, Smart, Simple, Serious, R...
<ul><li>To be recognized as the WORLD’s BEST QUALITY BANK IN INDIA.
To provide a Delightful Banking Experience to all its customers
  To be a long term partner with all stakeholders particularly customers by creating & sharing value
 To be a solid and trusted financial trust mark backed by two professional promoters and an exceptional management team</l...
<ul><li>2 branches -year 2005 , 60 branches -2007 214 branches across 164 locations - 2011
Over 250 ATMS
Possesses Awards and recognitions in a short period of time
Ranked as the Fastest Growing bank in 2007
Awarded India’s fastest and strongest Mid- sized bank- 2010</li></ul>DEVELOPMENT AS THE FASTEST GROWING BANK<br />
FINANCIAL HIGHLIGHTS <br />( in crores)<br />
 PORTERS GENERIC STRATEGY<br />
  PORTERS GENERIC STRATEGY<br />YES BANK STRATEGY<br /> Better consumer satisfaction<br />500 in 6 years<br />provides com...
YES BANK STRATEGY<br />Knowledge banking approach<br /><ul><li>Innovative approach
Unique method
specialized banking service by industry    experts
A specialized Development & Knowledge   Banking (DKB) division</li></li></ul><li> Technology<br /><ul><li> latest technolo...
YES BANK has pursued outsourcing, as part    of its strategy
FLEXCURE Universal banking solution software</li></li></ul><li> Human resource<br /><ul><li> Strategic Asset
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Strategic management

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differentiation strategy of yes bank

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Transcript of "Strategic management"

  1. 1. STRATEGIC MANAGEMENT<br />GROUP MEMBERS:- <br />KOMAL ADVANI 61<br />NILESH AHUJA 62<br />RENU DESWAL 64<br />VIKAS GUPTA 67<br />
  2. 2. Incorporated in 2003<br />Started its financial operations in the third quarter of 2004 in Mumbai as a private sector bank<br />The yes bank was promoted by Ranakapoor and Ashok Kapur with assistance from RaboBank<br />The bank went public in June 2005. IPO was over subscribed 30 times<br />COMPANY PROFILE<br />
  3. 3. The essence of the brand completely by conveying all the values and characteristics -Attractive, Smart, Simple, Serious, Reliable,  Trustworthy,<br /> Optimistic, Positive, Efficient, Universal<br />Clutter breaking in the banking environment, and affirmative with target clients across business and market segments <br />THE NAME YES SIGNIFIES<br />
  4. 4. <ul><li>To be recognized as the WORLD’s BEST QUALITY BANK IN INDIA.
  5. 5. To provide a Delightful Banking Experience to all its customers
  6. 6.   To be a long term partner with all stakeholders particularly customers by creating & sharing value
  7. 7.  To be a solid and trusted financial trust mark backed by two professional promoters and an exceptional management team</li></ul> BRAND VISION AND COMMITMENT<br />
  8. 8. <ul><li>2 branches -year 2005 , 60 branches -2007 214 branches across 164 locations - 2011
  9. 9. Over 250 ATMS
  10. 10. Possesses Awards and recognitions in a short period of time
  11. 11. Ranked as the Fastest Growing bank in 2007
  12. 12. Awarded India’s fastest and strongest Mid- sized bank- 2010</li></ul>DEVELOPMENT AS THE FASTEST GROWING BANK<br />
  13. 13. FINANCIAL HIGHLIGHTS <br />( in crores)<br />
  14. 14.
  15. 15. PORTERS GENERIC STRATEGY<br />
  16. 16. PORTERS GENERIC STRATEGY<br />YES BANK STRATEGY<br /> Better consumer satisfaction<br />500 in 6 years<br />provides comprehensive financial and risk <br />Management solutions to clients having a <br />turnover of over Rs. 7 billion<br />Business Banking at YES BANK is a dedicated business unit to service SMEs in India<br /> served through an extensive branch network, comprising of 214 branches across the country with over 250+ ATMs,<br />
  17. 17. YES BANK STRATEGY<br />Knowledge banking approach<br /><ul><li>Innovative approach
  18. 18. Unique method
  19. 19. specialized banking service by industry experts
  20. 20. A specialized Development & Knowledge Banking (DKB) division</li></li></ul><li> Technology<br /><ul><li> latest technology in the industry.
  21. 21. YES BANK has pursued outsourcing, as part of its strategy
  22. 22. FLEXCURE Universal banking solution software</li></li></ul><li> Human resource<br /><ul><li> Strategic Asset
  23. 23. Main objective
  24. 24. Higher pay for Retention of talented employees
  25. 25. Focus
  26. 26. build a world-class team based on professional recruitment methodologies to attract the best talent in the industry</li></li></ul><li> PORTERS 5 FORCE MODEL<br />Threat of New Entrant<br />Degree of rivalry<br />Suppliers’<br />Power<br />-Suppliers Concentration<br />Buyers’<br />power<br />Threat of Substitute<br />
  27. 27. PORTERS 5 FORCE MODEL<br />Degree of Rivalry: Intense<br />Threat of New Entrants: Barriers to entry due to high capital required.<br />Threat of Substitutes: Customers have more alternatives.<br />Bargaining Power of Suppliers: Low due to the crowded market.<br />Bargaining Power of Buyers: Medium<br />
  28. 28. BCG MATRIX<br />
  29. 29. BALANCED SCORECARD<br />
  30. 30. LEARNING & GROWTH PERSPECTIVE<br /> Treats its human resources as strategic assets and adopt fair and employee friendly human resource practices.<br /> Key initiatives by bank to recruit and train manpower:<br /><ul><li>Yes entrepreneur in action
  31. 31. Yes-Professional Entrepreneurship Program (YPEP)
  32. 32. Yes-retail Entrepreneurship program (YREP)
  33. 33. Yes Mentor
  34. 34. Yes school of banking
  35. 35. Yes university and school relations</li></li></ul><li>Knowledge banking approach<br />State-to- art technology<br />Responsibility banking<br />BUSINESS PROCESS PERSPECTIVE<br />
  36. 36. CUSTOMER PERSPECTIVE<br /><ul><li>Target niche market
  37. 37. Say “YES "to the customer requirements.
  38. 38. Provides specialized and customized services
  39. 39. Customer Query Management System
  40. 40. World class customer service
  41. 41. Effective Relationship Management</li></li></ul><li>Consistent profitability<br />Sustained deposit growth<br />Increasing ROE and EPS<br />Investment into future businesses of india<br />FINANCIAL PERSPECTIVE<br />
  42. 42. FUTURE GROWTH PROSPECT<br />
  43. 43. CONCLUSION<br />
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