Social media week agency2
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Be a leader in social media masterclass as part of the Social Media Week London Event
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Social media week agency2
- 1. BE A LEADER IN SOCIAL MEDIA Join the conversation #SMWLeadSocial JOSH MCBAIN JOEL DAVIS
- 2. Be A Leader in Social Media 1. Be a thought leader in social media – the biggest trends 2. Unleash the power of social to achieve game-changing results 3. How to influence your board and prove the ROI 4. Q&A
- 3. Unleash the power of social media to achieve game-changing results for your brand
- 5. clients Audience interest & demographic social data Purchasing intent survey data Trending content Real time signals & search data clients
- 6. DIGITAL AD SPENDING SHARE OF TOTAL MEDIA SOURCE: eMarketer Q4 2015 Trends @agency2 #SMWLeadSocial
- 7. TOP PRIORITIES FOR DIGITAL PROFESSIONALS @agency2 #SMWLeadSocial Trends
- 8. 1 Connect with Consumer’s Emotional Side Inspire Drive engagement Encourage consideration Convert Support
- 9. THE CHALLENGE: Promote toys to mums with girls aged 4-8 TARGET AUDIENCE: Actualising a child’s dream of becoming a superhero by harnessing the power of social on National Super Hero Day RESULTS: Actualising a child’s dream of becoming a superhero by harnessing the power of social on National Super Hero Day INSIGHT: The Social Insight Engine uncovered a desire for mums to boost their daughter’s self-esteem
- 10. 2 Hyper Targeting Through Matrix Segmentation Inspire Drive engagement Encourage consideration Convert Support
- 11. WEBSITES SOCIAL PAGES Retailer 1 Retailer 3Retailer 2 Product line 1 Product line 3 Product line 2 Each segment has a unique set of targeting criteria to optimise ROI 2 Hyper Targeting Through Matrix Segmentation
- 12. 3 Understand Audience Motivation & Drivers to Purchase Inspire Drive engagement Encourage consideration Convert Support
- 14. 4 Engage with the Audience’s Wider Interests to Spark Connection Inspire Drive engagement Encourage consideration Convert Support
- 15. THE CHALLENGE: A hotel chain wants to run a social campaign to drive bookings TARGET AUDIENCE: Young professionals who enjoy short-haul travel RESULTS: Compared to content focused on product and discounts, our insight driven posts significantly increased booking rates by over 5x, with a CPA of 2.5x lower INSIGHT: The Social Insight Engine reveals that this target audience is predisposed to Michael Palin and “trying interesting foods”
- 16. @agency2 #SMWLeadSocial 5 KPIs That the Board Believe In
- 18. @agency2 #SMWLeadSocialThree KPIs That the Board Believe In Market Share Gained Cost/Sale Sales
- 19. @agency2 #SMWLeadSocial Attribution Model LAST CLICK INCREMENTALSALES GROWING MARKET SHAREHIGHEST CONVERSION RATE LOW CONSIDER PURCHASE ALREADY CONSIDERED PURCHASE HIGH
- 20. @agency2 #SMWLeadSocial FIRST CLICK LAST CLICK INCREMENTALSALES GROWING MARKET SHAREHIGHEST CONVERSION RATE LOW CONSIDER PURCHASE ALREADY CONSIDERED PURCHASE HIGH Attribution Model
- 21. CONSIDER PURCHASE ALREADY CONSIDERED PURCHASE LAST CLICK NON-DIRECT @agency2 #SMWLeadSocial
- 22. SALES COST/SALE MARKET SHARE GAINED 1. Agree attribution model 2. Educate the board 3. Stick to the model & communicate @agency2 #SMWLeadSocial Key Takeaways for You
- 23. @agency2 #SMWLeadSocial Key Takeaways for You 1. Connect with consumers’ emotional side 2. Hyper targeting though matrix segmentation 3. Understand audience motivation and drivers to purchase 4. Engage with the audience’s wider interests to spark a connection 5. Report KPIs that matter most to the board
- 24. Q&A JOEL@ AGENCY2.CO.UK 0203 567 1381 @JOELDAVIS_ @agency2 #SMWLeadSocial