Affiliate Summit West 2010 Start Monetizing Your Blog Today  Moderator: Marty Fahncke, FawnKey & Associates Kristin Kinsey...
Agenda <ul><li>Affiliate Marketing 101 </li></ul><ul><li>Stakeholders </li></ul><ul><li>Evaluating Merchants </li></ul><ul...
The “Network” Carolyn Tang Director of Client Services ShareASale.com
Affiliate Marketing 101 <ul><li>Merchants partner with a third-party entity with the purpose of getting traffic </li></ul>...
Stakeholders: The Merchant The merchant site is where the consumer completes an action, like a sale or a lead.
Stakeholders: The Affiliate The affiliate drives the consumer to the merchant.
Stakeholders: The Network The network tracks the consumer from the affiliate site to the merchant site, and sends the check.
Evaluating Merchants <ul><li>Solid site with relevant, in-stock offerings </li></ul><ul><li>Positive Earnings-Per-Click (E...
Types of Creative: Banners & Text Text links, product images, logos…
Types of Creative: Widgets Dynamic, trackable interactive banners updated by the merchant
Types of Creative: Video Trackable, shareable video ads can be uploaded by merchants and/or affiliates
Types of Creative: Product Datafeed Each row is a product, each column is one characteristic of the product: SKU, name, pr...
Types of Creative: Offline Ads PayPerCall technology enables affiliates to drive traffic to merchant call centers
The “Affiliate” Tricia Meyer Owner MeyerTech, LLC/Sunshine Rewards
Walking Through a Niche Blog
Google Adsense
Standard Banners
Specific Products
eBay
Widgets
Other Ways to Monetize <ul><li>Video </li></ul><ul><li>GoldenCan </li></ul><ul><li>CPA Network Ads </li></ul><ul><li>Coupo...
The “Manager” Kristin Kinsey Owner/Founder MadHatter Consulting, Inc.
What is the Manger’s Role? <ul><li>Contact for Merchant </li></ul><ul><li>Sales Info (Best Sellers, Demographics, Hot Pick...
What is an OPM? <ul><li>Outsourced Program Manager </li></ul><ul><li>Why it’s important to work closely with Your OPM? </l...
Extreme Site Makeover!
Resources Forum.ABestWeb.com  – The largest Affiliate Marketing Community Forum for Merchants and Affiliates to learn and ...
Questions/Comments? Carolyn Kristin Tricia
Contact Information Marty Fahnke Kristin Kinsey (the Manager) MadHatterConsulting.com President/CEO Email:  [email_address...
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Start Monetizing Your Blog Today

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Have a great blog but new to affiliate marketing? Learn from a network representative, an affiliate manager, and an affiliate the terminology and tricks behind turning your blog into earnings.

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  • BuyTwilightStuff.com is a great example of a niche site to demonstrate because we are able to see a lot of different types of affiliate links worked into the same blog.
  • Often I see new bloggers using Google Adsense either in the sidebars or directly in the posts. It’s a good way to start but has pros and cons.
  • Whether you work directly with a merchant or through a network, there are some standard banner sizes. You can also request special banners. You need to research to figure out which merchants fit your site and apply to their programs. Some banners are static while others will rotate for you.
  • Add specific products through images or text links. Depending on your level of experience, you may want to use a plugin like PopShops.
  • Link directly to items or search results on eBay. Also use phpBay to automatically change your content and refresh your links.
  • Sometimes widgets can be a little bit tricky to add depending on your blog platform. However, once you get them added, you get great interactive content.
  • Some of these do not fall into traditional affiliate marketing and most of them could be their own entire session. Video is up and coming and people are finding new ways to make money off of it. CPA/CPM is something that you will hear a lot about at some of the Affiliate Summit booths and sessions and worth looking into if you have a lot of traffic.
  • Start Monetizing Your Blog Today

    1. 1. Affiliate Summit West 2010 Start Monetizing Your Blog Today Moderator: Marty Fahncke, FawnKey & Associates Kristin Kinsey, MadHatter Consulting Tricia Meyer, MeyerTech, LLC Carolyn Tang, ShareASale.com
    2. 2. Agenda <ul><li>Affiliate Marketing 101 </li></ul><ul><li>Stakeholders </li></ul><ul><li>Evaluating Merchants </li></ul><ul><li>Types of Creative </li></ul><ul><li>The Affiliate Site </li></ul><ul><li>Extreme Site Makeover </li></ul><ul><li>Resources </li></ul><ul><li>Contact Info </li></ul>
    3. 3. The “Network” Carolyn Tang Director of Client Services ShareASale.com
    4. 4. Affiliate Marketing 101 <ul><li>Merchants partner with a third-party entity with the purpose of getting traffic </li></ul><ul><ul><li>Websites: Blogs, incentive sites, community, etc. </li></ul></ul><ul><ul><li>E-mail marketers </li></ul></ul><ul><ul><li>PPC search marketers </li></ul></ul><ul><li>Compensation is performance-based </li></ul><ul><ul><li>Percentage of completed sale </li></ul></ul><ul><ul><li>Cost per completed lead </li></ul></ul>
    5. 5. Stakeholders: The Merchant The merchant site is where the consumer completes an action, like a sale or a lead.
    6. 6. Stakeholders: The Affiliate The affiliate drives the consumer to the merchant.
    7. 7. Stakeholders: The Network The network tracks the consumer from the affiliate site to the merchant site, and sends the check.
    8. 8. Evaluating Merchants <ul><li>Solid site with relevant, in-stock offerings </li></ul><ul><li>Positive Earnings-Per-Click (EPC) </li></ul><ul><li>How much does the merchant pay out, on average, per 100 clicks? </li></ul><ul><li>Low reversal rate </li></ul><ul><li>Fair number of return days </li></ul><ul><li>Active and responsive affiliate management </li></ul>
    9. 9. Types of Creative: Banners & Text Text links, product images, logos…
    10. 10. Types of Creative: Widgets Dynamic, trackable interactive banners updated by the merchant
    11. 11. Types of Creative: Video Trackable, shareable video ads can be uploaded by merchants and/or affiliates
    12. 12. Types of Creative: Product Datafeed Each row is a product, each column is one characteristic of the product: SKU, name, price, tracking link, etc.
    13. 13. Types of Creative: Offline Ads PayPerCall technology enables affiliates to drive traffic to merchant call centers
    14. 14. The “Affiliate” Tricia Meyer Owner MeyerTech, LLC/Sunshine Rewards
    15. 15. Walking Through a Niche Blog
    16. 16. Google Adsense
    17. 17. Standard Banners
    18. 18. Specific Products
    19. 19. eBay
    20. 20. Widgets
    21. 21. Other Ways to Monetize <ul><li>Video </li></ul><ul><li>GoldenCan </li></ul><ul><li>CPA Network Ads </li></ul><ul><li>Coupons.com </li></ul><ul><li>CPM Ads </li></ul>
    22. 22. The “Manager” Kristin Kinsey Owner/Founder MadHatter Consulting, Inc.
    23. 23. What is the Manger’s Role? <ul><li>Contact for Merchant </li></ul><ul><li>Sales Info (Best Sellers, Demographics, Hot Picks, ect) </li></ul><ul><li>Links </li></ul><ul><li>Commission </li></ul><ul><li>Tracking </li></ul><ul><li>Help! </li></ul><ul><li>Resources </li></ul>
    24. 24. What is an OPM? <ul><li>Outsourced Program Manager </li></ul><ul><li>Why it’s important to work closely with Your OPM? </li></ul><ul><li>Relationship Building </li></ul><ul><li>Tools and Resources </li></ul>
    25. 25. Extreme Site Makeover!
    26. 26. Resources Forum.ABestWeb.com – The largest Affiliate Marketing Community Forum for Merchants and Affiliates to learn and grow together. AffiliateSummit.com – The best affiliate marketing conference! Affiliate Summit takes place twice a year, one on the east coast, and one in west coast (Las Vegas January 17-19, 2010) GeekCast.com – Podcasts for the true geeks! A large number of shows devoted to affiliate marketing. Revenews.com – With contributors from all sides, this is truly and acceptional resource and a great way to stay on top of the issues. InternetRetailer.com – Keep up to date on all of your favorite eCommerce merchants, eCommerce News, and events. FeedFront.com – A magazine devoted to affiliate marketing. Writers are contributors throughout the industry with their opinions, information, and tips. TheSEOBook.com – A great read for anyone wanting to improve their SEO tactics, from beginners up, this one is well worth the investment.
    27. 27. Questions/Comments? Carolyn Kristin Tricia
    28. 28. Contact Information Marty Fahnke Kristin Kinsey (the Manager) MadHatterConsulting.com President/CEO Email: [email_address] Twitter: @KC Phone: 877.222.4481 x 111 Blog: blog.madhatterconsulting.com affiliate.madhatterconsulting.com Tricia Meyer (the Blogging Affiliate) MeyerTech, LLC/Sunshine Rewards Owner Email: [email_address] Twitter: @sunshineTricia Blog: www.tricia.me Carolyn Tang (the Network) ShareASale.com Director of Client Services Email: [email_address] Twitter: @catango Phone: 312-321-0487 x 113 Blog: blog.shareasale.com
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