Start Monetizing Your Blog Today
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The document summarizes an affiliate marketing seminar that covered the key stakeholders in affiliate marketing, how to evaluate merchant programs, different types of affiliate content, ways to monetize blogs through affiliate marketing, and resources for affiliates and merchants. The speakers included representatives from an affiliate network, an affiliate consulting company, and an affiliate blogger who discussed their roles and tips for success. Contact information was provided for following up on topics discussed.
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Start Monetizing Your Blog Today
- 1. Affiliate Summit West 2010 Start Monetizing Your Blog Today Moderator: Marty Fahncke, FawnKey & Associates Kristin Kinsey, MadHatter Consulting Tricia Meyer, MeyerTech, LLC Carolyn Tang, ShareASale.com
- 3. The “Network” Carolyn Tang Director of Client Services ShareASale.com
- 5. Stakeholders: The Merchant The merchant site is where the consumer completes an action, like a sale or a lead.
- 6. Stakeholders: The Affiliate The affiliate drives the consumer to the merchant.
- 7. Stakeholders: The Network The network tracks the consumer from the affiliate site to the merchant site, and sends the check.
- 9. Types of Creative: Banners & Text Text links, product images, logos…
- 10. Types of Creative: Widgets Dynamic, trackable interactive banners updated by the merchant
- 11. Types of Creative: Video Trackable, shareable video ads can be uploaded by merchants and/or affiliates
- 12. Types of Creative: Product Datafeed Each row is a product, each column is one characteristic of the product: SKU, name, price, tracking link, etc.
- 13. Types of Creative: Offline Ads PayPerCall technology enables affiliates to drive traffic to merchant call centers
- 14. The “Affiliate” Tricia Meyer Owner MeyerTech, LLC/Sunshine Rewards
- 15. Walking Through a Niche Blog
- 16. Google Adsense
- 17. Standard Banners
- 19. eBay
- 20. Widgets
- 22. The “Manager” Kristin Kinsey Owner/Founder MadHatter Consulting, Inc.
- 26. Resources Forum.ABestWeb.com – The largest Affiliate Marketing Community Forum for Merchants and Affiliates to learn and grow together. AffiliateSummit.com – The best affiliate marketing conference! Affiliate Summit takes place twice a year, one on the east coast, and one in west coast (Las Vegas January 17-19, 2010) GeekCast.com – Podcasts for the true geeks! A large number of shows devoted to affiliate marketing. Revenews.com – With contributors from all sides, this is truly and acceptional resource and a great way to stay on top of the issues. InternetRetailer.com – Keep up to date on all of your favorite eCommerce merchants, eCommerce News, and events. FeedFront.com – A magazine devoted to affiliate marketing. Writers are contributors throughout the industry with their opinions, information, and tips. TheSEOBook.com – A great read for anyone wanting to improve their SEO tactics, from beginners up, this one is well worth the investment.
- 27. Questions/Comments? Carolyn Kristin Tricia
- 28. Contact Information Marty Fahnke Kristin Kinsey (the Manager) MadHatterConsulting.com President/CEO Email: [email_address] Twitter: @KC Phone: 877.222.4481 x 111 Blog: blog.madhatterconsulting.com affiliate.madhatterconsulting.com Tricia Meyer (the Blogging Affiliate) MeyerTech, LLC/Sunshine Rewards Owner Email: [email_address] Twitter: @sunshineTricia Blog: www.tricia.me Carolyn Tang (the Network) ShareASale.com Director of Client Services Email: [email_address] Twitter: @catango Phone: 312-321-0487 x 113 Blog: blog.shareasale.com
Editor's Notes
- BuyTwilightStuff.com is a great example of a niche site to demonstrate because we are able to see a lot of different types of affiliate links worked into the same blog.
- Often I see new bloggers using Google Adsense either in the sidebars or directly in the posts. It’s a good way to start but has pros and cons.
- Whether you work directly with a merchant or through a network, there are some standard banner sizes. You can also request special banners. You need to research to figure out which merchants fit your site and apply to their programs. Some banners are static while others will rotate for you.
- Add specific products through images or text links. Depending on your level of experience, you may want to use a plugin like PopShops.
- Link directly to items or search results on eBay. Also use phpBay to automatically change your content and refresh your links.
- Sometimes widgets can be a little bit tricky to add depending on your blog platform. However, once you get them added, you get great interactive content.
- Some of these do not fall into traditional affiliate marketing and most of them could be their own entire session. Video is up and coming and people are finding new ways to make money off of it. CPA/CPM is something that you will hear a lot about at some of the Affiliate Summit booths and sessions and worth looking into if you have a lot of traffic.