Start Monetizing Your Blog Today

Affiliate Summit West 2010 Start Monetizing Your Blog Today Moderator: Marty Fahncke, FawnKey & Associates Kristin Kinsey, MadHatter Consulting Tricia Meyer, MeyerTech, LLC Carolyn Tang, ShareASale.com

Agenda
Affiliate Marketing 101
Stakeholders
Evaluating Merchants
Types of Creative
The Affiliate Site
Extreme Site Makeover
Resources
Contact Info

The “Network” Carolyn Tang Director of Client Services ShareASale.com

Affiliate Marketing 101
Merchants partner with a third-party entity with the purpose of getting traffic
Websites: Blogs, incentive sites, community, etc.
E-mail marketers
PPC search marketers
Compensation is performance-based
Percentage of completed sale
Cost per completed lead

Stakeholders: The Merchant The merchant site is where the consumer completes an action, like a sale or a lead.

Stakeholders: The Affiliate The affiliate drives the consumer to the merchant.

Stakeholders: The Network The network tracks the consumer from the affiliate site to the merchant site, and sends the check.

Evaluating Merchants
Solid site with relevant, in-stock offerings
Positive Earnings-Per-Click (EPC)
How much does the merchant pay out, on average, per 100 clicks?
Low reversal rate
Fair number of return days
Active and responsive affiliate management

Types of Creative: Banners & Text Text links, product images, logos…

Types of Creative: Widgets Dynamic, trackable interactive banners updated by the merchant

Types of Creative: Video Trackable, shareable video ads can be uploaded by merchants and/or affiliates

Types of Creative: Product Datafeed Each row is a product, each column is one characteristic of the product: SKU, name, price, tracking link, etc.

Types of Creative: Offline Ads PayPerCall technology enables affiliates to drive traffic to merchant call centers

The “Affiliate” Tricia Meyer Owner MeyerTech, LLC/Sunshine Rewards

Walking Through a Niche Blog

Google Adsense

Standard Banners

Specific Products

Widgets

Other Ways to Monetize
Video
GoldenCan
CPA Network Ads
Coupons.com
CPM Ads

The “Manager” Kristin Kinsey Owner/Founder MadHatter Consulting, Inc.

What is the Manger’s Role?
Contact for Merchant
Sales Info (Best Sellers, Demographics, Hot Picks, ect)
Links
Commission
Tracking
Help!
Resources

What is an OPM?
Outsourced Program Manager
Why it’s important to work closely with Your OPM?
Relationship Building
Tools and Resources

Extreme Site Makeover!

Resources Forum.ABestWeb.com – The largest Affiliate Marketing Community Forum for Merchants and Affiliates to learn and grow together. AffiliateSummit.com – The best affiliate marketing conference! Affiliate Summit takes place twice a year, one on the east coast, and one in west coast (Las Vegas January 17-19, 2010) GeekCast.com – Podcasts for the true geeks! A large number of shows devoted to affiliate marketing. Revenews.com – With contributors from all sides, this is truly and acceptional resource and a great way to stay on top of the issues. InternetRetailer.com – Keep up to date on all of your favorite eCommerce merchants, eCommerce News, and events. FeedFront.com – A magazine devoted to affiliate marketing. Writers are contributors throughout the industry with their opinions, information, and tips. TheSEOBook.com – A great read for anyone wanting to improve their SEO tactics, from beginners up, this one is well worth the investment.

Questions/Comments? Carolyn Kristin Tricia

Contact Information Marty Fahnke Kristin Kinsey (the Manager) MadHatterConsulting.com President/CEO Email: [email_address] Twitter: @KC Phone: 877.222.4481 x 111 Blog: blog.madhatterconsulting.com affiliate.madhatterconsulting.com Tricia Meyer (the Blogging Affiliate) MeyerTech, LLC/Sunshine Rewards Owner Email: [email_address] Twitter: @sunshineTricia Blog: www.tricia.me Carolyn Tang (the Network) ShareASale.com Director of Client Services Email: [email_address] Twitter: @catango Phone: 312-321-0487 x 113 Blog: blog.shareasale.com

Start Monetizing Your Blog Today

by Affiliate Summit on Jan 12, 2010

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Start Monetizing Your Blog Today — Presentation Transcript