Landing Page Testing To Increase Conversions

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Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.

Business Technology Design

Landing Page Testing to Attract Super Affiliates Tim Ash President & CEO SiteTuners.com

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Super Affiliates are … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top-10 Ways to Attract Super Affiliates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Impact of Improved Conversion Rate ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Landing Page Testing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why should you care? ,[object Object],[object Object],[object Object]

Who should design your site? I.T. Marketing Ad Agency Your Boss Webmaster

None of the above… The Customer Is Always Right ! I.T. Marketing Ad Agency Your Boss Webmaster YOUR WEBSITE VISITORS

Case Study - RealAge.com ,[object Object],[object Object]

Results - RealAge ,[object Object],[object Object]

Case Study – Uniblue Registry Booster ,[object Object],[object Object],[object Object]

Results - Uniblue Registry Booster ,[object Object],[object Object],[object Object]

Case Study - PowerOptions ® ,[object Object],[object Object],[object Object]

Results - PowerOptions ® ,[object Object],[object Object]

How do you tune? ,[object Object],[object Object],[object Object]

Example Size of Test Calculation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Ferraris are Really Fast” Positive interaction between headline and picture Interaction Example (1of 3)

“ Ferraris are Really Fast” Negative interaction between headline and picture Interaction Example (2 of 3)

“ Volvos Are Really Safe” Positive interaction between headline and picture Interaction Example (3 of 3)

Interactions are Very Important ,[object Object],[object Object],[object Object],[object Object]

A-B Split Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Parametric Multivariate Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Non-parametric Tuning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#1 - Unclear Call-to-action ,[object Object],[object Object],[object Object],[object Object]

#2 - Too Many Choices ,[object Object],[object Object],[object Object],[object Object],[object Object]

Awareness Squandered… 146 clickable links!

#3 - Lack of Upstream Ad Continuity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Relevant title & content Roadblock – must pay money NO direct access to promised info.

#4 – Visual Distractions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#5 – Too Much Text ,[object Object],[object Object],[object Object],[object Object],[object Object]

#6 – Long Forms ,[object Object],[object Object],[object Object],[object Object],[object Object]

#7 - Ineffective Risk Reducers & Trust Indicators ,[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Q&A & Additional Resources ,[object Object],[object Object]

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Landing Page Testing To Increase Conversions

1. Landing Page Testing to Attract Super Affiliates Tim Ash President & CEO SiteTuners.com

3. The Mind of the Super Affiliate

7. Landing Page Testing Basics

10. Who should design your site? I.T. Marketing Ad Agency Your Boss Webmaster

11. None of the above… The Customer Is Always Right ! I.T. Marketing Ad Agency Your Boss Webmaster YOUR WEBSITE VISITORS

12. Case Studies

13.

14. Before After

15.

16.

17. Before After

18.

19.

20. Before After

21.

22. Picking A Tuning Method

23.

24.

25. “ Ferraris are Really Fast” Positive interaction between headline and picture Interaction Example (1of 3)

26. “ Ferraris are Really Fast” Negative interaction between headline and picture Interaction Example (2 of 3)

27. “ Volvos Are Really Safe” Positive interaction between headline and picture Interaction Example (3 of 3)

28.

29.

30.

31.

32. Avoiding The Pitfalls

33.

34. Before

35. After

36.

37. Awareness Squandered… 146 clickable links!

38. … Focus on Visitor’s Goals

39.

40.

41.

42. Relevant title & content Roadblock – must pay money NO direct access to promised info.

43.

44.

45.

46.

47.

48.

49.

50. Before

51.

52.

53. Example - Unhelpful Risk Reducers

54. Example - Helpful Risk Reducers

55. Example – Trust Indicators

56. Example – Trust Indicators

57.

58.

Landing Page Testing To Increase Conversions

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