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Advanced Conversions - Bill Yucatonis - Affilicon Fall 2008
1. Advanced Conversions: Testing, Techniques and Localization Bill Yucatonis Vice President of Marketing Everest Gaming
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13. Create a total impression of personality (locally). eCRM Every email and in-game communication Events Those that are supported and those that are created Media Where we engage consumers and how Activation WSOP Final table activation Home Assets Web sites, in-game and all owned-channels Creative Creative executions at all touch-points Team Everest Ambassadors being embodiment of brand It’s not about how much you spend …
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Editor's Notes
This presentation is for those affiliates that want to compete in a more advance way. Listing is easy, and if it works it’s “free money” with little effort. But to really become an advanced affiliate you need to compete like a marketer and know and understand you traffic in a more advanced way
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