Cim facebook for business workshop
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A workshop delivered to small businesses in and around Scarborough - Yorkshire at the Yorkshire Coast College on Wednesday 16th October 2013. The workshop was delivered on behalf of the Chartered Institute of Marketing as an ambassador and Chartered Marketer.
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Cim facebook for business workshop
- 1. Facebook For Business Social Media Promotion Channels • Keith Blundy • Managing Director | Aegies Associates • Wednesday 16th October 2013
- 2. WELCOME • Hashtag for this session is #CIMYCC • contact me: – @stiltwalk on twitter – stiltwalk on Facebook – keith.blundy on Flickr – keithblundy on LinkedIn – AegiesAssociates on YouTube – email: pr@aegies.com – www.aegies-associates.com – aegiesPR on Instagram – aegiesPR on Pinterest Presentation title
- 3. Session Objectives Presentation title • Facebook is increasingly being used by businesses to build communities and talk directly to their customers and prospects. • This workshop explains how to effectively use Facebook for your business, learning how to create a Facebook business 'page' and much more to help you engage with your customers more effectively. • The in-and-outs of Facebook for B2B and B2C will be discussed as well as targeting customers with Facebook advertising.
- 5. A NEW LANDSCAPE Presentation title
- 6. A NEW LANDSCAPE • • • • • • Presentation title 100K Tweets / sec 690K items shared on Facebook / sec 2M google search / sec £175K spent online / sec 55% ... share purchase decisions socially >20% mobile device >13% of sales growing
- 7. History Of Social Media 1 Presentation title NAPSTE R 1999
- 8. History Of Social Media 2 Presentation title Faceboo k YouTube 2006 2005 LinkedIn 2003 WIKIPE DIA 2001 Twitter 2006 Google Buzz Google+ 2010 Pinterest 2012
- 9. THE POWER OF SOCIAL MEDIA Presentation title
- 10. USERS - WHAT ARE THEY DOING? Presentation title Creators • Bloggers • Publish webpages / content • Upload video / music / audio / pictures • Write original articles / content Critics • Post ratings / reviews • Comment on others creativity • Contribute to online life • Edit and correct others content Collectors • Use RSS feeds • Vote for websites and content Joiners Maintain profile on social media and visit sites widely Spectators Read / Listen / Watch content published by others Inactives Nothing
- 11. Presentation title WHAT ARE THEY DOING - BY AGE 35-44 Yr olds 18-24 Yr olds UK Average Creators 9% 38% 15% Critics 20% 34% 21% Collectors 2% 18% 6% Joiners 41% 77% 38% Spectators 51% 60% 50% Inactives 34% 13% 37% 50% of UK social media users are waiting for a proposition from your business - ready and able to take action.
- 12. TOP 15 SITES Presentation title Global Traffic Alexa.com 2012
- 13. FACEBOOK - IT MIGHT BE LIKE THIS! Presentation title
- 14. Presentation title FACEBOOK - FOR BUSINESS
- 15. WHY FACEBOOK? Source: YouTube [15/10/13] Presentation title
- 16. Presentation title FACEBOOK - A GOOD BUSINESS TOOL? • Yes If ... – It has a positive effect on customer / consumer behaviours? – It is part of a strategic approach to promotion – It enhances competitive advantage • No if ... – It adds no value or damages deputation!
- 17. FACEBOOK - JUDGING SUCCESS Presentation title – Fans sharing with Friends • Buzz created / Dialogue / Traffic – Visitors successfully referred to your Website • Tell a story - link to your site measure response – Sales leads • A offer / coupon / gift / free report ... – Better understanding of your customers – Sales • Advertising Measure Using: Facebook Page Insights | Google Analytics
- 18. FACEBOOK • • • • • • • Great for B2C, OK for B2B Care needed with fan / product pages Broadcast ... Outward speaking? Allow user interaction? Advertising Opportunities Desktop | Mobile - considerations Example Presentation title
- 19. FACEBOOK FOR BUSINESS Source: facebook.com/business/ [15/10/13] Presentation title
- 20. FACEBOOK - examples Presentation title
- 21. FACEBOOK - ADVERTS Source: facebook.com/about/ads/ [15/10/13] Presentation title
- 22. MOBILE - IS THE KEY Source: YouTube [15/10/13] Presentation title
- 23. SOCIAL MEDIA DOs & DON’Ts • • • • • • • Be prepared Be sensible Get advice Use you judgement Be yourself Copyright Slander / Liable Presentation title
- 24. Tools of the Trade • Twitter on computer / phone / tablet – Tweet Deck / Twitter Site / App • Blogging – BlogPress / Blogsy • iPad / iPhone simple use • Lets look at how. Presentation title
- 25. Find out more Presentation title • For more useful advice for small businesses wanting to build on their marketing knowledge • www.cim.co.uk/sbc
Editor's Notes
- {"5":"Support\nWe now have a mechanism in place that is working in briefing / managing the media in a 2 way dialogue\nClergy now regularly ask for help and advice on situation and have been delighted by the guidance and support in dealing with media and stakeholder communications\nWe are setting the news agenda and influencing public opinion\n- Examples are the tweeting Christmas / Andrew Brown from the Guardian is coming to spend 2 days with us\nManaging bad news such as the Horden shootings etc\nPlanning and advising responses to numerous Child / Abuse / Serious Reputational Damage Limitation exercises all going on behind closed doors\nA Seat At The National Table\nLeading discussion - pushing Durham forward, having a voice getting our message out - making Durham relevant / helping Clergy Recruitment\n","11":"Support\nWe now have a mechanism in place that is working in briefing / managing the media in a 2 way dialogue\nClergy now regularly ask for help and advice on situation and have been delighted by the guidance and support in dealing with media and stakeholder communications\nWe are setting the news agenda and influencing public opinion\n- Examples are the tweeting Christmas / Andrew Brown from the Guardian is coming to spend 2 days with us\nManaging bad news such as the Horden shootings etc\nPlanning and advising responses to numerous Child / Abuse / Serious Reputational Damage Limitation exercises all going on behind closed doors\nA Seat At The National Table\nLeading discussion - pushing Durham forward, having a voice getting our message out - making Durham relevant / helping Clergy Recruitment\n"}