Creating websites for 15 years Participating in Social Media for 8 years MBA in Marketing Certificates in E-Business Marketing Management Project ManagementPam Aungst Google AdWordsOwner, Online Marketing ConsultantPam Ann Marketing Advanced Social Media
As of 12/31/12, Facebook has1.06 BILLION monthly active users618 million DAILY active users
The evolvement of business credibilityYellow Pages AdWebsiteFacebook Page
Create a BUSINESS pagePersonal Profiles have an “Add Friend” buttonBusiness Pages have a “Like” buttonIt is against Facebook’s TOS to use a personalprofile for business. They WILL delete you!
Go to Facebook.com/PagesClick on “Create Page”
Follow instructionsFill out COMPLETELYSize photos correctly: Profile photo SQUARE 180px by 180px Cover photo 851px wide by 315 px highClaim your URL (i.e. Facebook.com/YourCompanyName) Go to Facebook.com/username
DO NOT linkyour Twitteraccount toyourFacebookpage!
Include the “Like Us on Facebook” call-to- action in: Existing advertising in all forms of media The company website On business cards, In email signatures On invoices/packing slips and other stationary On phone system hold messages, …and more.
GOALSDemonstrate your expertiseProvide an engaging / fun / educationalexperienceDrive traffic to your websiteIncrease brand & event awarenessFoster customer loyalty
Create an editorial schedule Align schedule with goals
Mondays: (Expertise) Case study on how we fixed a complex plumbing problemTuesdays: (Educate) Tip about saving on water usageWednesdays: (Website) A DIY fix it article from our blogThursdays: (Brand Awareness) A testimonial from a customerFridays: (Loyalty) Offer for repeat customers