LinkedIn Media Solutions

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Enhance your brand with the power of Social Media!

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  • [Note: Use this slide to communicate the power of our job matching algorithm--Jobs You May Be Interested In--and the importance of posting all jobs on LinkedIn]Reaching candidates on LinkedIn begins with posting all of your professional jobsLinkedIn understands the professional background of every one of our members. Using our job matching algorithms, we can target each member with the most relevant jobs automaticallyWhen you post all of your jobs on LinkedIn, you’re able to show highly relevant jobs to all of your target candidatesSteve will see marketing roles, Erica will see sales roles and Bryan will see finance roles (If you only post sales roles, for example, you miss an opportunity to engage people like Bryan and Steve)This targeting is so effective that over 50% of job applications on LinkedIn now come from recommended jobs (not active job search)While we have a healthy group of active candidate searching for jobs, you aren’t limited to this group on LinkedIn as you are with traditional job boardsTransition: I’ll show you exactly how candidates experience targeted jobs on LinkedIn.[Note: Recommended jobs means the viewer found the job through JYMBII, “Similar Jobs,” or “Viewers also viewed” modules. Not via job search]
  • Imagine Erica is a ROLE at ACME systems. She’s a typical passive candidate. She doesn’t visit job boards but comes to LinkedIn to network.Each time Erica logs into LinkedIn, she sees relevant jobs in the Jobs You May Be Interested In module right on the home page, and in her Network Update StreamBy putting all or most of your professional jobs on LinkedIn, you can ensure that all types of professionals you’re trying to hire see opportunities relevant to them
  • [NOTE: Remove slide if customer has already bought a LinkedIn Career Page]Another common thing members do on LinkedIn is research companies. ### professionals visit your company page each month. They may come from an employee’s profile, from a search on LinkedIn, from Google, or from another source.Today, though, they only see basic information about your company, and how they’re connected to your employeesAgain you’re missing an opportunity to truly engage them.[Note: This excludes employees viewing their own company’s page]
  • Investing in the LinkedIn solution allows you to reach candidates like Erica at all touch points on LinkedIn:-When they visit the home page through Jobs You May Be Interested In modulesWhen they network with your employees (Work With Us)When they research your company (Career Page)And in the case of active candidates, when they search for jobs. Active job seeking is just one dimension of LinkedIn jobsHowever, it’s important that all of your professional roles are represented so that all types of professionals know you’re hiring people like them. People of all seniority levels and functions are on LinkedIn every day, and if you limit the jobs you post, you miss an opportunity to engage them with highly relevant jobs.[Note: this slide describes Jobs, Career Page and Work With Us, but presents them as part of a seamless solution]
  • LinkedIn Media Solutions

    1. 1. Media SolutionsYour Brand on LinkedIn Vs. The Competition
    2. 2. LinkedIn Jobs Targeting:Relevant opportunities at all touch points 2
    3. 3. TargetingTarget every candidate with relevant jobs automatically Jobs you may be interested in Jobs you may be interested in Jobs you may be interested in Human Resources Director Director of Finance Finance Manager LinkedIn – Apply Now LinkedIn – Apply Now LinkedIn – Apply Now Sr. HR Director Sr. Director of Finance Financial Analyst Gap Inc. – Apply Now Amazon – Apply Now Bank of America – Apply Now Erica Steve Bryan Director of Director of HR Finance Analyst Finance >50% job applications from recommended jobs [Not searched] 3
    4. 4. TargetingMembers see personalized jobs every time they log in LinkedIn posted a job you may be interested in: Director of Finance Share ● Careers ● See more jobs ● 6 minutes ago xyzCo Jobs You May Be Interested In beta Erica Robertson Director of Finance Director of Finance x LinkedIn ACME systems Sr. Director of Finance x Amazon.com Jobs You May Be Interested In beta Director of Finance Product Marekting Manager x Account Executive x NetApp NetApp– Sunnyvale, CA xyzCo – Sunnyvale, CA Product Marketing Manager Sr. Account Executive Amazon.com – Seattle, WA x Amazon.com – Seattle, WA See more » Senior Product Manager Sales Manager x NetApp – – Santa Clara, CA NetApp San Jose, CA See more »
    5. 5. Then Candidates Go to Your Company Page How are you branding yourself vs. your competition 5
    6. 6. TargetingYour company page experience is limited today Your Page Isn’t Selling Your BrandErica RobertsonDirector of FinanceACME systems 6
    7. 7. What They See From Your Competition
    8. 8. Or This…..
    9. 9. Example of Career Page Audience Targeting
    10. 10. Example of Display Ads Included w/Career Page
    11. 11. What Happens when Candidates look at a Profile from Your Company? How are you branding yourself vs. your competition 11
    12. 12. Targeting What do candidates see when they visit your employees’ profiles? Viewing Profiles is the #1 Activity on LinkedInErica RobertsonDirector of FinanceACME systems
    13. 13. If You Control Your Brand, This is What Your Candidates See… How are you branding yourself vs. your competition 13
    14. 14. Targeting Engage them with personalized opportunities Viewing Profiles is the #1 Activity on LinkedIn Erica Robertson Director of Finance LinkedInErica RobertsonDirector of FinanceACME systems
    15. 15. TargetingInfluence candidates at every touch point On the LinkedIn Homepage When they network with your employees Director of Finance Director of Finance LinkedIn LinkedIn Erica Robertson Director of Finance ACME systems When they search When they research your for jobs company Director of Finance Director of Finance LinkedIn LinkedIn

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