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Media Trust Sponsored Workshop — Forrester

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Interactive investments will grow in the recession Net 43% would increase spend
Marketers got more bullish throughout 2008 Net 13% would increase spend
Performance matters "As the economy continues to put pressure on advertising budgets, marketers are looking for increased accountability for every dollar they spend.” – Michael Walrath, Yahoo!
Thank you Neil Strother +1 425.827.7150 [email_address] www.forrester.com Entire contents © 2009 Forrester Research, Inc. All rights reserved.

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Media Trust Sponsored Workshop — Forrester

  • 1.  
  • 2. Interactive investments will grow in the recession Net 43% would increase spend
  • 3. Marketers got more bullish throughout 2008 Net 13% would increase spend
  • 4. Performance matters "As the economy continues to put pressure on advertising budgets, marketers are looking for increased accountability for every dollar they spend.” – Michael Walrath, Yahoo!
  • 5. Thank you Neil Strother +1 425.827.7150 [email_address] www.forrester.com Entire contents © 2009 Forrester Research, Inc. All rights reserved.