How could we prototype a social design practice?


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  • There is an open field for social design: personal and home services. Many are included (customers and caretakers), few are satisfied, and evryone has an opinion, but NOBODY is listening.

    Personal and home services can be designed; participants can add and change the content, and a review can be done directly after changes in design. A systematic approach (based on practice) could be really big help for companies, volunteers, and all participants.
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How could we prototype a social design practice?

  1. 1. Design for social innovation From critique to prototyping an emerging practice Aditya Pawar! PhD student, Umea Institute of Design A brief presentation to fellow design doctoral students on the big debates in social design. June 2014
  2. 2. Critique: Purgatory of (social) design Philips Chulha Stove Life- Straw One laptop per child There are professions more harmful than industrial design, but only a few of them. ! - Victor Papanek, Design for the real world
  3. 3. Transformative + Design Transformative design is meant to express a way of living well, while at the same time consuming fewer resources and generating new patterns of social cohabitation ! - Burns, Cottam, Vanstone and Winhall, RED Report
  4. 4. Why this is an ‘emerging’ practice 1 The loss of personal creative authorship 2 Shaping behaviour rather than form 3 Transformation design is never done 4 Creativity happens in run-time, not just in design-time 5 Diversity over quality 6 Design becomes a pro+amateur community Challenges to designers/ researchers
  5. 5. Research goal: Prototyping Practices …..we aim to 'prototype' not objects or services but practices in order to experiment and explore the implications of social, cultural and technological changes and challenges to design….. ! !
  6. 6. Research questions ! a. Redefining the designer’s role and capabilities in transformative design? ! ! b. How can design manifest itself embedded in the context of concern? ! ! c. What are the new aesthetics of formless design?! ! ! !
  7. 7. Knowledge through reflection in action Participatory action research… with communities of practice… !
  8. 8. Related work by others
  9. 9. Design Pilots (ongoing) • Sliperiet: Social collaborative open organisation ! • Umea Pantry: Niching sustainable food strategies in Umea ! • Services that Google cannot provide: Community co-creation at Umea Public Library ! • Urban sanitation: product service system for urban slums in Dhaka ! ! !
  10. 10. Positive deviations: Eco-local food production around Umea • Ecological vegetable farming • Ecological sheep farming • Permaculture farming • Farming for self-sufficiency • Urban farming 1. Umea Pantry: Niching sustainable food strategies in Umea
  11. 11. FarmersUrban/ guerrilla farmers Citizens RetailersRestaurants Farm Fork
  12. 12. The brief = Matters of concern. • POTENTIAL FARMS: Park land that is not used for urban farming but has the potential to be used. • EXISTING URBAN FARMS: Existing urban farms in Alidhem, Carlshem, Ersboda and Broparken. • NEIGHBOURHOOD INVOLVEMENT: The neighbourhood involvement depends on the activities organised around farming and the inhabitants themselves • Alidhem • Ersboda • Study-circle HQ • Carlshem! ! ! • Broparken NEGOTIATING RESOURCES! LAND: Legally procured land or Illegally procured land MANURE: Manure placed by the municipality WATER: Permission taken to access underground municipal pipelines TOOLS: Tools are pitched in voluntarily by members SEEDS/SAPLINGS: Seeds and saplings volunteered by members … negotiating boundaries
  13. 13. 2. Sliperiet: Social collaborative open organisation STRUCTURING OPEN-NESS Workshop Proposal for Sliperiet Proposal by Marlene Johansson Aditya Pawar E n tre p re n e u ria l zo n e Makerzone M eeting zone
  14. 14. Workshop: Co-imagining the value of sliperiet Sliperiet Users Internal Environment External Environment Motivation/ mission/ values Organisational culture Core processes & rituals Physical-technological infrastructure StudentsInternal actors Researchers Creative - cultural companies Entrepreneurs/ Start-ups
  15. 15. Serious play
  16. 16. Discussion
  17. 17. Analysis SynthesisParticipatory input Participatory output Breaking up into socio-material raw materials Re-assembling into new socio-material assemblies - Boundary spanning - Infrastructuring/ Scaffolding - Prototyping /futuring - reconfigurations - Making things visible - Tracing & probing - Critical design - Foresight/ projecting - Narratives - Trust & confidence building Designing publics Transformative design Design-time Post-Pre- What can a social design process look like when the design is never done?
  18. 18. How can we make transparent the black-box of big society?
  19. 19. What are the limits of social design? Fuzzy front end Later end Latent Design & discovery Mobilisation Main streaming Embedding • Period of under performance or gradual improvement before innovation occurs • Strategy and process for innovation are developed • Piloting innovative ideas, developing new structures and terms • Innovation becomes routine as ideas and working practice are main streamed in one place, service or sector • Value of innovation grows. Systemic innovation may occur, where the locality has the potential to innovate in other sector Source: Young foundation (2007) 90% Design engagements
  20. 20. How can we scale up human centred design? to take on complexities of designing for communities and networks