another insight about MARKETING in this new wave technology era. some of

1. MARKETING… in the new wave technology era
@aditforever

2. Marketing Is The Activity, Set Of Institutions, And Processes
For Creating, Communicating, Delivering, And Exchanging Offerings
That Have Value For Customers, Clients, Partners, And Society At Large.
~ American Marketing Association ~

3. SATISFYING NEEDS AND WANTS THROUGH AN EXCHANGE PROCESS
~ Philip kotler ~

4. MARKETING IS THE MANAGEMENT PROCESS FOR IDENTIFYING,
ANTICIPATING AND SATISFYING CUSTOMER REQUIREMENTS
PROFITABLY.
~ the chartered institute of marketing ~

5. remember … 4P’s of Marketing

6. Product
remember … 4P’s of Marketing
Price
Promotion
Place

7. Product
remember … 4P’s of Marketing
Price
Promotion
Place
+3P’s
People
Process
Physical Evidence

8. “MARKETING is not just the
responsible of the
Marketing Dept. It’s a
whole company business”

9. learning from Starbucks …

11. the coffee
cup
branding
ambience
people
service
feedback form

12. … and Nike

13. … an integrated branding development

14. but … the product it self matters

15. Creating
Product
Identify
Customer
Needs
Branding &
Packaging
Pricing
Communicate &
Promoting
Placing/
Delivery
After Sales
Service
“Marketing”

16. Creating
Product
Identify
Customer
Needs
Branding &
Packaging
Pricing
Communicate &
Promoting
Placing/
Delivery
After Sales
Service
“Marketing”
Marketing
Research
Production
Process
Brand Building
& Strategy
Pricing Strategy/
Business
Model
Communication
Strategy
Sales &
Delivery Strategy
Customer
Engagement

17. Marketing & Sales Funnel
Customer
Awareness
brand
Awareness
brand
consideration
brand
preference
purchase
intention
purchase loyalty
customer
advocacy
Marketing Sales
handoff
uction
r
s

18. ~ Philip kotler ~
WITHIN FIVE YEARS, IF YOU RUN YOUR
BUSINESS IN THE SAME WAY AS YOU DO NOW,
YOU’RE GOING TO BE OUT OF BUSINESS

19. PEOPLE DON’T
PAY MORE
FOR BRAND
PEOPLE
BELIEVE
STRANGERS
IN COMMUNITY
PEOPLE DON’T
SEE THE VALUE
IN MINIMAL
DIFFERENCE
CONTROLLED MEDIA
LESS POWER.
SOCIAL MEDIA
MORE POWER
OUR LIVES FROM NOW ON

20. DISTRIBUTORS
more demanding
TRADITIONAL MEDIA
is declining
COMPETITION
crowded. heavy price cutting
PUBLIC
wish spend less
SOCIAL MEDIA
increasingly influential
TRADITIONAL MARKETING’S
LOSS OF EFFECTIVENESS

21. “MARKET ENVIRONMENT has
changed. MARKETING IS NOT (JUST) A
MARKETING DEPARTMENT BUSINESS.
IT’S NOW TIME FOR implement new
marketing strategy with HUMAN
SPIRIT VALUE.”
the key is to communicate
& collaborate

22. it’s now time for Content Marketing
traditional marketing is dead!
Content Marketing = Thought Leadership
*We’ll learn more detail about content marketing later ;)

23. MARKETING 3.0 CREDO!
- several simples marketing spirit -

24. #1 LOVE YOUR CUSTOMER,
RESPECT YOUR COMPETITOR
WIN THEIR LOYALTY BY GIVING THEM GREAT VALUE AND
CONNECTING WITH THEM EMOTIONALLY

25. #2 BE SENSITIVE TO CHANGE,
BE READY TO TRANSFORM
BUSINESS LANDSCAPE IS CHANGING AND COMPETITORS
ARE GETTING SMARTER ALONG WITH YOUR CUSTOMER

26. #3 GUARD YOUR NAME,
BE CLEAR ABOUT WHO YOU ARE
BRAND REPUTATION IS EVERYTHING THUS ENSURE THAT
YOU COMMUNICATE YOUR POSITIONING AND
DIFFERENTIATION TO YOUR TARGET MARKET

27. #4 CUSTOMER ARE DIVERSE,
GO FIRST TO THOSE WHO
CAN BENEFIT FROM YOU
SIMPLE PRINCIPLE OF SEGMENTATION BUT YOU CAN’T
AND SHOULDN’T TRY TO BE ALL THINGS TO EVERYONE

28. #5 ALWAYS OFFER A GOOD PACKAGE
AT A FAIR PRICE
PRICE & PRODUCT MUST MATCH CUSTOMERS EXPECTATION
NOT YOURS

29. #6 ALWAYS MAKE YOURSELF AVAILABLE,
SPREAD THE GOOD NEWS
DON’T MAKE IT HARD FOR CUSTOMERS TO FIND YOU

30. #7 GET CUSTOMERS,
KEEP THEM, GROW THEM
GET TO KNOW YOUR CUSTOMER ONE ON ONE SO YOU HAVE
A COMPLETE PICTURE OF THEIR NEEDS, PREFERENCES AND
BEHAVIOR

31. #8 WHATEVER YOUR BUSINESS,
IT’S A SERVICE BUSINESS NOW
YOU MUST HAVE THE SPIRIT OF WANTING TO SERVE YOUR CUSTOMER

32. #9 ALWAYS REFINE
YOUR BUSINESS PROCESS
IT’S A NEVER ENDING PROCESS, EXCEED YOUR PROMISES TO
CUSTOMERS & SUPPLIERS

33. #10 GATHER RELEVANT INFORMATION,
BUT USE WISDOM IN MAKING DECISION
KEEP LEARNING, CONSIDER MORE THAN THE FINANCIAL IMPACT

34. ~ end of presentation ~