SearchLove London 2014 - Becoming a Digital Super-Hero
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Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
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SearchLove London 2014 - Becoming a Digital Super-Hero
- 1. Becoming a Digital Super-Hero Ade Lewis @AdeJLewis TEAPOT CREATIVE ! SearchLove London 2014
- 2. 2011
- 3. Who? Me?
- 4. How to do SEO?
- 5. Circa 2009
- 7. Circa 2009
- 8. 2011
- 9. ?
- 10. Diversion
- 13. End of Diversion
- 15. ?
- 16. ?
- 17. ?
- 19. It ain’t what you do it’s the way that you do it !
- 21. Becoming a Digital Super-Hero
- 22. What is a Digital Super-Hero ?
- 23. Freelance Agency In-house Super-Hero Status
- 25. Happy W ife = Happy Life
- 26. Happy Kids= Happy W ife = Happy Life
- 27. End of Diversion
- 28. Freelance Happy Clients = Happy Life
- 29. In-house Happy Boss = Happy Life
- 30. Agency Happy Clients = Happy Boss = Happy Life
- 31. Go Home Happy !
- 32. Super-Hero Status Star t
- 33. Understand Curate Deliver Lear n
- 35. Would you start trying to optimise a site for conversions if you didn’t understand what the goals are? No W ay !
- 36. Would you start working on a piece of content if you didn’t understand the audience? Uuuummm… No
- 37. Would you start trying to outreach if you didn’t fully understand the content? W ell… You shouldn’t do
- 38. Would you start working for a new client if you didn’t understand their business? Hmmmmmm… Yes?
- 39. Understand Your Client !
- 40. No. Is he any good? Do you know John?
- 41. Like
- 42. Trust
- 43. Know Like Tr ust
- 46. 2.. 3.. 6.. months
- 47. !
- 48. Get to Know Your Client !
- 49. Know When to Refuse a Client !
- 50. I shouldn’t have taken this one on…
- 51. I’m probably going to regret this…
- 52. I don’t have to do this !
- 53. Know When to Sack a Client !
- 56. Star t Understand Curate Ideas
- 59. Secret Weapon Thoughts and Tactics Content ideas Call for backup
- 63. Content Ideas
- 64. Team Library
- 66. Call For Backup
- 67. Get Some Buddies Share Collaborate Challenge Help Lear n Discuss
- 68. Secret Weapon Thoughts and Tactics Content ideas Call for backup
- 69. Some Juicy Stuff Competitor Content Audit bit.ly/teapot-audit
- 70. #1 Put together a list of successful sites within your niche
- 71. #2 Locate Their XML Sitemaps
- 72. #2 Locate Their XML Sitemaps Failing that: Crawl site using screaming frog www.screamingfrog.co.uk
- 73. #3 Download URL Profiler urlprofiler.com
- 74. #3 Download URL Profiler Awesome ! urlprofiler.com
- 75. #4 Import a sitemap or screaming from export •
- 76. #5 Select data and run •
- 77. •
- 78. #6 Repeat for all competitors
- 79. #7 Combine all results in to a single spreadsheet Windows Mac bit.ly/combine-windows bit.ly/combine-mac
- 80. #8 Add social metrics data together in a new column
- 81. #9 Create a new sheet and duplicate data Create a new sheet •
- 82. #9 Create a new sheet and duplicate data Select all then copy •
- 83. #9 Create a new sheet and duplicate data Select all then Paste •
- 84. #10 Order sheet 1 by Referring Domains Order sheet 2 by Total Social Shares
- 85. #11 Cleanup your spreadsheets •
- 86. #12 Copy and combine Take the top 50 rows from both sheet 1 and sheet 2 Copy in to a New Sheet and De-Dupe by URL
- 87. 10 Reasons to Visit Your Local Library This Summer How to Survive the Holidays when Traveling with Kids How to Stop a Child from Being Bossy 100 Safety Rules Every Parent Should Follow 30 Blogs for Reducing Your Family’s Carbon Footprint 20 Blogs Explaining How to Have a Successful School Picture Day 5 Trends for Teaching Kids Languages 4 Ways to Make the Holiday Season More Enjoyable How to Handle it when Your Child Won't Sleep in the Dark How to Get Your Children to Cooperate 30 Blogs With the Best Homeschooling Tips How to Respond to a Poor Evaluation of Your Child How to Promote Healthy Eating Habits in Young Children How to Help a Child Who is Being Bullied 8 Ways to Stay Connected to Your Child While You're at Work 3 Effective Uses of an Allowance What Should You Do if You Think Your Child Has Vision Problems? How to Wean Your Child Off a Pacifier 21 Blogs Celebrating Moms with the Best Poems and Sayings 4 Reasons to Say I'm Sorry to Your Children Teaching Your Child About Peer Pressure
- 88. Want to get some links ? Yeah Yeah
- 89. #13 Copy content URLs then Add to a Majestic Bucket majestic.com •
- 90. #14 Download the backlinks for each of these URL’s •
- 91. #15 Combine all downloads in to a single .csv file Windows Mac bit.ly/combine-windows bit.ly/combine-mac
- 92. #16 order by domain trust flow. De-dupe based on domain
- 93. #17 Import into BuzzStream www.buzzstream.com
- 94. Want more ? Yeah Yeah Yeah Yeah
- 95. How about social ? Yeah Yeah Yeah Yeah
- 96. topsy.com
- 97. topsy.com
- 98. topsy.com
- 99. Competitor Content Audit bit.ly/teapot-audit
- 100. Star t Understand Curate Ideas Deliver
- 101. Deliver (AKA Get Shit Done!) Don’t just think about stuff
- 102. Deliver (AKA Get Shit Done!) Do Stuff !
- 103. Happy Client Happy Life
- 104. Happy Client Happy Life 1
- 105. Stop Delivering Reports Start Delivering Change
- 106. The reason why most of us fail…
- 107. Distraction
- 108. Focus
- 109. 0 hrs 1 hr 2 hrs
- 110. Focus Focus Focus 0 hrs 1 hr 2 hrs
- 113. Apps to help you focus Mac Self Control selfcontrolapp.com Mac Focus www.heyfocus.com Windows Cold Turkey getcoldturkey.com Chrome Time Warp bit.ly/1uY0GY6 Firefox Leech Block bitly.com/gBKzd7
- 114. Track your time
- 115. Track your time ?
- 116. Apps to track time Toggl www.toggl.com Rescue Time www.rescuetime.com Fanurio www.fanuriotimetracking.com Timely www.timelyapp.com TimeSheet bitly.com/140XjD9
- 117. Get Shit Done !
- 118. Understand Curate Ideas AKA Steal) Deliver Lear n
- 119. When things go wrong ! www.teapotcreative.com/when-things-go-wrong
- 120. When things go right !
- 121. Content ? T iming ? People ?
- 122. The bigger the success the more you can lear n
- 123. Opportunity
- 125. almost 4000 Links !
- 128. What can we learn steal borrow from it?
- 129. Another Diversion
- 130. 90% of the knowledge about 20 hours
- 131. almost 4000 Links !
- 132. Another Caveat
- 133. I haven’t actually done this Example Only (Honest)
- 134. Here’s why it went
- 135. distilled created a great piece of content
- 141. If Axl Rose isn’t the Worlds Greatest Singer… Who is ?
- 142. Who should answer that question?
- 144. The Journalists ? Any Music Journalists ???
- 145. Music Bloggers ?
- 146. The Plan If Axl Rose isn’t the Worlds Greatest Singer… Who is ? Survey Music Journalists Survey Music Bloggers Outreach to Music Journalists and Bloggers
- 147. Some Juicy Stuff Boost Your Social Outreach bit.ly/teapot-twitter
- 148. Press Pass www.presspass.me 75 Journalists
- 149. site:twitter.com -inurl:status -inurl:hash -intitle:search inurl:music-journalists
- 150. site:twitter.com inurl:lists inurl:members inurl:music "music journalist"
- 152. Results •
- 153. urlprofiler.com •
- 154. 8,338 Users
- 155. If Axl Rose isn’t the Worlds Greatest Singer… Who is ! Have your say
- 156. Kick-Ass Content !
- 158. Your Content 11,000 Users
- 159. Reality Check 11,000 Users 8,250 Users
- 160. Reality Check 8,250 Users 1,650 Engagements 20% CTR
- 161. Reality Check £600 to £900 1,650 Engagements
- 162. The Plan If Axl Rose isn’t the Worlds Greatest Singer… Who is ? Survey Music Journalists Survey Music Bloggers Outreach to Music Journalists and Bloggers
- 163. Reality Check Test a Sample list first !
- 164. Remember… Get Shit Done Focus
- 165. Boost Your Social Outreach bit.ly/teapot-twitter
- 166. Understand Curate Ideas AKA Steal) Deliver Super-Hero Status Lear n
- 167. What is a Digital Super-Hero ?
- 168. Is someone who loves going to work and loves their job.
- 169. They love their job because their boss or their clients recognise and value the work that they car r y out.
- 170. They are valued because they make a difference and deliver change.
- 171. because they feel valued, they are inspired to tr y harder and to achieve even greater things
- 172. Make a Difference Get Shit Done
- 173. Understand our Clients Deliver Change
- 174. Digital Super-Hero
- 175. Thank You ! Ade Lewis @AdeJLewis TEAPOT CREATIVE ! SearchLove London 2014