Social translation provides an online platform called Words4All that connects translators and customers through a social network. It aims to make translation services more affordable and accessible compared to traditional companies. Translators can register, pass a test to verify their skills, and receive jobs and payment through the platform. Customers can browse translator profiles, post translation jobs, select the best option based on their needs, and pay online. The platform hopes to tap into the large but fragmented $30 billion global translation market through a personalized social approach. It aims to provide income opportunities while making translations more human-centered.

1. Social translation

2. Current situation
Automated translation Traditional translation
services: companies:
- Only people understand - Expensive
people. - Inappropriate for small
- Do not contextualize translations.
correctly.
- Misinterprets idioms.

3. Opportunity
- Change the translation business.
- Make the process of obtaining a translation
more user-friendly.
- Provide an additional income to those who
speak at least two languages.
- Job opportunity for amateur translators

4. What is Words4all?
- Online platform for translations
- Social platform where users and providers of
translation services can come together. (Social
relationship)
- Fully adapted to web 2.0 and integrated with
horizontal social networks like Facebook and
Twitter.

5. How does it work if I am a
translator?
1. Register in Words4All
2. Show us what you can do by passing a test
3. Get your category range and now you can know what
you'll earn
4. Wait for offers or apply for jobs.
5. Deliver your translation within the agreed deadline
6. Get your money through paypal
7. Move up to next category range

6. How does it work if I need a
translation?
1. Register in Words4All
2. Start by either:
a. Look for translators that fit your needs: languages,
technical knowledge, price
OR
b. Publish your offer and what you're willing to pay.
c. Choose the best for you
3. Get your translation and pay for it
4. Rate your translator

7. Modifications of the original idea after
testing our value proposition
- Customer segment
- Privacy and confidentiality
- Pricing
- Translator's technical knowledge

8. SWOT
Strengths Weaknesses
● Social network based ● Important effort in
relationship between marketing needed
customers and translators ● Model based in our user's
● Quality translations for a trust
competitive price
● Agile business model
Opportunities Threats
● Niche market still to exploit ● Business competitors
● Market size grows due to ● Unpredictable economy
globalization movements

9. Market size (I)
- Market size: 30 billion $ (aprox: 23.500 M€)

10. Market Size (II)
- In 2011 the global market for language
services was worth USD 31 billion and growing
at a rate of 7,41% p.a.
- Market has large number of players but we
feel that our platform and social approach will
attract clients looking for a more personalised
service.
- We estimate our initial target market to
be 0,003% of global market share.

11. Why it's worth pursuing?
- It covers a current need.
- It will provide income to many people.
- Make translations something social and with
an human touch.

12. Thank you Danke, Grazie, 谢谢
Gracias, Merci,
Words4All team: Jaume Lahoz, Óscar Ramos, Albert Carabasa, Pablo Castilla, Patricio
Fernández, Belén Morenate, Fco Javier M.C,