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Case Study on Gengo business Model

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Internet Based Business
Case Study: Gengo Company

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Case Study on Gengo business Model

  1. 1. Internet Based Business Case Study: Gengo Company By: Heng Sothav, Sovanna Suos, Nivatana phea, Keok Sovannarong
  2. 2. 1. Introduction to Gengo : About, History & Background 2. Business Model: Value Preposition, How it work, Target Customer & Revenue Stream 3. Competitors 4. Strength & Weakness Analysis Content:
  3. 3. Introduction
  4. 4. • Gengo is a Japanese word and translated as “ language” • Founded in 2008 by Matthew Romaine and Robert Laing • Originally known as myGengo before they re-branded in 2012 History:
  5. 5. • The company's initial $750,000 seed investment round concluded in September 2010 by Automico, Intel capital, Iris Capital, NTT Docomo, Inforcomm, 500 startups, Point 9 capital, and Kapor Capital. History (cont.):
  6. 6. • Offices in Tokyo along with San Mateo, California • Work in 36 different languages • Charge: $0.60/word • Content to be translated via their website or API Background:
  7. 7. • Target four specific markets namely, enterprise, ecommerce, travel and everyone • Company's translation methods: one part technology and one part human work Background (cont.):
  8. 8. Management:
  9. 9. Business Model
  10. 10. “Gengo provides fast, affordable and quality translations by native speakers located worldwide” Value Preposition:
  11. 11. 4 Markets: 1. Enterprise 2. Ecommerce 3. Travel • Travel Listing • User Reviews • Location Guides 4. Everyone Target Customers
  12. 12. 4 markets: • Enterprise • Ecommerce • Travel • Travel Listing, User reviews, Location guides • Everyone. Target Customers:
  13. 13. • target four specific markets namely, enterprise, Ecommerce, travel and everyone • company's translation methods: one part technology and one part human work Revenue Stream (cont.):
  14. 14. Revenue Stream (cont.): Customer Purchase Price Translator Rate Cost Standard $0.06/word $0.03/word Pro $0.12/word $0.08/word
  15. 15. Competitors
  16. 16. Two types of competitors: • Free online translation • Online translation (fee charged) • Free online translation: • Limited words (most of free online translation) • Limited languages • Not accurate • Online translation with fee • Available in several languages • More accurate Competitors:
  17. 17. Free Online Translation 1. Google Translate- Available in 103 languages 2. Dictionary.com- 300 words limited & Available in 42 Languages 3. Worldlingo- 500 words limited & Available in 15 languages Competitors (cont.):
  18. 18. Paid Online Translation 1. Translation Cloud (US) • Document, Mobile App, Manual, Certified • 20,000 professional translators 2. Text Master • Translation over 40 languages • Services: Translation, Copywriting, Proofreading 3. OneHour Translation • Classic Translation (Over 3000 Language pairs) • Exclusive Translation Competitors (cont.):
  19. 19. Local Competitors (Cambodia) 1. Pyramid: Translating, Interpreting & Transcription… 2. Bridge International Translation: Document translation, Interpreting & Proofreading… 3. TS Translation Services: Translating, Interpreting & Subtitling… Competitors (cont.):
  20. 20. Strength & weakness Analysis
  21. 21. • Custom Online Tool for translator • Fast Service • Trusted by many international Enterprise • Translator must pass a strict two-phase testing process to provide quality assurance Strengths:
  22. 22. • Gengo custom translator online tool which also connect translator and customers Strengths (cont.):
  23. 23. • Trusted by many international Enterprise Background (cont.):
  24. 24. • Many Customers do not have access to online payment • Expansion of languages • No Khmer language Challenges:
  25. 25. Thank You

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