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retail management presentations on on indian drug stores

retail management presentations on on indian drug stores

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retail presentation on drug stores retail presentation on drug stores Presentation Transcript

  • PRESENTATION ON RETAIL MANAGEMNT Retail DRUG STORE
    • INTRODUCTION
    • Founded in 1886 in New Brunswick, New Jersey.
    • Headquarters situated in New Brunswick for more than 115 years.
    • International expansion started in 1919 with J&J Canada.
    • Johnson & Johnson spread its roots to the world’s largest
    • democracy, India, during the endemic post-independence turmoil of 1947.
    • Consumer products like TEK toothbrushes, Johnson’s Baby Cream and Prickly Heat Powder followed suit.
    • In September 1957, a new company, Johnson & Johnson India Ltd. was created and registered with twelve employees on its rolls.
  • MANAGEMENT OPPORTUNITIES
    • Improving at the Customer Service Level
    • Exploring New Business Models
    • Improving Business Processes
    • Providing effective cutting edge IT infrastructure and capabilities
  • FORWARD RETAIL PLANNIG ELEMENT
    • Growth of retail drug stores in INDIA
    • Scope of branded retail drug stores in INDIA
    • Improving the supply chain management
    • Availability and Convenience given to the customer
    • PAN INDIA Presence
  • DISTINCTIVE ROLE IN MARKET
    • Johnson & Johnson is the most comprehensive manufacturer of healthcare products, selling more than 100 different products in the consumer, pharmaceutical and professional markets.
    • It has a reputation for delivering high-quality products at competitive prices.
    • Rich dividends have led to innovations in the pharmaceutical industry, surgical science and diagnostics industry, and have also earned it an important place in virtually every household.
  • OWNERS APTITUDE
    • Training and working
            • Technology transfer
    • Managing stability samples and data, preparing reports for stability and feasibility
    • Analytical abilities
  • BUSINESS OBJECTIVES REQUIRING STRATEGY
    • Johnson & Johnson Reviews Growth Strategies for Medical Devices & Diagnostics and Consumer Businesses (heading)
    • Senior leaders from the company are outlining strategies for two of the business segments that will enable the company to capitalize on growing demand in the $4 trillion global market for health care products and services.
    • Recent product launches, development pipelines, and market strategies that these businesses are deploying to achieve long-term, faster-than-market, growth rates across their business.
    • Robust Pipelines Across Seven MD&D Franchises Poised to Deliver
    • innovation and growth.
  • MERCHANDISE STRATEGY OF BUSINESS
    • Unlike specialty stores, most chain drug retailers aren't merchandising the products by brand. J&J is one exception. The chain merchandises the Baby Products line, as well as other lines, as a group in the chain's 8-foot infant care section.
    • The chain also has added smaller specialty lines, such as Pure Baby's cradle cap shampoo and eczema bath care, to its lineup.
    • 3. a) In the drug channel, private label products commanded nearly 38 percent of sales in the $15 million baby oil category
    • b) Private label products accounted for 27 percent of sales in the $22.1 million baby powder category
    • c) 40 percent of sales in the $23 million petroleum jelly category and 22 percent of sales in the $40 million bubble bath segment
    • 4. private label continues to be a big force within the shampoo/conditioner, powder, oil, lotion and bath segments.
  • BUSINESS PROMOTION ELEMENTS 4 Ps of Marketing, which are the controllable elements Product - The first element of the 4 Ps of marketing focuses on your individual goods and their product line. Product includes services Place [Distribution] - The next of the 4 Ps of marketing focuses on getting product to your customer. Promotion - This element of the 4 Ps of marketing focuses on communicating with your customer. Price - The successful producer of an article sells it for more than it costs him to produce - that's his profit. The customer buys it because it is worth more to him than he pays for it - that's his profit.
  • ATMOSPHERES OF BUSINESS AND RETAIL 1.Research & development. 2.Product Approval. 3.Marketing. 4.Industry Revenue:- For the first time ever, in 2006, global spending on prescription drugs topped $643 billion, even as growth slowed somewhat in Europe and North America. The United States accounts for almost half of the global pharmaceutical market, with $289 billion in annual sales followed by the EU and Japan Emerging markets such as China, Russia, South Korea and Mexico outpaced that market, growing a huge 81 percent. .
    • GROUP MEMBERS
    • ADITYA LADHA (07)
    • NEHA GUGLANI (60)
    • PARAMVEER SINGH ( 67)