retail presentation on drug stores


Published on

retail management presentations on on indian drug stores

Published in: Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

retail presentation on drug stores

  1. 1.
  2. 2.
  4. 4. <ul><li>INTRODUCTION </li></ul><ul><li>Founded in 1886 in New Brunswick, New Jersey. </li></ul><ul><li>Headquarters situated in New Brunswick for more than 115 years. </li></ul><ul><li>International expansion started in 1919 with J&J Canada. </li></ul><ul><li>Johnson & Johnson spread its roots to the world’s largest </li></ul><ul><li>democracy, India, during the endemic post-independence turmoil of 1947. </li></ul><ul><li>Consumer products like TEK toothbrushes, Johnson’s Baby Cream and Prickly Heat Powder followed suit. </li></ul><ul><li>In September 1957, a new company, Johnson & Johnson India Ltd. was created and registered with twelve employees on its rolls. </li></ul>
  5. 5. MANAGEMENT OPPORTUNITIES <ul><li>Improving at the Customer Service Level </li></ul><ul><li>Exploring New Business Models </li></ul><ul><li>Improving Business Processes </li></ul><ul><li>Providing effective cutting edge IT infrastructure and capabilities </li></ul>
  6. 6. FORWARD RETAIL PLANNIG ELEMENT <ul><li>Growth of retail drug stores in INDIA </li></ul><ul><li>Scope of branded retail drug stores in INDIA </li></ul><ul><li>Improving the supply chain management </li></ul><ul><li>Availability and Convenience given to the customer </li></ul><ul><li>PAN INDIA Presence </li></ul>
  7. 7. DISTINCTIVE ROLE IN MARKET <ul><li>Johnson & Johnson is the most comprehensive manufacturer of healthcare products, selling more than 100 different products in the consumer, pharmaceutical and professional markets. </li></ul><ul><li>It has a reputation for delivering high-quality products at competitive prices. </li></ul><ul><li>Rich dividends have led to innovations in the pharmaceutical industry, surgical science and diagnostics industry, and have also earned it an important place in virtually every household. </li></ul>
  8. 8. OWNERS APTITUDE <ul><li>Training and working </li></ul><ul><ul><ul><ul><ul><li>Technology transfer </li></ul></ul></ul></ul></ul><ul><li>Managing stability samples and data, preparing reports for stability and feasibility </li></ul><ul><li>Analytical abilities </li></ul>
  9. 9. BUSINESS OBJECTIVES REQUIRING STRATEGY <ul><li>Johnson & Johnson Reviews Growth Strategies for Medical Devices & Diagnostics and Consumer Businesses (heading) </li></ul><ul><li>Senior leaders from the company are outlining strategies for two of the business segments that will enable the company to capitalize on growing demand in the $4 trillion global market for health care products and services. </li></ul><ul><li>Recent product launches, development pipelines, and market strategies that these businesses are deploying to achieve long-term, faster-than-market, growth rates across their business. </li></ul><ul><li>Robust Pipelines Across Seven MD&D Franchises Poised to Deliver </li></ul><ul><li>innovation and growth. </li></ul>
  10. 10. MERCHANDISE STRATEGY OF BUSINESS <ul><li>Unlike specialty stores, most chain drug retailers aren't merchandising the products by brand. J&J is one exception. The chain merchandises the Baby Products line, as well as other lines, as a group in the chain's 8-foot infant care section. </li></ul><ul><li>The chain also has added smaller specialty lines, such as Pure Baby's cradle cap shampoo and eczema bath care, to its lineup. </li></ul><ul><li>3. a) In the drug channel, private label products commanded nearly 38 percent of sales in the $15 million baby oil category </li></ul><ul><li>b) Private label products accounted for 27 percent of sales in the $22.1 million baby powder category </li></ul><ul><li>c) 40 percent of sales in the $23 million petroleum jelly category and 22 percent of sales in the $40 million bubble bath segment </li></ul><ul><li>4. private label continues to be a big force within the shampoo/conditioner, powder, oil, lotion and bath segments. </li></ul>
  11. 11. BUSINESS PROMOTION ELEMENTS 4 Ps of Marketing, which are the controllable elements Product - The first element of the 4 Ps of marketing focuses on your individual goods and their product line. Product includes services Place [Distribution] - The next of the 4 Ps of marketing focuses on getting product to your customer. Promotion - This element of the 4 Ps of marketing focuses on communicating with your customer. Price - The successful producer of an article sells it for more than it costs him to produce - that's his profit. The customer buys it because it is worth more to him than he pays for it - that's his profit.
  12. 12. ATMOSPHERES OF BUSINESS AND RETAIL 1.Research & development. 2.Product Approval. 3.Marketing. 4.Industry Revenue:- For the first time ever, in 2006, global spending on prescription drugs topped $643 billion, even as growth slowed somewhat in Europe and North America. The United States accounts for almost half of the global pharmaceutical market, with $289 billion in annual sales followed by the EU and Japan Emerging markets such as China, Russia, South Korea and Mexico outpaced that market, growing a huge 81 percent. .
  13. 13.
  14. 14. <ul><li>GROUP MEMBERS </li></ul><ul><li>ADITYA LADHA (07) </li></ul><ul><li>NEHA GUGLANI (60) </li></ul><ul><li>PARAMVEER SINGH ( 67) </li></ul>