The Product Manager Pathfinder v2 - Steve Wells at ProductCamp Boston, April ...
1
1. An Organization study at UltraTech Cement Ltd.
[Unit: Rajashree Cement Works] Malkhed
By –
ABDUL GAFOOR M
Reg. No. 11TUCMA001
Under the Guidance -
Dr. K Janardhanam
CANARA BANK SCHOOL OF MANAGEMENT STUDIES 1
Bangalore University, Central College Campus, Bangalore - 001
2011-2013
2. Industry Profile
Cement plays an important role in the economic development of the
country.
In 1824, Joseph Aspdin invented Portland Cement in England.
In 1889, Kolkata Cement manufacturing started
Facts (June -2012)
• India is second largest cement market in the world
• Sector Capacity 324 MTPA
• Sector Production 214 MTPA
• Consumption per capita 190Kg (world 490kg/capita)
• More production in India North 35% & South 27%
• Major players in India ACC, UltraTech cem., ICL, JP Cem., Ambuja cem., 2
Shree cem. etc
3. Company Profile
• Established in 1983 Grasim’s first
cement plant at Jawad in
Madhya Pradesh.
• UltraTech cement was acquired
from L&T in 2004.
• Annual capacity of 52 MTPA,
Exports over 2.5 MTPA, which is
about 30% of the country's total
exports
• 12 integrated plants, 1 white
cement plant, 11 grinding units in 3
India.
4. RCW Profile
A unit of UCL, Started with capacity of 0.50 MTPA & now 4.70 MTPA at Malkhed
in Gulbarga District.
The unit manufactures Portland cement
Coal based thermal power plant with a 58.2MW Capacity
only cement plant in Indian with a captive coal washer
limestone mine is one of the largest single location mines in India spread over all
area of 1800 acres.
4
5. Vision & Mission
Vision
To be a Market Leader in Cement Business and recognized as the
benchmark for:
Customerisation
Quality Consistency
Product Range
Cost Competitiveness &
Employee Empowerment.
Mission
“To deliver superior value to our customers, Shareholder employee &
Society at large” 5
7. Organization Structure
Unit Head
Technical Commercial HR & Admin. Mines CPP
(FH) (FH) (FH) (FH) (FH)
Cement Plant Finance & Accounts Human Resource Mines Maintenance
Dept.
Employee Relation
Power Plant Materials Mines Operation
& Legal
QC/R&D Raw Material Security &Administration
Environment Procurement
Raw Material Purchase Community
Handling Development
T&D Information Hospital
Technology (IT) 7
Marketing &
Sales
8. Functional Department
Human Resource Dept. Important Dept.
Recruitment & Selection CSR (KJST)
Manpower Planning Time Office
Guidance & Motivation to the Estate
employee
Transfer & Promotion Security
Wage & Salary Admin. Hospitality (TPT/GH)
Training & Development T & D cell
Performance Appraisal ESST
Production Dept. Finance Dept.
• Technical magt. • Store accounting & material
valuation
• Heating & cooling to produce clinker
• Maintain accounts ledger &
• Raw mill used for raw materials processing all department
grinding and drying. process.
• Preparation of cement • Payment of employee & workers
• Quality control system & packaging payroll 8
etc… • Billing of all services related to
agents, dealers etc.
9. SWOT Analysis
STRENGTHS WEAKNESSES
Better Quality Insufficient manpower
Long relationship with customer Stimulating & retaining young talent
Strong brand image & excellent marketing Difficulty to obtain skilled workers which in turn
support increases cost of training for imparting skills to
Strong financial back support by group workers.
Large distribution network
OPPORTUNITIES THREATS
Develop new marketing areas Competitors are the main threat like ACC,
Maintain the position of competition in the
market. VASAVADATTA & JAWAR CEMENT
Growing e-commerce’s business. Increasing coal prices & shortage of coal in the
country which is the main material for producing
cement in the power plant of the cement
companies. 9
10. Findings
UltraTech one of the icons of cement industry in India and the World.
Manpower in case of labour is limited for more production.
Canteen facility provided should be improve
They more care about safety in the factory for everyone
The hospitality department provides well accommodation, food & transport
facilities for VIP’s, Regular Executives, & New Joiners.
All the major departments like Finance, Marketing, Human Resource, and
Production work hand-in-hand. So this unit’s role is vital in UltraTech Cement.
The green environment in the factory & surrounding village
10
The company’s organization structure is in the form of mechanistic model.
11. Suggestion & Conclusion
SUGGESTION
• They can adopt addition manpower for more production.
• Provide a chance to the engineers & employee of this unit to grow their skills &
talents by using the techniques outstation training & higher study in their
interested field.
• At the workplace staff has work stress, so concerned authorities should make
effort to introduce relaxation techniques as yoga, pranayama, meditation, etc. in
the regular training programs.
CONCLUSION
• UltraTech Cements is going for major expansions and modernization of cement
plants across the country. Shortly they opening of unit 2 in malkhed near to unit
1 & unit 3 in Hotgi..
• So, UltraTech Cements have huge opportunities in future. Now a day’s
construction and infrastructure industry are booming. I hope this occasion will 11
make UltraTech Cements huge profit.
• The company has the opportunity to become market leader in cement industry
throughout globally.