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Social Media Measurement 101
1. Aaron C. Newman Founder, Techrigy Author: Enterprise 2.0 Implementation http://sm2.techrigy.com May 2009 SMB Tech Valley Social Media Measurement 101
5. Old World: Advertising was shouting as loud as possible to reach a mass market. What happened: People learned how to tune your message out New World: Renaissance in WOM Tapping into the conversations Evolution in Marketing
Introduction to Social Media Measurement How did we get here, why is it important, building your brand in social media How to Measuring Social Media Discuss sentiment, demographics, geographics/language Calculating ROI Social Media Optimization - Techniques for optimizing your brand in social media Resources, Conclusions, Questions
Dunbar's number was first proposed by British anthropologist Robin Dunbar , who theorized that "this limit is a direct function of relative neocortex size, and that this in turn limits group size ... the limit imposed by neocortical processing capacity is simply on the number of individuals with whom a stable inter-personal relationship can be maintained." No precise value has been proposed for Dunbar's number, but a commonly cited approximation is 150. Connectors are people who know lots of people and have an “impulse” and “a special gift” for relating to others in different “worlds” and can link people together. Knowing many others is seen as a source of significant social power. Connectors are seen by Gladwell as providing the social glue for a social epidemic.
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