Annakaisa Kultima discusses the evolving landscape of game design, emphasizing the personal nature of the industry and the need to cater to diverse player experiences. She advocates for developers to embrace challenges, stand out, and prepare for failure in order to create innovative games. The document highlights the importance of iteration and adaptability in game development.

1. WTF... is HAPPENING?
Annakaisa Kultima

2. aakoosgamelab.com if you are a game developer,
Annakaisa Kultima (AK) I study you.
annakaisa.kultima@uta.fi
+358 50 443 7258
Kanslerinrinne 1,
33014 University of Tampere, Finland

5. Science
and Design

6. “Game design
is second order
design.”

7. Iteration.

8. Game industry is
still very personal.

9. But it’s kinda
hard...

10. What is
happening?

11. Casual turn

12. Everybody plays.

13. Social turn

14. Metrics are
here.

15. Games are big.

16. Triple-A ??

17. We attract kids
that love games.

18. “We don’t need
another you.”

19. Girls have to
wait in line too.

20. What to learn
and what to
teach?

21. Prepare!

22. Hybrid
experiences.

23. More players.

24. Design is a bitch.

25. “If you love what
you do, you will
preserve.”

26. You are not the
audience.

27. Don’t stand at
the crossroads
waiting.

28. Make brave
games.

29. Don’t be afraid
to stand out.

30. Prepare to fail.

31. And do it again.

32. Now let’s go
cupcakes.
@aakoo
@AAKOOPLAYS
annakaisa.KULTIMA@uta.fi