1. ‘ Entertainment weekly’ – well respected magazine for TV and films. Instantly increases the films reputation. Magazine mentions the films main selling point. Paranormal Activity (PA) was famed for its low budget, especially as it became a Hollywood hit. Facial expressions plays on horror stereotypes. Woman is scared and screaming, whereas the man has his arm around her and holding her hand, showing us that he’s protecting her from the supernatural. ‘ Tale of Terror!’ – further signifier of Horror/thriller genre. Cover also promotes Stephen King, who writes books in the same genre of PA. His fans could watch PA, as they enjoy his books and would therefore like similar films.