1. ‘ The Joker vs Batman’ – Tells us the basic narrative of the film. Mentions Clint Eastwood – could get his fans to buy magazine, who then get exposed to The Dark Knight film. Encourages readers to purchase the corresponding cover – strong marketing campaign. Barcode is a convention found on magazine covers along with price, issue number etc. We can perceive from this cover that ‘The Joker’ is a villain, due to his eyes looking straight at the camera, defining anger and seriousness. He looks as if he’s alone, the connotation of this is to emphasise he’s significant. Also he’s confident, powerful and brave enough that the audience only needs his face to recognise that. ‘ Summer Just Got Serious’ juxtaposes his name ‘The Joker’. This however is an appeal of the villain, as his name doesn’t suggest he is a villain.