This document proposes a marketing strategy to help parents discover and understand the potential of their gifted children (called "MiNDs"). The strategy involves: 1. A digital campaign using visuals on Instagram to reveal the "hidden superhero" side of MiNDs and encourage parents to share their child's superpowers. 2. An informational booklet called the "Superhero Guide" to educate parents and teachers about how MiND minds work and how to develop their potential. 3. Partnering with an endowment fund for gifted children to connect young MiNDs with role models and provide support programs. 4. Working with media to provide expert advice to help recognize and support MiND super