Con air proposal2.

Nonprofit Inspirational Publishing ™ ® {Meredith 2015 © Copyright} | Confidential
1Take the bad and make it good!
Ph.# (208)870-2362
8050 Ustick Rd. Boise ID, 83704

Project Con-Air
Situations, Weapons, Objective, Tactics
S.W.O.T
The biggest reason criminals turn to drugs and crime isn’t because they are bad people, it’s because they
aren’t receiving two basic fulfillments, the physiological and safety or otherwise financial security. They also don’t
feel their life is worthwhile or fulfilling. William Glasser, a psychoanalyst said that people have two needs, (1) the
need to feel worthwhile, and (2) they need to love and be loved. It’s when these things aren’t satisfied that we begin
to act erratic and lose control. This brings us to a revolutionary objective.
The Objective is simple. If we are to bring the criminals, the disabled, the homeless and all of societies
rejects back to congruence we need to give them something that feels worthwhile. What could be more worthwhile
then getting paid good money to Inspire and be mentors while raising money for schools? Here is our proposal…
Our goal is to train and recruit 10 disabled, 10 homeless, and 10 ex-criminals that have been convicted of drug
or gang related crimes to be successful mentors by treating them with genuine regard and giving them something they
can feel worthwhile about. What we plan to do is transform them into hard working, money raising, marketing
machines. These guys will be the pillars to our community, helping kids by providing mentorship and soliciting the
business community and government officials into donating money to their local schools in exchange for Nonprofit, tax
deductible advertising and P.R. By soliciting corporate heads and government officials into donating money to their
local schools we will raise millions in an unbeatable market through campaign contributions and possible tax credits
generated by the public. The political leaders will be inspirationally driven to be seen and heard on our mass-
distributed, “Free” school posters and magazines. The 10 ex criminals will work the phones full time. The 10 homeless
and 10 disabled will interview and the 10 homeless, now employed will learn how to put together an inspirational
magazine. Every story is published online no matter what, but what we are really looking for is anything truly
inspirational! Something that says I overcame something I never thought I could and we think will motivate the
community. As our previously rejected workers here their stories they too will become more and more inspired to
overcome their own struggles.
Before they get on the phones we will discuss any potential stories worth publishing and then select from the
most inspiring, we’ll mention them all, but really focus on the amazing and awe inspiring. We want every student to
have a chance to be heard. All outgoing calls are monitored and mostly done through referrals by our for-profit,
separate department!
You heard about our posters at school. Now hear about the revolutionary, inspirationally driven magazines, a
useful recourse for the business community and government officials. There will be a magazine for community,
National, and global distribution. For local businesses and city/county government officials, we will have the
Community Magazines. And for those trying to be President or those that can afford, we will have a national
magazine. One day we hope to have an Inspirational World Magazine in every country and every town across the
globe.
We will show all the worlds’ leaders shaking hands and supporting the younger next generation students that
will one day take our place and lead us to victory! Any student that makes a major achievement will be featured in
one or all of our magazines. By doing this we will raise billions upon billions in school funding for students, while
also providing some mentorship for struggling teens.
In the beginning we will take 20 or 30 outcasts, give them the best training and teach them some unique
values and incentives that send them soaring to the moon! And in the end they will be nothing but stars that have
fallen, standing there, reaching for the heavens…
The students will be like the Assistant Editors and Chiefs. And all of our art work will come from a place
lost, but now found. The Prisons will be our artistic salvation, and the students will give us what we want to see and
hear. We are called Inspirational publishing for a reason, and who are we trying to inspire? The Kids, Duh…
A demonstration project will allow us to perfect our strategies. Once we have worked out all the bugs, if any.
We will let loose through main stream media. We need $_____ to succeed. We have provided the entire project
design at no expense to the granting agency, we also offer our full dedication and commitment. $____ is requested.
Think of this... for every new school we contract with 2 to 5 convicts will be hired and changed from con to
marketing machine in just a few weeks. Talk about con’s being pro’s. There are over a 200,000 schools in this
country alone… That’s almost 1,000,000 new jobs and criminals off the streets, raising money for our schools and
making a real decent living$$
We are backed by ________University as being highly feasible.

INSPIRATIONAL BUBLISHING™ is a nonprofit foundation call center, located in Boise Idaho, set out to
rehabilitate ex-felons and raise billions of dollars for schools, proposes the following project for consideration by the
__________ granting agency; The project addresses the prime interests of the agency, “Rehabilitating criminals, and
raising money for schools.”
A demonstration project is proposed to show that by allowing ex- cons to be trained and educated we can
turn them into an unstoppable, successful school fundraiser. We can give them the motivation and funds they need to
have a great future and make a difference in the hearts and minds of our future generations. We can use their past
struggles and hard nock lives to help shape our kid’s future while raising millions of dollars for schools and students.
The main activities of the project will be (1) training and educating 20 to 30 outcasts to be both professional
school fundraiser, and a pillar to the community. (2) We will use their social status as a testimony for students to set a
better path for their future. (3) We will provide alternative “nonprofit” public relations for businesses and politics.
We do this by using the synergy between the aspiring leaders and students, to display them in a joining of hands
while raising each other higher up on their paths to success. This generates $$$!
The target population will be 5 school districts. The people affected by this program will be the entire
community, family, businesses and political leaders. This program is a means to an end, and a path to extreme success
in our country.
We have committed staff, schools and Universities ready to see this project unfold. The first 6 months will be
working out the bugs, if any. The following year we estimate heavy profits for schools and students. We are prepared to
pay back the grant if those financial goals are met.
Our Proposal is backed by _______ University as being highly feasible and most efficient (see appendix).

Broad Problems
Criminals are not bad people. Many of them were in the wrong place at the wrong time. Others are
victims of bad upbringing, physical and sexual abuse, the list goes on. Convicted felons reoffend on a regular
basis. They are given no opportunities and treated as outcasts. Last year over 50% of inmates that were released
reoffended within the first year. Over 75% reoffended after the third year and nearly all were rearrested at some
point after being released.
The odds are not in the favor of the offender. When they are released they first are met with the problem
of not knowing where they are going to live, others end up on the streets or back in prison. They can’t find jobs
because society views them as bad people when in fact everyone is just a victim of their environment. Out of
100 inmates that are released only 31% of inmates find employment within 2 months, and out of 100 inmates
that go to prison only 41% of them have a high school education. These are not bad people! People are dropping
like flies out there.
The prisons have become over populated due to harsh and strict sentences. Most of these people that are
being imprisoned are being imprisoned because of nonviolent drug offences. The worst part about it is that these
people merely suffer from addiction and are no threat to anyone but themselves. We are punishing them because
they are sick. You don’t punish sick people. You treat sick people. These people that are in prison for drugs feel
lost and afraid. They feel hopeless. We aren’t helping them by locking them up. We are making it harder for
them to get their lives back. Our country sickens me that so many people are suffering and our only answer is to
make them suffer more. This country just warehouses these people when they have so much to offer. I see
absolutely nothing that justifies treating anyone this way. We need to help people not lock them away and forget
about them.
Our prison population has grown over 700% in the last 20 years. Much of this is because CCA found a
way to profit from housing inmates. The other part of this is because people don’t know how to break addiction.
They don’t feel worthwhile or fulfilled in life which brings us to our contributing problems.
Contributing problems
The famous Abraham Maslow, a psychoanalyst described the human fulfillments as a progressive state
of fulfilling first your physiological needs then moving towards higher fulfillments like safety, love, self-esteem
and self-actualization which we will discuss later. When an individual is lacking his higher needs like love and
safety he reverts to fulfilling his lesser physiological needs, these include sex, drugs, aggression exc. William
Glasser described it better by stating we have two basic needs (1) that we need to feel worthwhile and (2) that
we need to love and be loved. When these two needs aren’t satisfied we become irritated, acting erratic and lose
sight of objective reasoning.
The incongruence we observe in ex-offenders is caused by the lack of having their higher more
important needs satisfied. You see, these people are not bad. They are just unloved and uncared for. Carl Rogers
another famous psychoanalyst came up with the self-concept. The self-concept describes a sort of condition
required in order for people to reach their full potential, self-actualization. Self-actualization is something very
few people ever achieve. It is the highest level of human fulfillment. If you achieve this, you will feel a joy like
no other. Carl Rogers described that in order for one to reach their full potential it requires a great deal of
nurturing and genuine regard by someone in your life. They must receive unconditional acceptance void of
rejection. There can be no restrictions or conditions placed on whether they fail or succeed. Only if one receives
this nurturing can one focus on their higher needs and achieve self-actualization.
You see when we treat people badly, they fail and we only set them up for more failure. This is why
even Jesus said that love is the highest commandment. This is why he said to love and not judge your neighbor.
He knew of this law even far before Carl Rogers discovered it in the twentieth century.

Rather than treat these people like drug addicts and criminals we should treat them like well-respected
citizens who are contributing to our society. We do this by providing them with endless opportunities, which
brings us to our intermediary problems.
Intermediary problems
The Intermediary problems that are a step down from the contributing problems are preventing the behavior
changes necessary for offenders and student to break the trap society has lain, these problems are the following.
1. Ex-cons continue to reoffend because very few employers will hire them when they reenter society. Our
study shows that 80% of ex-offenders will not receive work that earns more than 24,000 a year, and
even more will become homeless.
2. Politicians cut education to support prisons because prisons support them. We show that most
politicians are only concerned with the next election and the laws they chose to enforce are only for the
appearance that they are tough on crime. Prisons cut school funding. School funding being cut turns
more students into criminals and causes prisons to keep growing. Prisons pay the politician to create
stricter laws and punishments. Tax payers can’t afford the inmate population.
1. Offenders need good paying jobs and training, who’s going to train them and what wages do they need
to keep them from having to commit crimes and have an honest life? What work will they do? How
will we ensure the safety of the public and also give offenders the trust they need?
2. Politicians need good public relations through nonprofit, media and other out lets. How do we give
them those things and use their needs to meet ours? How do we use political views to help our cause
and rehabilitate prisoners to raise money for schools? What kind of champagnes can we run?
3. How do we get funded and help schools raise money? How much can we raise for them? What’s in it
for people that invest.
The problems we propose to address will affect the entire population in the 5 school districts we use as
our demonstration project. The inmates that are hired will raise money for schools and some of the ex-gang
members that are used in this project may be called to volunteer to mentor students that are being socially
unaccepted or are having trouble fitting in after all the gang members and bad boys are the cool kids when they
were in school and may have good ideas for nonsocial student to fit in. The money raised will go toward better
school programs and scholarships for students. This program goes hand in hand with the Spartan Project.

Long range goals
Our ultimate goals Is to use thousands of ex-offenders to raise millions of dollars for schools by getting
Politian’s and business officials to use our nonprofit advertising and the synergy of their local students
inspirations to raise millions of dollars in campaign contributions and possible tax credits generated by the
public. This will improve education, rehabilitate prisoners, and allow the money used for political campaigns
and business advertising to raise millions for schools.
Main objectives
The long range goals which will be the effect of the main objectives and are the primary focus of this
project are the following.
1. Providing between 20 and 30 well-paying jobs for previously convicted felons and training them to be
professional advertising sales men that sell PR to Politian’s and Businesses as a nonprofit tax deduction. In
return raising millions of dollars for schools
Behavior Objectives
The main objectives are to be met by the behaviors that will be changed during the project. The behaviors
that will be achieved are;
2. By the end of the 1st quarter inmates will be fully trained and each raised thousands of dollars in school
funding
3. By the end of the first quarter numerous businesses and Politian’s will be seeking our sponsorship to be in
our magazines.
Educations Objectives
The education that is to be achieved is the heart of our success and will be the result of behaviors being met
to accomplish the main objectives. Among those training and education that will be received are;
1. By the end of the first week offenders will have learned a sales routine and technique as shown in a
written test
2. By the end of the 3rd
week offenders will have Mastered the sales routine and technique as shown on
written and oral testes
3. By the end of the first month they will be on the phone applying their training
Process Objectives
The following process objectives represent milestones and goals that will be met in order to accomplish the
project objectives.
The following will be achieved within the first 3 months of developing the project and are the start
points of being funded
1. Get commitment letters from schools and businesses for support

2. File nonprofit legal work
3. Get commitment letters from the department of corrections and inmates for future employment with
resumes on file.
4. Create training material and secure facility and webpage
5. Hire management and regular staff
The following will be achieved with in the 1st month of being funded.
1. Finish training managers and staff as shown by written and oral testing
2. Achieve minimum goals in sales as set for each employee
By the end of our project period
3. We will be exceeding goals as shown by our company charts online.
4. Will have risen over $250,000 in school funds for each school as shown online.
Recruit 20 to 30 ex-cons from the department of corrections by selling the parole board on the idea of
using this program to rehabilitate and help schools. Once we have secured accounts and have established
funding we will begin training the convicts by first learning the following sales routine;
First the employee researches each potential sale then finds all the goods on the officials and business
owners. They play on their morals and get them to donate money to our cause by showing them all the benefits
for helping and the pitfall if they don’t. Politicians and corporate owners typically have a criminal mentality
focused on personal gain and public opinion. So we will teach these ex-cons to play on their backward thinking
and raise billions for schools and kids. The pitch would go something like this…
Hi my name is ________ from inspirational publishing. I’m the project coordinator for ________
School. We see that you are running for _______ office and your competitors are ________________. We can
get you ahead of them but only if we can count on you for the help we need. Your competitors each are
purchasing ad space through __________ and they’ve spent ___________. We can double your exposer if you
donate ___ and you can count it as a donation and cost of advertising in your campaign, giving you the highest
exposure. Based on the size of your donation we can also get you media attention when we announce to the
public our leading school sponsors. For just ____ we can feature you on our school posters giving your
community a clear message that you are for education, and if you go a little further in funding we will create a
campaign article and feature you on the cover of our inspirational magazines. But if you’re not interested we can
go ahead and give the space to your competitor and they will likely try using your refusal to help as a sign that
you are not interested in helping schools, because you used “for profit ads” for your campaign and wasted
money that could have helped our kids. So what can we count on you for this year?
Once the convict have learned this sales routine we will begin to address other personal problems our
employees may be facing by having a one hour group session to show that we are interested in helping them
overcome any hurdles they are facing in their personal lives.
The interview process will go as follows. The team will go to the schools and interview students for
between 1 and 2 hours. They will ask students about their lives, about their struggles, and about their victories.
This process can be short or as long as it takes. Once we have interviewed the student and recorded the
communication the team will meet back at the local office. Because all of the conversations are recorded there is

no risk of inappropriate discussions. There is no gaps between recordings either, so there is no concern of them
turning off the recorder and discussing something inappropriate.
This method of interviewing students is the safest measure considering that they are convicted felons.
We want to trust them but we don’t want to be stupid either. The other benefit of recording everything is that we
may end up coming across a teen that is struggling or suicidal and save their life just by intervening and asking
them about how they are doing. The staff will be trained to encourage students and report any concerns they
have for the students.
At the end of each interview we take the students picture and meet up at home base. The team will
present their interviews and summarize the discussions. Then we select the top 2 stories we want to publish. We
are looking for Inspiration and encouragement because that is our name, Inspirational Publishing. However if
we find a student that is really down on his luck we will publish them to inspire people to help. We will even do
personal fundraisers for students that struggle. People really do feel the most worthwhile when they no they are
helping. This helps the ex-felons just as much as it helps the students because helping people is what it is all
about. Our staff gets to redeem themselves and make a real decent living and the students get recognized for
their deeds.
Students will design the magazines and help write articles as part of their writing classes. Articles will
be selected based on the topic and quality of the students writing. Money will go to the student’s article that is
selected. Inmates will also have an opportunity to submit articles and art work to be used on our posters and in
our magazines. Money will be sent to their inmate accounts if they are selected or used.
During our testing and selection of our methods we trained several ex-cons the sales tactics and
simulated conversations with politicians and corporate owners using realistic objections and thought process.
The ex-cons were able to understand and overcome each one of their objections with simple reasoning skills and
negotiations. We use actual political leaders in the simulation and had them answer questions at the end of the
sales pitch. The opinion of the politicians was that they could not distinguish that they were talking to an ex-
felon and that the fact that they were didn’t offend them because they were helping raise money for a school in a
secure environment and it was a good way to give them a second chance. We only used offenders that were non
sex offence criminals. These types of offenders are not usually looked down on according to our surveys so we
used the least offensive criminals.
The politicians all agreed that given the choice between private advertising and nonprofit it made more
sense for them to use nonprofit advertising because not only were they getting the exposer they’re looking for
but they are also helping the community by putting their campaign money back into education. We also talked
to local media and they said that if Politian’s are making large contributions to their schools to help their
campaigns it would be definitely worth media attention.
Based on the testes performed, the surveys and the structure of the operation, we find this method to be
very feasible and highly profitable to everyone involved in the business. It benefits the Kids, the Schools, the
businesses, the politicians and the community as a whole. We strongly recommend moving forward with this
plan and see a bright future for it as well.
The reason our method was chosen and will work is because we are not relying simply on cold calls to
sell our advertising, and it’s not just advertising we are selling either. We are selling our client on a better future
for education. The reason they know this is because our advertising is nonprofit, and can generate possible tax
credits from the community. We are also using the synergy from student success to help political and business
motives. The same happens for the student.
By using students as our inspiration and using successful businesses and political leader as their future
support we are creating a symbiotic bond between generations to lead the way in a better future for success.

The strategy speaks for its self and is justified by the common sense and pure motives behind it. Our
method takes what is in itself, bad motives and uses them to help schools and students around the world. Our
method creates a way where it makes the most sense for businesses and politicians to use our advertising which
actually promotes and helps the community financially rather than takes away from it in order to meet their
individual campaign motives. This project will eventually raise billions of dollars for schools and students
around the world.
Evaluation will be an integral part of the project and is designed to determine the success of the program as
well as monitor ongoing project operations. The evaluation design is the result of a team effort formulated by
graduating students at _______ University and will be followed through by Chief Executive Officer Jeremy Meredith
who has been responsible for several evaluation designs at other successful businesses.
Two master level business students will draw on records submitted by the Coaches at each school giving
reports of individual student training, weekly production, sales growth and financial goals (see appendix).
1. The ex-cons training will be evaluated by a professional sales team of trainers who will have the
employees learn the basic sales technique and have the offender write the basic sales script by memory
and graded by following the general Idea. A written test will be in place that they must pass by 80% and
know all of the basic points of the pitch. The offenders will then have to pass an oral test while roll
playing with the team lead and rebuttal any sales objective that come up in a convincing and confident
manner.
2. Sales goals will be evaluated each day by the manager and supervisors. They will address any reasons an
individual may be struggling with achieving their goals. If an offender can’t reach his goal we will send
them through training again and have him roll play with other staff until he is smooth. We will repeat this
process until they are reaching their goals. We will only replace an offender if we have tried everything
and even then we may find something else for them. As long as they attend group every day, work hard
and stay clean we will try to keep them on.
3. Mentoring will be evaluated by supervisors each week by having the offender write a brief report on what
their student is facing and how they are helping their student. We will also have the student they are
supporting that is struggling write or do a quick survey about the offender’s performance as a mentor.
4. Poster and magazine development will be evaluated by a senior staff and by other students before we take
anything to print. Our goal is to have students and the community deeply involved with everything we are
doing as a company and our students are the main focus that all of our inspiration will be coming from.
Once we have a majority vote on a design and the director signs off on the articles and everything is
approved by the parties involved then we will take everything to print. A bad print is to expensive to fix
just because a small detail was over looked that why everything is extremely thorough and involved with
everything we produce.
5. Management performance will be evaluated by executive staff members and each manager will file a
report at the end of each week showing all of the steps they have taken to improve production and reach
goals. We will offer incentives for the managers to reach certain team goals and evaluate their success
based on their production and work effort.
Our Directors
Our board of directors is very distinguished and dedicated to seeing this project through to the end. Chief
Executive Officer Jeremy Meredith is the brain child behind this venture and has several other projects that have been
successful thus far (see appendix)
1. The University the University that is helping develop this project is very renowned in this field and has done
several projects focused in this line of work and was successful in each of them. They are equipped with facilities
and office space. They also have professors and graduate students to assist us in this project. The University has
signed several letters of support from many of the faculty. (See contract)
2. Management and supervisors will have a bachelor’s degree in business management and have no criminal record.
The will have experience in competitive sales and be able to handle a fast pace work environment. They must

have good work ethics and be able to handle stressful situation. We only want the best professionals a
competitive market can provide.
3. Sales representatives probably will have a criminal history, not sexual or violent. We are using them to be an
example of how properly motivated people can, regardless of past history, be a strong pillar in the community
and do more than their part to help our economy given the right circumstances. Consider them to be part of an
experiment simply to prove a point. They are essential to success and a big part of this project. There for we will
treat them as such.
The summary budget is presented on the application forms called for one page for the one year startup period
requested for funding. The table presents the detailed budget for the starting phase of the project and some additional
funding to maintain it for the first year.
STARTING PHASE
Personnel costs cover the project director, the administrative director, two team managers and 20 previously
convicted felons coordinated and referred to us by the department of corrections and evaluated by our interviewing
staff.
Non personnel costs cover equipment such as phone and desks, and the office building. Indirect costs are
included as an added percent of the personnel cost at 20%
The project director is a full coordinated position including the handling of sales retention, school contracts,
accounting and organizing the school mentor program after and during school hours. He is a master’s in business
management and communications. Salary includes $65,000 a year including fringe benefits. This guy makes
everything happen and is essential to our project.
The team managers are a full time and integral part of the program. There will be two of them, each being
paid in at $38,000 a year not including benefits. They will each have 10 employees working under them and they will
be in charge of motivating their teams and supervising during all activities including closing of sales, collecting
payments and issuing bills.
The ex-con employees are the work horse of our operation they will have at least a GED and no violent or sex
crimes in their criminal history. We primarily hire people with past drug offences. We pay them at each at $24,000 a
year plus commission including benefits. They can easily earn between $34,000 and $50,000 year depending on how
much they raise for each school. There will be between 10 and 20 staff positions available depending on the sales
volume. Teams will take turn working the phones and mentoring struggling students.
Fringe benefits are a negotiated rate for the staff members (see letter of agreement in Appendix__.) The
current rate for payroll staff is 25% and 27% for management and project director.
Consultant time is being donated by Professor _________ and Professor_________ of _______ University.
The rate ascribed to grantee contributions is midscale hourly rate for professors.
Rental, lease and purchase of equipment cover office furniture for the sales floor and manager’s offices. The
desks, duplication materials and equipment, all are being supplied by the applicant agency.
Consumable supplies cover supplies for duplication of material office supplies, postage, and construction
material.
Communication covers use of a telephone, also a grantee contribution.
We will be a self-sustaining organization within the first 6 months. We will have our own funding sources after the
initial funding of this project because our organization is focused on raising money for school and being mentors for
the young scholars that attend the schools we represent. As part of the cost to raise money for these schools and
provide these services for students that are struggling we will set aside money to cover more than our expenses and
other costs to raise money.

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