This deck summarizes at high level the commonly used location based targeting technologies for mobile advertisement. It categorizes those technologies into behavioral, geospatial, and geo-temporal types for advertisers, agencies, and publishers to reference.
3. "Mobile is as different
from the Internet,
as TV is different
from radio.”
- Tomi T Ahonen
4. Unique & Effective Ads Formats
Interruptive Interactive Viral Engagement
Unique to Mobile
All Applicable
Unique to Internet
Mobile Native Ads
Banner Ads
Spam XMS
Spam Email
Spam Push
Rich Media Ads
Search Ads
Stop-by Ads
Popup Ads
Social Media Campaign
6. Why to Opt into Location Targeting
~50% Searches Traffic are Local
95% Smartphone Users
Conducted Local Search
77% Contacted Local
Business after Search
44% Made Purchases
7. Me & Mobile Ads Targeting
Behavior
Targeting
Demographic
Targeting
Me - expressing oneself and personalizing the phone
8. Movement & Mobile Ads Targeting
Geo Targeting In-motion Targeting
Movement - escaping the fixed place
9. Moment and Mobile Ads Targeting
Indoor/In-store
Targeting
Event-based
Targeting
Moment – expanding the concept of time