1. As we were making a Hip Hop and R’N’B video we assumed our targert
audience where likely to be of a Afro-Carribbean background aged from
14-24 years. Because our song is led by a R’N’B female arists we doubted
that many boys would listen to it. However later on we realised the use of
a male rapper would break the exclusion of men from the song and would
help them identify and listen to the song .
Although we feel our song will strongly attract people of an Afro-Carribbean ethic background we do
not in anyway doubt it will attract other ethic audiences. For example in the Danish Singles Chart the
song charted at number seven and Denmark is a predominantly Caucasian country
We also expect to attract people of an Asian background down to the strong Asian theme that’s
within the video , also the background beat reinforces the Asian elements in the song. To our
surprise the song didn’t chart high in many countries in Asia. So we now believe that people of an
asian background may not be at the top of our targert market anymore