2. Algorithmic Penalties are imposed when Google releases
an update to their algorithm that affects you website.
◦ These penalties do not require a reconsideration request to be
revoked.
◦ Algorithmic penalties cannot be verified by Google Webmaster
Tools. Instead, you have to analyses traffic drops to your website
and match them up to the penalty.
Manual Penalties
◦ These penalties can be handed out (or revoked) by a member of
the Google web spam team at any time.
◦ These penalties required a reconsideration request to be revoked.
◦ Manual penalties can be checked by visiting the ‘Manual actions’
tab in your Google Webmaster tools account.
http://www.blog.affiliatevote.com/how-do-you-avoid-your-seo-strategy-being-penalized-by-googles-algorithm-updates/
8. Exact match anchor text for “money
keywords”
Content Spam
Article marketing websites
Links from dangerous website
(malware/spam)
Website trying to manipulate the algorithm
http://www.blog.affiliatevote.com/how-do-you-avoid-your-seo-strategy-being-penalized-by-googles-algorithm-updates/
9. Remove as many unnatural links as possible
Fix on-site issues such as low quality
(possibly spun or duplicate) content, site
structure, clocking etc.
http://www.blog.affiliatevote.com/how-do-you-avoid-your-seo-strategy-being-penalized-by-googles-algorithm-updates/
10. Are UNNATURAL link Penalties ALGORITHMIC
or Manual Penalties?
Penalties can be handed out at any point.
Which Sites get affected?
◦ Websites with unnatural links pointing to them e.g.
Blog comments, forum profiles, article directories,
excessive guest blogging etc.
http://www.blog.affiliatevote.com/how-do-you-avoid-your-seo-strategy-being-penalized-by-googles-algorithm-updates/
11. Write high quality content that naturally
builds up links
Do not build links to your website from low
quality sources/ try to manipulate Google
algorithm.
Do not partake in any grey/black hat
techniques
Add rel=”nofollow” tags to paid links
Abide by the google webmaster guidelines.
http://www.blog.affiliatevote.com/how-do-you-avoid-your-seo-strategy-being-penalized-by-googles-algorithm-updates/