The training industry today is in the unique position of continued heavy investment in eLearning, while in parallel, explosive growth of mobile learning technologies and devices is taking place. This presentation explores why content development is fast becoming a strategic initiative within organizations. Specifically, how leading companies are facilitating rapid development across multiple formats using existing content, resources, and technologies rather than using multiple redundant tools.

1. Single-Source XML: The Secret Behind Mobile and eLearning

2. 2 eLearning Authoring Tools (US) mLearning Technologies(US) 2011: 425M 2011: 321M Source: Ambient Insight Today, we have competing investments;

3. Rapidly evolving platforms and devices. 3 Source: Quantcast

4. And let’s not forget about all those print materials. 4 “Forty-one percent of learning executives indicated they continue to use classroom-based instructor-led training as the primary learning delivery method” Source: CLO Magazine

5. Those same print materials are also used for the virtual classroom. 5 “Forty-one percent of learning executives indicated they continue to use classroom-based instructor-led training as the primary learning delivery method” Source: CLO Magazine

6. We currently create learning in output silos. 6

7. It takes a long time to develop ILT . . . 7 Development times for one hour of instructor-led training (ILT) Overall times and ranges 82:1 43:1 High Range (average) Complex Projects, Often very Custom, Extended time spent on formatting during production 22:1 Average Most Typical, ILT Development Projects $5,934 Low Range (average) Rapid Development, Simple Content, Possible repurposing from existing source material, minimal print-based learning support materials

8. . . . and even longer to recreate it for eLearning. 8 Development times for one hour of level 2 eLearning Overall times and ranges 267:1 184:1 High Range (average) Advanced and custom interactions, Embedded simulation activities and lots of media 127:1 Average Most Typical, Interactive eLearning Projects – Level 2 $18,583 Low Range (average) Rapid Development through Templated Interactions. Simple Animation, Efficient or low-end Media Production

9. Do you remember your first attempt at creating eLearning? 9

10. Are we making the same mistakes with mLearning? 10

11. Because mobile learning means different things to different people. 11 Mobile Assessments Practice for exams and certifications Mobile Learning on iPadNavigating your own educational experience Mobile Performance Support Relevant content at the moment of need

12. Why does XML matter for mobile? 12 “XML turns learning content into Lego blocks. . . it is the nubs in the Legos that allow us to combine this content together in myriad different ways” Richard BaraniukFounder of Connextions Connexions allows authors, educators, and learners to access a rich repository of open-licensed content modules to create free, customized textbooks, courses, and learning materials. Each month, Connexions' free educational materials are used by over 850,000 people from over 200 countries.

13. Create content once . . . 13

14. . . . andassemble that content into any materials your learners desire. 14 …because <xml/> is platform neutral

15. XML lets you leverage existing content investments for mLearning, 15 Development of Instructor-Led Training (ILT) Itemized Development Tasks – How much time is spent in each area through the development process? Snapshot: Average time allocation by task and time spent (all respondents) Number of hours of development time in each task, per finished hour (people hours) = 43 hours Based on average of 43 development hours, per finished hour of ILT NOTE: Times reflect time spent by all members of the development team including: instructional designers, writers, subject matter experts (SME), graphic artists, project managers, etc.

16. minimizethe work required for displaying multi-media in different outputs, 16 Development of Level 2 eLearning Itemized Development Tasks – How much time is spent in each area through the development process? Snapshot: Average time allocation by task and time spent (all respondents) 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Number of hours of development time in each task, per finished hour (people hours) = 184 hours Based on average of 43 development hours, per finished hour of ILT NOTE: Times reflect time spent by all members of the development team including: instructional designers, writers, subject matter experts (SME), graphic artists, project managers, etc.

17. andeliminate the redundancies we’ve experienced with eLearning. 17 Development of Level 2 eLearning Itemized Development Tasks – How much time is spent in each area through the development process? Snapshot: Average time allocation by task and time spent (all respondents) 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Number of hours of development time in each task, per finished hour (people hours) = 184 hours Based on average of 43 development hours, per finished hour of ILT NOTE: Times reflect time spent by all members of the development team including: instructional designers, writers, subject matter experts (SME), graphic artists, project managers, etc.

18. It lets you separate and reuse content as needed. 18

19. And assemble that content to suit individual needs. 19

20. And remember, it’s all from the same source of open, platform-neutral content. 20

21. So, if you thinkmanaging different versions of print and eLearning content is difficult. . . 21 Resources eLearning slides print materials #outputs

22. . . . justwait until you add mobile to the mix without adopting XML. 22 mobile performance support mobile textbooks mobile courseware Resources mobile assessments eLearning slides print materials #outputs

23. Questions? 23 ? ? ?