Highlights from a presentation given at the Colorado Association of Homes and Services for the Aging, May 2009

1. How Social Media is Changing Communications

10. Blog/Vlogs RSS e-Community Buzz Monitoring Social Networks

20. http://worldways.ning.com

25. We “listened” via meetings and research We “listen” via Google search, buzz metrics monitoring, & e-communities We “spoke” via traditional media, Websites and mail We “speak” via blogs, podcasts, YouTube We “energized” via rallies and events We “energize” via e-communities, social networks and mashups We “collaborated” via coalitions, listservs and bulletin boards We “collaborate” in wikis, e-communities, social networks We “engaged” via fundraisers and letter campaigns We “engage” via crowdsourcing, meet-ups, and blogswarms It was mostly about US It is mostly about THEM

27. Blogs / Vlogs Share frequently updated information with interested parties (make yourself more ‘findable’ on search engines) RSS (and Widgets) Make it easy for people to receive updates from you (to stay engaged and interested) Social Media Monitoring Be aware of what people are talking about; identify people to engage with Social Networks (and Twitter) Have a presence where people are already gathering; use already established tools to engage Niche Social Networks Offer a specialized space for people to gather and share

28. Image credit: http://tinyurl.com/4a489m

29. Can you risk not being part of the conversation?