Here is a bunch of A/B test examples and results that I gathered from all over web. Hope this will help people understand A/B test more :)

1. A/B Test Your Way To Success
Examples
Wilson Peng
@artofwarbiz
wilsonpeng.com

2. 83% Increase in Signups

3. 1.09% Increase

4. 43.3% Increase In Sales

5. 73% Increase!

6. 12% in clicks

7. increased opens by 26%, unique clicks by
37%, and sales by 104%

8. Increase Clicks by 325%

9. 368% In Leads

10. 8.2% Increase in CTR

11. 88% Increase In Clicks

19. 2%

28. 6.49% More!

29. Things To A/B Test
• Buttons
• Content
• Pictures (Visual Media)
• Funnel
• Placements
• Forms

30. • Site Navigation
• Mobile Responsive
• Advertising Placement
• Social
• Email
• Pricing Tables
• Sales Pitch :)

31. Tools
• Optimizely
• Unbounce
• Google Analytics/Optimizer
• Kissmetrics
• Hubspot
• Visual Website Optimizer

32. Thanks for viewing!
@artofwarbiz
wilsonpeng.com