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A Crash Course on A/B Testing

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A brief, high-level overview and introduction on A/B testing
- What can you test?
- Famous A/B Testing Case Studies from the 2008 Presidential Election
- The technology behind A/B testing including Javascript, jQuery
- Tools you can use including: Optimizely, Visual Website Optimizer, Unbounce, Google Analytics
- Pluses and minues to A/B testing

Published in: Marketing, Technology
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A Crash Course on A/B Testing

  1. Awesome Cat Co Awesome Cat Co  
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  3. May 2014

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