Techniques used in Reverse SEO
• Develop and Incorporate Social Media Pages and UGC sites.
• Integrating (at least some) Social Media Platforms with Customer Service.
• Create Micro sites on Customized Domains targeting the key phrases on SEO.
• Creating Unique Content (videos) on/linked New Micro Sites.
• Create Blogs and Wikis and Develop them Separately with unique content.
• Issue Press Releases.
• Apply SEO Techniques for each asset (bulk of the time and difficulty)
• Update Often
CHANGE Google Auto Suggest
• An increasing DELTA Δ in search volume over sample time period.
• High Search Volume creates a feedback loop which signals to Google the term is
• ΔTp1 / ΔTp2 = Divergence. Increasing or Decreasing relevancy.
• New searchers exposed to the inflammatory suggestion give more authority
• Own Your Brand.
• Stake Your Claim on Social
• Build Your Social Currency.
• Develop Content and curate
information about your brand.
2. If you have reputation issues…
• Choose your partner carefully. Make
sure they have proper SEO
• Discretion is THE MOST important
thing in ORM.