TOP TRENDS IN THE NEW ECONOMYWendy EversSDSU, College of Extended Studies
Outcomes for the “New Normal” in Business What Colleges, Universities and Institutes can provide PAST Our Economy - 2008- 2011 FUTURE “A New Normal for Business “ – A paradigm shift WIIFM Discussion - Who knows what this means? New Discussion - Re-careering, Refocusing, Encore Careers careers…. Innovation Discussion – New Ideas from a University Outreach Perspective, Partnerships
•PAST 2008 – 2011 In Review • Foreclosures • Lay Offs • Bail Out • Furloughs • Company Closing
FUTURE : NEW Workforce Landscape Replacement Careers Encore Careers ReGreen –Green Collar Jobs A New Normal for Business WIIFM?
•Unemployment Shift• For the first time in American history, there is a record high in unemployment of the professional with 5+ years and a degree in their field.• This shift has caused a huge slice of our workforce professionals out of work in the mid to upper level management area. USA Today
Destiny Solutions Research Asked :What do employers across NorthAmerica need to succeed in theworkforce TODAY and how do theywant their employees to gain theseskills ?
KEY QUESTIONS1. How are employers investing in workforce development and continuing education?2. Do employers feel colleges and universities are meeting their needs?3. Are programs sufficiently relevant? Are corporate partnerships adequately available?
CUSTOMER & BUSINESS PARADIGM SHIFT• Key findings include:• 95% of employers have systems in place to financially support employee education• 70% of employers think ongoing education is necessary just for employees to keep up with the pace of their jobs• 9% of employers maintain a professional development relationship with a college or university
USA TODAY STATISITCS• 16% of employers feel that there is an adequate availability of college or university programs tailored to their needs• 62% of employers have no preference whether their employees attend for-credit or non-credit programs
Sustainability & Our Future A Win - Win!• Fact… Companies are learning that sustainable business practices not only help the environment but also can improve profitability, efficiency, reduce waste and liability, and contribute to better community relations.
WIIFM ? Reinvent and Re-careerRealtor – Use your skills and learn aboutclosing the deal with “Greening Homes”.Sales– Use your skills and learn theterminology and requirements for greening ahome/ a business.Architect– Develop the knowledge needed for“re-greening” a building, a garden, a space.
Encore and Replacement Careers Transferrable skills + new skills = jobsToday’s Youth are preparing themselves for avariety of green jobs & careersFinding solutions to challenges involvingenergy, materials and technology, climate,water, economy and society, governance andpolicy, and urbanization.Green jobs are the wave of the future.
New Green Job Titles Daily ! Solar Sales Water Managers Representative Solar Photovoltaic Solar Installation Installers Manager Solar System Designers Lead Designer or or Engineers Engineer Energy Auditors Lead Installers or Retro Fitting Specialist Technicians
Working with Partners-- Measuring Success Measure success by offering an assessment Two types of Surveys: Employer needs Future employee needs Offer to send out research results Measure success by longevity and sustainability of the program
University Success with Partnerships• Workforce Partnership Partnering with Associations Approved Programs Partnering with Business• Working with other Partnering with certifying colleges collaboratively groups• Becoming an Approved IE: BPI, US Green Chamber Veterans educational provider
Be Patient, Be Persistent, Be BOLD!Respond to Demographics and research!Be in the Forefront!Fast Growing Areas for re-careering and refocusing : Energy, Green Building, Water Conservation Infrastructure – airports, freeways, mass transit- Project Managers, etc Defense Life Science Medical – second level of careers EHR ( Electronic Health Records), Radiology Tech, Mammogram tech
Innovation: Emerging Marketsfor Education Online Learning – Blackboard, Vendors MOOCs – Growing quickly - free classes onlineOpportunities in: Mexico Brazil India- $ 1.7 Trillion economy in 2011 4th Largest Global Economy Wine production, Green industry
New Emerging Trends for Marketing Programs• Online learning for busy people• Mobile learning• Google Docs for interactive meetings• Social Media - BIG ! • LinkedIn accounts for certificate groups • Advertising on Google Ads, Facebook • LinkedIn for posting flyers , blogs, interesting articles, job announcements
“New Normal” means quick turn around! Areas of success for SDSU A growing need for grants during the recession SDSU developed a Grant Writing Certificate Program We put the program online after one year in the classroom because of demand Innovation means being in theforefront !!
Discussion • What are your new trends in the economy? Thank you!• Wendy Evers• Executive Director of New Initiatives• SDSU, College of Extended Studies• Wevers@mail.sdsu.edu