Learn the essential elements of any well rounded Internet marketing campaign.

1. The Essential Elements of
Online Marketing
@ilbarbaricore on flickr

2. SEARCH ENGINE OPTIMIZATION
A successful SEO campaign is well rounded. It
will go far beyond keyword research and include
: Web copy, PR, media outreach, Web design
and more. By increasing traffic from your target
audience, SEO will increase the volume and
duration of your page visits, decrease your
website’s bounce rate, and increase your ranks
on viable search engines.

3. BRAND DEVELOPMENT
Brand Development is all about
making your brand’s name
synonymous with your industry. A
great brand demands credibility and
represents your business. Investing in
brand development will distinguish
you from your competitors and add
significance to the goods or services
you provide.
@ileohidalgo on flickr

4. SOCIAL MEDIA
Social media is a resource that directly connects you
with your customers. Through social media
networks, businesses can easily share promotions,
content, and trending news in real time. A social
presence is vital to brand awareness, customer
service and transparency.
@igorza76 on flickr

5. SOCIAL MEDIA
Social media is the modern day version of word-of-
mouth marketing. It enables you to frequently
interact with your audience, build authority, and
expand your reach.
@igorza76 on flickr
In the past year,
companies
successfully utilized
social media more
than traditional
advertising channels!

6. SEARCH ENGINE MARKETING
Search engine marketing is often called pay-per-
click advertising or banner ads. No matter
how you phrase it, the results say it all.
Experts who can place engaging ads on the
proper pages can show a serious ROI for your
business. Paid ads on Google, Yahoo and Bing
can all yield an increase in sales.

7. PUBLIC RELATIONS
When it comes to growing your business,
perception is EVERYTHING! Public relations
specialists can use various tools, like press
releases and media pitches to put your brand at
the forefront of media outlets. Exposure on
highly authoritative news sites will present your
industry expertise, highlight your
accomplishments, and build your credibility
and client base.

8. SEO CONSULTING
The rules of SEO are constantly
changing, so it's important to utilize
consulting services to keep your
team up to date and make sure SEO
techniques are executed properly.
Anyone can practice SEO with
enough time and the proper
resources guiding them.

9. WEBSITE DESIGN
Set your business apart from your competitors with
a clean, user-friendly website. Websites that focus
on the user first with elements like mobile
responsiveness, engaging content and a clear call to
action will boost sales numbers.

10. CONVERSION OPTIMIZATION
Utilize CO practices to study user behavior
and systematically refine your website to
meet the needs of potential customers. Data,
analytics, and user feedback will show you
what does and doesn’t work and help you
make positive changes to maximize
conversion and increase your ROI.

11. E-COMMERCE DEVELOPMENT
Online marketing expertise demands an
online store that is designed for user
experience and optimized for conversion.
The sales funnel should be quick and
painless for all customers. The more user
friendly the site is, the more likely
customers are to come back for more.

12. LEAD GENERATION
Utilize lead generation strategies on all
platforms to prequalify prospects and
improve closing ratios. Incorporating
these strategies into your social media
marketing, website optimization, and
content creation will provide a
sustained increase in sales.

13. EMAIL MARKETING
Your clients check their email inbox
multiple times a day, so email
marketing is one of the best ways to
develop leads and drive sales.
Targeted outreach and effective
messaging allows businesses to better
understand their customers and
provide them with the content,
products and services they are looking
for.

14. TELEMARKETING
When executed properly, telemarketing is a
valuable marketing technique. Strategic
telemarketing will increase your number of leads
and free up more productivity for your experts in-house.
@rtv on flickr

15. LEARN MORE
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