So, you are going to your first SEO job interview, yet, you’re afraid of losing the grip? Or maybe you lack fundamental knowledge or practical experience in the field? Make sure to familiarize yourself with these 7 tips that will surely help you out. This presentation contains the most valuable advice on how to succeed with your SEO endeavor.
2. There’s nothing more
stressful than having
Neither experience nor
fundamental knowledge
of the required field…
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
3. So here are
7 things you need to know
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
4. 1
WANT TO GET AN
SEO JOB? LEARN
WHAT’S SEO
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
5. Sounds weird?
The answer is “no!”
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
6. Most applicants can’t say
a thing about search engine algos
and onpage optimization
They don’t even know
what SEO stands for
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
7. Don’t be ignorant and research the topic even if it’s
stated that no experience is required
Here are some awesome
resources…
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
8. WebMeUp SEO Guide
SEO Book by Aaron Wall
SearchEngineLand SEO Guide
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
10. All it takes to be an SEO is
Knowledge + Experience
+ Skills
And some good luck…
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
11. If you lack the first two
FOCUS ON YOUR SKILLS.
Keep the relevant ones in mind when sending CV
or being interviewed
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
13. Not knowing
This guy ->
.
Is like having committed
a serious seo crime…
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
14. So here’s a little test:
Who is Danny Sullivan?
Think a while before going to the next slide
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16. Here’s another one:
Who is Rand Fishkin?
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17. Answer:
Ex MOZ CEO
Indeed, he’s no longer the CEO. Missed that one?
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
18. Here’s a list of SEO-related personalities you need
to know:
Matt Cutts
Barry Schwartz
Aaron Wall
Vanessa Fox
Jim Boykin
Bill Slawski
Danny Sullivan
Rand Fishkin
Julie Joyce
Darren Rowse
Make sure to check out their blogs and
websites
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
20. Though you may not be required to code or make
scripts
Being an advanced PC
user will help you a lot
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
21. So here are some guides and tutorials
to get you started with:
HTML Basics
HTML for SEOs
HTML Tags
Joomla Tutorials
Wordpress Lessons
Drupal Tutorials
Data Visualization Tools
Visualisation for Web Designers
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
23. You will have to communicate your points to
different people really
Clearly and smartly
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
24. So, when you are pitching a potential customer or
a partner, keep in mind
These
recommendations…
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
25. 1. Start communicating with the person in
advance
•
•
•
Start interacting 3-4 weeks in advance
Discuss stuff on twitter, share their posts, write
knowledgeable comments, etc.
Be natural and don’t overdo with likes and shares
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
26. 2. Don’t be too informal
As in
“Hey, dude,
how are things?”
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
27. 3. Keep it short and clear
Just like this
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
28. 4. Review your formatting
• Don’t SHOUT in all caps
• Check spelling
• Make lists when possible
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
30. Being an SEO you’ll face many uncertainties.
Persistence and focus on
details
can help you identify the problems and fix them as
soon as possible
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
31. So here’s where you need to be most attentive:
• Doing site audit
(missing a critical indexing error
can weaken all your SEO efforts)
• Analyzing potential backlink partners’ sites
(you don’t want to get your
client’s site under the Google filter)
• Analyzing competitors’ sites
(don’t miss what helps competitors rank higher)
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
32. And even more:
• Looking at the stats from Google Analytics
(analyze the trends and work out new strategies)
• Checking site’s health ISSUES
(a couple of serious downtimes
and half of your work gets wasted)
• Creating and managing PPC campaigns
(where your overall budget can be completely used
in a single day if you don’t set the correct limits)
• Contacting people
(please be careful with names of people you contact)
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34. You can’t learn SEO once and forever
This industry never stops!
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35. So here are some things to consider:
• Take an SEO course
There are courses for different levels of expertise,
so no matter if you are a total beginner or
an advanced SEO, you can find something to boost your skills.
• Start an SEO blog
One of the best ways to learn something is to teach.
Start your own SEO blog to share interesting cases,
discuss techniques and find useful connections.
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
36. And make sure to attend:
• Attend events on internet marketing
SEO conferences are ideal for specialists
of any proficiency – newbie will learn more
advanced SEO, while the gurus
will network with one another.
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html
37. Want more awesome ideas on how to improve your
chances?
Check out this article:
http://webmeup.com/blog/webmeup
-com-blog-seo-job-interview.html
http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html