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Mike Yao is an Associate Professor at the City University in Hong Kong, China. This is a shortened version of his one and a half hour talk at the Emerging Media Conference in San Francisco 2012.
As Social Scientist Mike has evaluated how the people of China use social media, what platforms they use, and the social interactivity among the vast population of this technologically forward country. China is an exotic market that everyboy wants to get into. In order to get in it requires a much deeper understanding than a lot of international businesses are currently doing. "There's a huge gap in terms of how we understand this big animal and we are going to approach it."
To read more about this talk and to access the full one and a half hour video go to http://wappow.com/social-media-in-china